Navy Imagery Insider Mar-Apr 2012

1. NAVY INSIDER
U S N AV Y
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IN
F
FO
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R M AT
FIC
IMAGERY
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For members of the PA/VI community Mar - Apr 2012 NI L NISI VERUM
2 0 12 D C
Shootof f:
Photos, Cigars, and Lifetime Mentors
Photo by Lance Cheung
Photo by Charles Oki
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Full story on page 8

2. DIRECTOR’S
CORNER
You have
the power, so use it.
What do I mean?
Well, frequently we get queries from the fleet wanting to
know why a photo is not linked to a story on Navy.mil;
the answer is varied. Sometimes it is a simple matter
of an image not being selected for the site. This is an
editorial decision and one that, can, and often results
in disagreement. When that happens you are invited to
Take Time to Get it Right call our office and speak with an editor, particularly if no
image is selected from a series of two or more photos.
My standing order to the team is simple, when no image
Those of you who have personal One easy and important thing to en- will support a story due to an editorial decision, they
must contact the source for feedback and discussion.
Facebook pages or are administrator sure on the image is that it fits nicely.
This is manpower intensive so I ask that we work
of command pages may have According to Facebook, the “optimal” together to ensure mutual communication is established.
already seen that Facebook has size of the banner is 851px by 315px.
(once again) made a significant You can have an image as little as Some disconnects takes place when images are not
change lately, with its new layout 399 px wide, but there seems to be received at the same time a story is submitted through
the CMS. This happens frequently because the review
called Timeline. no height limit. You will have to scroll
process for imagery is historically delayed at the
the image, though, to select what source; add in a lack of caption data, errors of fact that
If you haven’t migrated to this new area of the image is visible. need researched, and no release information and the
design, plan on it because as of this problem is quickly compounded. While no editorial
writing Facebook has announced You also have a profile picture, process is perfect it remains critical to a flagship
that all users will eventually go to it. separately, that is a square. Face- resource like Navy.mil, and is absolutely essential to our
book trims off part of any image credibility with external media and the American public.
Whether you like it or not [and you want to use so, again, make There is a tool in the CMS that gives the submitter the
Timeline does have some frustrating sure you play around with it to get ability to preselect images for any story you submit.
“quirks”] there are some things you it the way to want. When you add a story through the Create Navy News
need to be aware of to make the face Service Story option, you will see a bright red banner on
of your command look professional. Also, a sidebar note: All official the lower left of the page that says “Enter/Edit VIRINs”
command pages should be listed (Visual Information Record Identification Number).
The first item is the new Timeline as a “Government organization” – All image files must use this DOD standard naming con-
cover photo. This horizontal banner if not, you need to change it to that. vention. Select that option and enter up to five VIRINs in
across the top is visible to everyone. All you do is go to the Admin panel the fields provided. Be very careful to enter this infor-
It is a great opportunity to use a nice (for Timeline) and click on “Manage” mation so they are exactly the same as the photo file
picture that represents your com- then “Edit Page.” Select the “Basic name. Select the “Save VIRINs” button and complete
mand. You can change it as often, Information” tab on the left, then your submission. When the images are selected and
posted to the gallery, the CMS will recognize the VIRIN
or little, as you like. use the category option left drop-
and automatically associate that photo with that story,
down to first choose “Companies & before and after it is posted. It is that easy.
On the Navy FB page, we’ve gone Organizations” then choose “Gov-
to changing it several times a week. ernment Organization” on the right We owe it to the fleet to continue our own process
On Monday we change to the Navy scrolling menu. improvement and business rules, and additional
manpower has been directed to the daily photo editing
photo that our fans have voted as
task. We are moving to create a brief SOP on this issue
their favorite from a list of 6-8. On That’s it for this nugget, but if you and will post as a link on the log-in page of the CMS.
Thursday, we change it to a picture have other questions or want to
(or collage of pictures) that are from share ideas with the community, I hope this has been helpful in your continued effort to
tell the Navy’s story. As my old mentor, Mr. Russ Egnor
the fans. This is based on various check out our microblog at
often said, “Without a photo you have no story.” That
topics we ask them to send us pic- usnavymedia.tumblr.com. is as true today as it was when I first heard it over 20
tures of and it has worked out nicely. years ago.
DIRECTOR Christopher Madden LAYOUT/ART Navy Office of Information
DEPUTY DIRECTOR Paul Taylor Director Tim Mazurek Pentagon RM4B514
Contributors MCC Leah Stiles Washington, D.C. 20350-1200
EDITORIAL MC2 Christopher Church Office: 703-614-9154 DSN: 224
Editor Kristina Miller
Staff Writers Oscar Sosa Download Insider at:
Damon J. Moritz www.slideshare.net/NavyVisualNewsService
Nancy Harrity http://issuu.com/NavyVisualNewsService
2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

3. INSIDERPerspective by Nancy Harrity, OI-8
Finally!
SECNAVINST 5720.44C is done:
Secretary of the Navy Instruction 5720.44C, Department of
the Navy Public Affairs Policy and Regulations, was signed
Feb. 21. This is the third revision of the PA Regs and the
first since 2005. This article highlights some commonly
of Publicly Accessible Web Sites. Chapter
7 is a must read. Among the chapter’s new
content is guidance on official and per-
sonal use of social media.
Public Affairs remains responsible for
used policies that have changed to get you started. content on Navy websites and all pub-
licly accessible web presences including
PA Principles: The principles we operate ago. However, as Navy PA professionals pri- social media. DoN CIO and the appropri-
under have not changed – tell the truth, tell vacy issues have become more complex. In ate departments at the local level remain
it accurately and tell it quickly. Chapter 1 of cases of wrongdoing, an allegation does not responsible for the technology behind
this version of the PA Regs has an expand- outweigh the individual’s privacy interest. the websites. Commands are required to
ed discussion of what Navy PA profession- register Navy web sites annually at www.
als have been taught from day one. However, senior officials are a different public.navy.mil/fcc-c10f/niocnorfolk/
story. These officials must have and retain pages/registeryoursite.aspx and social
Visual Information: The PA Regs codify the public’s confidence and trust to be ef- media sites at www.navy.mil/socialmedia.
that Navy Media Content Services (NMCS) fective in their roles. See Section 0202 for Chapter 7 also contains a list of required
OI-2 is the Navy’s central repository for more on this. and prohibited content for every Navy
imagery [video and still] and the Navy’s website. An easy-to-use checklist of these
DoD-directed component coordination Be particularly careful when captioning items is available at www.public.navy.
[accessioning] point (CCP). Take a look at photos or video, applying issues of privacy mil/fcc-c10f/niocnorfolk/pages/regis-
Chapter 6 for details on submissions. as you would in any story. This is particu- teryoursite.aspx. If you have questions
larly important when family members are regarding web site or social media content,
Privacy: 5720.44C reiterates the provi- depicted in imagery. Do not reference a contact OI-2 at navymedia@navy.mil for
sions of Health Insurance Portability dependant’s name without obtaining a review and discussion.
and Accountability Act (HIPAA) of 2003 written release.
prohibiting the release of protected health Surveys: It’s easier than ever to develop
information without specific authorization Media Embarks: Section 0302 states em- and release a survey to our audiences,
of the patient. This includes imagery and barks for national and international media especially using web-based tools. The
interviewing those receiving health care still require CHINFO’s approval (via OI-3) at updated PA Regs provides guidance on the
in Navy facilities. See Section 0210 for least 24 hours in advance. conduct and use of surveys and identifies
complete details. other policy and organizations to consult
Internet – Websites and Internet-Based PRIOR to conducting a survey. See Para-
In today’s social media environment, the Capabilities (Social Media): SECNAVINST graph 4 of Section 0702 for details.
meaning of “privacy” for most Americans is 5720.44C cancels SECNAVINST 5720.47B,
different than what it was just a few years Department of the Navy Policy for Content
Instruction DODI 5040.2 Enclosure 10 provides specific guidance on prohibited alteration of official DOD
imagery. Look for future updates regarding this matter to help clarify use of new technologies
Nugget
like High Dynamic Range (HDR) techniques, particularly when more than one frame is used to
produce a single image.
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3

4. OUTTAKES by Oscar Sosa
Image
Compression
T
file is two megabytes or less, saving you a lot of transmission
ransmitting image files is never fun. time and frustration.
You’ve busted your butt on the For example, the above photo was a whopping 34 megabytes
when opened using Photoshop CS5.5. The original file was 6.5
megabytes closed at the default setting. However, when saved
shoot and sweated out the captions, at a compression setting of “8,” the file size was reduced to 1.6
megabytes, and reopened as a 34-megabyte file, without loss
now it’s time to babysit a computer and 80 percent smaller.
DO NOT resize your images to 5x7 inches; this is a 1990s urban
as it sends your images at data legend that won’t die.
When you downsize your images you lose image value. Invari-
rates that compare to watching the ably a news source or agency will ask for an image that the
fleet felt compelled to resize, and will always ask for the original
grass grow. Worse still, those eight- higher resolution file. This requires OI-2 to stop reviewing and
loading imagery to track it down. Our customers, who are typi-
cally media, rarely have room in their deadlines for an unneces-
megabyte files are held up in servers sary scavenger hunt. All you’ve done is reduce the size of the
image and you still have a huge file that has less value to its
to allow smaller traffic to pass adding potential user. Compressing the JPEG to an “8” or “10” before
transmitting is the best option for reducing transmission time
while maintaining image quality for a wider variety of internal
to your transmission time. and external applications.
The best part of working with today’s JPEGs is that you can Note, JPEGs compressed below a setting of “8” begin to
turn a six-megabyte file into a two-megabyte file with no mea- impact image quality. As a rule of thumb we would like shore
surable loss in size or detail. All you have to do is adjust the commands or organizations that have access to higher band-
compression when you save the file in Photoshop. width to compress the files at “10” and deployed afloat units
with less bandwidth to send us files compressed at “8.” Any
When you save an image in Photoshop a small box will appear compression below “8” and you may start to see digital artifacts
asking you at what quality you want to save the file. The default and other image degradation.
is “12.” That will give you a compressed file at around six to
eight megabytes for a full-frame, high-resolution image with Photoshop is typically the photo finishing application used in
most cameras. If, however, you choose a quality of “10” or “8” the fleet. If you have other applications please experiment with
you reduce the file size considerably. Now your six megabyte your settings to achieve these desired results.
4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

5. SEALs and divers from SEAL Delivery Vehicle Team
How’d I Get That Shot? (SDVT) 1 swim back to the guided-missile submarine
USS Michigan (SSGN 727) during an exercise for
certification on SEAL delivery vehicle operations.
By Mass Communication Specialist 3rd Class Kristopher Kirsop
I
got the idea of having the sunset, Once we had started talking about
divers, and the submarine in the getting all three of the subjects into
frame from a few of the guys that one shot, I made it my goal to make
I was with on the shoot. As the sun it happen. One thing I learned while
got closer to setting on the horizon, shooting this assignment is not to be
the submarine surfaced and I guided afraid to take control of what’s going
the coxswain to a good position to on around you, you would be sur-
capture everything in one frame. prised how much people want to help
Since I was on a boat there was wave ensure your success with the shot.
motion to consider. Shooting at a high
shutter speed and a low aperture, When shooting uncontrolled action
about f/4.0, did the trick. My lens there is so much that you can’t control
selection was an 18-200mm telephoto so look for opportunities to explain
to reduce the need to switch lenses what you are looking to capture while
while bouncing around in a boat, preparing your assignments. This
and to provide a variety of viewing applies to any environment afloat,
options. I used continuous focus to ashore and in the air.
follow my subjects without losing the
focus between waves.
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5

6. GOTB-ROLL? by Damon Moritz
H ow do you reference your work
in video? Do you refer to yourself
as the videographer? If so, it might
be time to rethink your work.
6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

7. Editing Meshel’s video for use in news stories, documentaries and
Work as an audio technician first and as a videographer second. other media packages is much easier because the audio is clear
and intimate with the action. He also pays close attention when
“The one thing that separates video from photos is sound,” said creating prime cuts to not cut through important audio. He lets the
Navy Chief of Information video editor Jonathan Snyder. “Without audio play out just like action in the scene.
audio, it’s just 30 pictures a second.”
“Audio tends to have a subconscious impact upon the viewer,”
That is to say, audio is really, really important. Give it as much – if said Meshel. “Very rarely are we actively aware of sound in video;
not more – attention than you do for the visual side of our craft. that is, unless it’s distracting or jarring from the visual experience.
When the audio is distracting, the investment of your audience can
There is a fairly well-known instructional video saying that viewers be hindered, you can lose their focus and, at worst, it can poten-
will tolerate bad video if the audio is good, but few will tolerate tially make the scene generally uninteresting and unwatchable.”
bad audio. If you want to see the references, search for “viewers
will tolerate bad video” in your favorite search engine. The results Audio isn’t hard to do, but can take teamwork and planning to do
number in the thousands. well. Take your time and practice good audio-gathering techniques.
Retired Defense Media Activity audio technician Pete Peters is • Always get a minute of ambient room tone
noted for telling people that “video without audio is just surveil-
lance footage.” • Make sure your mic is in the same place after recording
room tone for interviews. Audio bounces and mic placement
So, get good audio and plan for contingencies. can be vital.
Recently CHINFO’s Social Media Deputy Director Lt. Shawn Eklund • Take a breath after the subject starts talking before starting a
headed to Norfolk for a last minute video shoot to support the new question. That empty audio isn’t completely empty and
Sexual Assault Awareness Month campaign. The plan was to editing will be a lot easier.
record a few Sailors reading some lines for a PSA.
• Always have the person say their name and spell it for proper
With help from MC3 Betsy Knapper and MC3 Deven King both pronunciation by reporters and use in lower thirds graphics
assigned to NPASE-E, Eklund set up his equipment on a pier and
brought out the first actor (Sailor) to read his lines. • Put the mic as close to the subject’s mouth or work as pos-
sible without being distracting.
Eklund and the MCs had mic’d up the actor with a lavaliere and
were using a shotgun microphone on a boom-pole. The lav went • Write down nouns the subject says while conducting inter-
to channel one and the boom was on channel two. views. Get b-roll of those nouns and get the sound those
nouns make too!
It was a great plan. The lav was preferred, as it was in closer
proximity to the actor’s mouth and offered great pick-up, but it • Audio can have sequences too. Wide, medium and close up.
also picked up a lot of wind noise. The boom saved the day, and Consider the audio effect of keystrokes in a room, at a desk
because they were set up to record to different channels, the audio and at the finger level.
could be separated in post-production.
• Check your audio before you leave the scene. You probably
“At the end of the day, I listened to the audio from each channel,” make sure you have video, but is the meter moving because
explained Eklund. “I was really amazed at how much better – and you have clean audio or dead lavaliere batteries?
I’m talking night and day better – the boom mic was.”
• And above all, wear your headphones. The supply guy got
The over-modulated wind noise on the lav made the audio unus- them for you for a reason! No, seriously put on the head-
able. Had Eklund not thought ahead, the entire shoot would have phones. You wouldn’t try to record video without a video
been useless. camera, why would you gather audio without headphones?
While this may be clear for interviews, it is often times overlooked Reshoots and edits around bad audio are a lot easier when you
for b-roll. have access to the source and original media. Once you have
exported the video, it is very hard for someone at DMA, CHINFO or
MC3 Daniel J. Meshel is TAD to USS James E Williams from USS out in the external media to make bad audio useable.
Enterprise (CVN 65). His video is great and his audio is spectacular.
Always remember that your name is on the video package you are
“As a tool for video editing, audio can be used to connect video, submitting. Bottom line is that if the audio isn’t right, fix it. Make it
help transition from one scene to another, and add or gain empha- a part of your production plan, along with your content, composi-
sis to a particular action, subject or scene” said Meshel. tion, color, exposure and the script.
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7

8. The Navy Memorial is currently
celebrating the year of the Chief
Petty Officer, April 2012 through
April 2013, with a theme that reads
“Anchoring Seaborne Leadership.” So
while developing this edition’s cover
feature, MCC (SW/AW) Leah Stiles
caught our attention as one who in
our view has displayed the traits of
leadership and resourcefulness that
have come to exemplify the unique
role of the Navy Chief Petty Officer –
The Year of the MCC. This is her story.
Last month, when I looked up at my
calendar and saw “D. C. Shoot Off!” in
red on March 15th, I made a decision to
get as many Sailors to it as I
2 0 12 D C
could. What a great opportunity
to expand their horizons’. At
Expeditionary Combat Camera,
I had five MCs chomping at the
bit for the opportunity to attend.
Unfortunately, operational
Shootof f:
commitments allowed only one
MC to attend from COMCAM.
I had planned to take a group,
so I began reaching out to MCs
all along the waterfront. The
interest truly impressed me;
we formed a small group of
communicators from Combat
Camera, USS Harry S. Truman,
and USS Theodore Roosevelt. Photos, Cigars, and Lifetime Mentors
With tight budgets, I did not
want money to be an issue limiting
MC2 Christopher Church, USS Theodore Roosevelt (CVN 71)
attendance. So I worked with retired
MCC Johnny Bivera, executive director
and producer of Visual Media One and
the founder of Shoot Off Visual Media
Take a single theme, The DC Shoot Off began on a Thursday
evening, when I had the opportunity to
Workshops. Together we found ways to
secure lodging so our Sailors could attend
give slightly less than show my portfolio to Nikki Kahn, a Pulitzer
Prize winning staff photographer at the
AT NO COST!
24 hours to gather Washington Post.
I was particularly thrilled that our MCs
had the chance to meet and learn from photographs that tell Kahn commended me on my ability to
two of my personal mentors, Chip Maury take pictorials but explained that for
(Ret. Navy PHC) and Ken Hackman (U. S. a story, subtract a my portfolio I needed more of a human
Air Force). In my opinion they are staples substance. I learned that I needed more
of the military photography community, few dollars for cigars, photos capturing special moments and
“Pass it on as freely as you received it,” events between people.
were inspirational words passed to me add the mentorship
from Chip years ago. Before the event 7 A.M. the next morning, lectures began
began, I asked each one of the MCs to set of some of the great- with many renowned photographers
a goal for the weekend. They each came sharing different aspects of photography,
up with a variety of things to achieve; est photographers including Ken Hackman, considered “The
from meeting a new mentor, overcoming Godfather” of U.S. Air Force visual infor-
shyness when meeting possible story alive and you get my mation, and a group who have garnered 11
subjects, learning to capture emotion or Military Photographer of the Year awards
to mastering off-camera flash. I am proud experience at the DC among them, Chip Maury, Master Sgt.
and happy to report that we had 100% Jeremy Lock and Preston Keres. They all
goal accomplishment by Sunday! Shoot Off. pushed one similar idea: all photos need
to be driven by emotion.
The following story is from one of those
MCs.
8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

9. Keres drove the idea home with his photo The first night was disheartening, and I ing to his customers. With only two hours
hierarchy: informational, graphically ap- went to sleep hoping I could bounce back left, I sprinted to the metro station, took two
pealing, emotional, and intimate. “Emo- the next day. different lines to the mall where I proceeded
tional” is where all of us should strive to in getting a few more photos and returned
be at, and “intimate” is the level the best The next morning, I sought a little more with 15 minutes to spare.
photographers achieve. According to guidance from Kahn, Edrington and Stiles.
Keres, the intimate photo isn’t just a photo I managed to find a cigar shop that was At the end of the day, my pictures didn’t
capturing emotion, but a photo that really willing to let me take some photographs. quite measure up to some of the more
tells a whole story that can be strongly felt seasoned photographers at the shoot off,
by the viewer. The shop was a beautiful small space in a but they were much better than the basic
local mall where customers were allowed flat lit, unemotional photography I was ac-
After the lectures is when the real fun to smoke their cigars. Everything I learned customed to shooting before. One of the
began. Everyone waited anxiously in the the previous day kicked in and I imme- photos has even made it into my portfolio.
room to hear the shoot off theme: Space. diately began taking shots from different
angles, using different lenses, different I was proud of myself and thrilled that I
Ideas started floating around the room lighting, all the while trying to capture the had the opportunity to take part in such
about what to shoot. Some people were true emotion behind the smoking space. an incredible event. I would certainly rec-
thinking the Smithsonian Air and Space ommend the DC Shoot Off to any military
museum, the metro; while others had more I then took my photos back to the workshop member no matter what their shooting
unique ideas like gaps between teeth. and edited them with my mentors. They level may be. After all, not only did I get
showed me the areas I could improve on a few cool photographs and purchase
I struggled slightly and thought to myself, for my story and helped refine everything a couple of amazing cigars, I also got a
space? What am I going to do with space? to create the best story possible. However, wealth of knowledge and mentors that I
Luckily, all of the staff and mentors were there was one piece missing; I didn’t have a will continue to speak to for the rest of my
very approachable and receptive. I talked strong enough photo of the employee talk- photography career.
to my mentors Kahn and Michael Edring-
ton, civilian deputy director of the Defense
Imagery Management Operation Center
(DIMOC), as well as Chief Mass Communi-
cations Specialist (SW/AW) Leah Stiles, who
helped guide me to my topic: A cigar shop.
The hardest part of the competition was
actually going out and finding places to
shoot. At 9pm Friday night most cigar
shops were closing, so I went down
the street to a local hookah shop who’s
manager said I couldn’t photograph there.
Next, I went to a bar where I wasn’t able
to tell much of a story relating to space.
Finally, I found what I thought would be
a great story. The workers at another
local bar with a closed off space where
a group of teenagers were smoking
hookah allowed me to take some pictures.
Unfortunately, a couple of photos in, a call
to the owner had me leaving without much
to work with.
703.614.9154

10. [
AP Style Guide
Aircraft Names - Use a hyphen when
][ Schedule of Events
Apple Bootcamp
][In the Loupe]
Fast File Transfer (FFT) Update.
changing from letters to numbers; www.fmcfolder.com/ We have a temporary solution for FFT
aboard ships, so if you have an immedi-
no hyphen when adding letters to AppleBootcampBlast.html ate operational need for it, the following is
numbers, e.g. F/A-18E, C-5A. Orlando, FL the geek explanation of what to do. Your
comms officer should be able to translate...
14-23 May, 2012 if not, have them email Damon Moritz at
Battlefield - One word
damon.moritz@navy.mil
Corcoran Gallery of Art But first… why should you care about this
child care - Two words
www.corcoran.org/shadows-history IT stuff? In short, you now have the ability
to install the FFT client application that will
Firefighter - One word Washington, D.C. allow you to use the current DMA server to
Through May 20, 2012 move large media files off your ship.
Half-mast and Half-staff - On ships The FFT client application is a commercial-
and naval stations ashore, flags are Backpack Journalism Workshop off-the-shelf (COTS) application which is
flown at half-mast, elsewhere ashore www.billgentile.com registered in DADMS and is approved by
the functional area manager (FAM). Ships
they are flown at half-staff. Washington, DC will need to fill out the firewall form for port
17-20 May, 2012 923 to be opened, and submit it to the
oceangoing - One word no hyphen ODAA PPS SME, Clifford Ramsamooj, who
will send an email to the FLTNOCs (with
BlogWorld and New Media Expo NY the request form). Once the FLTNOCs have
Medal of Honor (MOH) - Refer to the form, they will place it in their file for
www.blogworldexpo.com/2012-nyc
the Medal of Honor recipient not that unit/ship for future request usage. This
New York, NY satisfies what the FLTNOCs are requesting
winner. Do not refer to the MOH as the
June 5-7, 2012 until the long term solution is in place.
Congressional Medal of Honor.
Long term, CHINFO is working with
Photoshop World SPAWAR to complete the Certification and
Prisoner(s) of war - POW(s) is Accreditation (C&A) package for the FFT
an acceptable second reference. www.photoshopworld.com server that will include the FFT client appli-
Hyphenate when used as a modifier: a Las Vegas, NV cation and the port usage and will obtain
prisoner-of-war trial. Sept. 5-7, 2012 an Authority to Operate (ATO) signed by
the ODAA.
LINKS to KNOW
Barnstorm: The Eddie Adams Workshop
The photography workshop is tuition-free, and the 100
students are chosen based on the merit of their portfolios.
www.eddieadamsworkshop.com
Trigger Happy
Android and iPhone App to turn your smart phone into a
remote for your professional SLR.
http://gizmodo.com/5895082/triggerhappy
Time Lapse Photography Apps
Time lapse photography apps for the iPhone.
http://appadvice.com/appguides/show/
time-lapse-photography-apps
Adobe Photoshop CS6 Beta
Sneak peek at Photoshop CS6 (Supporting Video)
http://labs.adobe.com/technologies/
photoshopcs6/?trackingid=JQDRI
Photo by MC1 Jason Graham
The Image, Deconstructed
The story behind the photos by the journalists on assignment
[Warning – Powerful Imagery]
http://imagedeconstructed.com/
All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.
10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

11. OI-2’s Fleet Visit
E D IA
LM
S O CI A
Program Demystifies
Engage with your Social Media Team:
LCDR Chris Servello CHINFO’s Content
Demand Signals
LT Shawn Eklund
MCC AnTuan Guerry
MC2 Xander Gamble
Kristina Miller
The current numbers on Navy SM:
T
Facebook: 555,000 followers
Twitter: 59,186 followers he Navy Media Content Services (OI-2) relies almost
YouTube: 3,828 followers
Flickr: 6-10,000 views a day
NavyLive (blog): 17,000 views a day
entirely on communication product submissions
from the fleet to tell the Navy’s story globally. The fast-
paced nature of modern mass media, through which
the Navy engages internal and external audiences,
requires compelling communication products to be
timely, targeted and relevant.
Desperately
Photo by John Land
Seems pretty simple but what does it mean to the fleet PAO who wants to
get their story on the Navy Live Blog, their photos on Navy.mil, their video in the
Seeking... hands of CHINFO’s marketing team, and gain an understanding on how to best
leverage the power of social media to get their boss’s messages out?
To help explain the process and provide useful tips and guidance and to
We need imagery, video and stills answer questions directly from the fleet, OI-2 has instituted a series of quarterly
of “green” initiatives. A green energy visits to fleet concentration areas in an effort to meet directly with fleet collateral
roadmap is a SECNAV priority so duty PAO’s and professional Navy communicators.
there is a continuous demand for The first of these visits took place in Norfolk Jan. 18 and 19. The second is
story telling imagery that speaks planned for the Jacksonville, Fla., area in the coming weeks.
to the Navy’s on-going effort in Topics covered in the training include:
this area. The key here is story • What is the mission of OI-2 Anyway?
telling. It is hard to communicate • Putting CHINFO to Work for You: A Primer for Collateral Duty PAOs
the scope of any initiative with a on Leveraging Owned Media (Editorial, Still Photo, Video and Social)
single image and an AHU. Get to Tell Your Stories
creative and provide a picture • Content is King: A Primer for Professional Communicators on Editorial,
story about your unit’s program. Still Photo and Video Content that Sells and Tells Your Story (And
Once You Have the Content, How To Effectively Move It in a format
Whether it’s a green roof, alternative that provides the greatest reach)
energy, solar panels, recycling… • Social Media for Communication Professionals
we can’t get enough. Don’t forget Special emphasis is given to social media as PAOs and MCs receive only
the imagery you send us is also cursory initial training on the constantly developing and evolving social media
for the National Archives and we environment. However, it is a critical source of information and means of
want to make sure we don’t miss communication for a growing percentage of Navy people.
covering these steps the Navy The overall objective of the fleet visit program is to ensure PA professionals are
is taking now for our future. aware of and know how to use the CHINFO communication tools and expertise
available to them, and to begin the process of establishing better awareness and
Email our office if you would like understanding of how best to leverage social media as a communication tool,
to make your GREEN programs a while continuing to support traditional media.
feature on the NavyLive blog. As the visits are arranged, invites will flow from regional public affairs offices or
the local NPASE.
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11

12. 2011 Visual Information Awards Program
Defense Information School
6500 Mapes Road, Suite 5620 | Ft George G. Meade, MD 20755-5620
PICTURE STORY DOCUMENTARY
S
1st MSgt Jeremy T. Lock, USAF 1st MC1 Brett P. Cote, USN
Reconstruction U.S. Navy Concert Band
2nd SSgt Brehl M. Garza, USA
2nd SSgt Vernon M. Young, USAF
Warrior Challenge
That Others May Live
3rd MC2 Andrew A. Breese, USN
3rd SSgt Nicholas J. Pilch, USAF
R
Pearl Harbor Final Wishes
Commanding, Jumping And Checking
FIELD PRODUCTION
PICTORIAL 1st MC2 Andrew A. Breese, USN
1st TSgt Bennie J. Davis, USAF U.S. Navy Drill Team
Upside Down 2nd A1C Brandi L. Hansen, USN One Fight
E
3rd Sgt Tanner M. Iskra, USMC
2nd MC2 Mark G. Logico, USN
Who We Support
Four Fishermen
3rd MSgt Jeremy T. Lock, USAF Spooky COMBAT DOCUMENTARY
1st LCpl Jacob M. Lagoze, USMC
PORTRAIT/PERSONALITY Georgetown Attack
N
1st MSgt Jeremy T. Lock, USAF 2nd TSgt Matthew K. Pardini, USAF
Reconstruction A Day At The Range
2011 MILITARY PHOTOGRAPHER OF THE YEAR
2nd SrA Grovert Fuentes-Contreras,
MSgt Jeremy T. Lock, USAF ANIMATION
USAF Against Racing Water 1st MC1 Douglas P Bedford, USN
Runner-up SSgt Nicholas J. Pilch, USAF USS MAKIN ISLAND (LHD 8)
3rd TSgt Manuel J. Martinez, USAF Don
N
Raider Report Intro
SPORTS
1st Sgt Sean K. Harp, USA CRESTS AND LOGOS
1st MC3 Erick L Kogler, USN
Calm Around the Bend
USS Mount Whitney Challenge Coin
2nd LCpl Sharon D. Kyle, USMC 2nd Sgt Branko Bilicich, USMC
I
Water Running MCAS Yuma ComCam Logo
3rd Cpl Tyler L. Main, USMC 3rd MC1 Joshua J Wahl, USN JID-FCPOA
Intimidation factor DIGITAL ART
FEATURE 1st LCpl Reagan P Lodge, USMC
W
Belleau Wood
1st Sgt Alvin D. Parson, USMC
2nd TSgt Jason A Carmony, USAF
A Grand View
Air Force Staff Sergeant
2nd SFC Mark C. Burrell, USA Night Ride 3rd MC2 Christopher M Dollar, USN
3rd Spc Tristan D. Bolden, USA American Jets Landing On French Carrier
Christmas Festival
Y
FINE ART
2011 MILITARY VIDEOGRAPHER OF THE YEAR COMBAT DOCUMENTATION 1st SFC Amylouise M Brown, USA
MC2 Andrew A. Breese, USN 1st SSgt Ashley M. Hyatt, USAF Watermans’ Cabin
2nd Spc Karen S Sampson, USA
Runner-up A1C Brandi L. Hansen, USAF National Training Center
Heart As A Hare
2nd Sgt Sean K. Harp, USA Frag Out!
3rd Sgt Shawn P Sales, USMC
R
3rd Sgt Christopher R.Rye, USMC Tuskegee Airmen
Operation Godfather
ILLUSTRATION
NEWS 1st Sgt Shawn P Sales, USMC
1st SrA Marcy l. Glass, USAF Texture Of War
2nd SFC Amylouise M Brown, USA
O
A Father’s Salute
MOPP Level 4
2nd SSgt Zachary J. Wolf, USAF
3rd SSgt Karl F Overman, USA Sailor Girl
Fighting Fires On JBER
3rd SFC Mark C. Burrell, USA Loss LAYOUT AND DESIGN
1st MC1 Chad D Runge, USN unbeaTEN
ILLUSTRATIVE 2nd MC2 Christopher M Dollar, USN
G
1st TSgt Samuel A. Bendet, USAF LA Navy Week 2011 Alternate Poster
Pedal To The Medal 3rd Spc Christopher L Rosario, USA
2nd TSgt Aaron D. Allmon, USAF Anti-terrorism
MEDCAP 2011 MIXED MEDIA
A
3rd SrA Lauren R. Main, USAF 1st MC2 Gina K Morrissette, USN
The Measure Of An Airman For The Boys!
2nd SFC Anna Waddell, USA
MULTIMEDIA STORY - FEATURE The Battlefield Challenge
1st SSgt Russell M. Scalf, USAF 3rd MC1 Joshua J Wahl, USN
Navy Cyber Forces
T
Pink Kisses Cancer My Way
2nd MCC Leah Stiles, USN PUBLICATION
Operation Communication 1st SSgt Nicholas F Salcido, USA
Third Army Pamplet
MULTIMEDIA STORY - OPERATIONAL 2nd MSgt Jeffrey B Allen, USAF
1st SFC Mark C. Burrell, USA Most
A
Air Force Truckers
Dangerous Road In Afghanistan 3rd TSgt Samuel A Bendet, USAF
2nd SFC Mark C. Burrell, USA Gun Joining The Fight Club
2011 MILITARY GRAPHIC ARTIST OF THE YEAR
Dogs Unleash In The Pech WEB DESIGN
Sgt. Shawn P. Sales, USMC 3rd SSgt Russell M. Scalf, USAF 1st MC2 Larry A Wolfe, USN
Runner-up SFC Amylouise L. Brown, USA
C
Ruckmarch To Remember USS NIMITZ (CVN-68) Official Website
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