Perspective from MFarm

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1 like•476 views

Nawsheen Hosenally

ICT opportunities and policy challenges for market information activities by Jamila Abass - MFarm

Technology Economy & Finance

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke
@kouljay | @mfarm_ke

M-Farm in a nutshell
1.Price information
2.Group selling
3.Group buying

Price information challenges
1.Under funded

Price information challenges
2.Expensive

Price information challenges
3.Government is a competitor not
a
collaborator

Price information challenges
4.Non standard units

Price information challenges
5.Market information is a
perishable commodity

Price information challenges
6.Difficult to measure impact

Price information challenges
7.Can farmers afford it?

M-Farm in a nutshell
Collective marketing

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke | @mfarm_ke
Thank you!
Www.mfarm.co.ke | (254) 712 502 130

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 A cooperative is an autonomous association of people united voluntarily to meet their common economic, social and cultural needs and aspiration through a jointly owned and democratically controlled business.  Cooperative societies are voluntary associations started with the aim of service to members.  Cooperative marketing consist of two words ‘cooperative or cooperation’ and ‘marketing’.  It is also the marketing ‘for the farmers’ and ‘by the farmers’ that aim at eliminating the chain of functionaries operating between the farmers and the ultimate consumers and thus securing maximum price for the farmer’s produce.  According to RBI “Co-operative marketing is a co-operative association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than is possible through private trade.”  According to FAO ‘Co-operative Marketing is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.”

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