We all want the most incredible clients, am I right? However, the real question is how do we obtain them? We will guide you in the right direction with these 7 jaw-dropping topics that will help you refocus your methods and gain the best clients right now.

1. 7 Things You Can Do Right
Now To Get Better Clients
BY OPTIMIZED ASSETS

2. If you are looking to increase the value
you acquire and build your business to
be around longer…
THESE SEVEN TACTICS
ARE FOR YOU!

3. Determine Your
Ideal Client1

4. To improve a sales funnel you have to
determine THE IDEAL CUSTOMER.
How?
Research!!

5. Discover the Following:
-Who are they?
-Who buys your product?
-Who is the perfect fit for your info?

6. Once you find your
“perfect customer”
you can fine tune to
laser target individuals
that are best for what
you offer.

7. This will:
 Optimize ad spend.
 Decrease cost per action.
 Increase average order values.

8. 2 Define Your
Numbers

9. After you perform
the research you
have to determine
your 3 Core Metrics.

10. Cost Per Action: What does it cost you to
acquire a customer.
Average Order Value: How much does a
customer spend with you upfront.
Customer Lifetime Value: How much
does a customer spend with you over the
time they are customers.

11. 3
Build a Content
Marketing Funnel

12. We build a Content Funnel for our
customers that we leverage with Paid
Advertising.
The key is understanding your perfect
customer, the pains they have, what
they desire and what they want.

13. From there you can
craft a marketing
message via blog post
or video that speaks to
those motivations.

14. Simple Solution: reveal the pain, agitate the
pain, and then provide a solution.
This method gets individuals exposed to our
Core Offers and Lead Magnets.
We can then remarket these individuals to our
core offers.

15. Businesses are more focused
on building trust with
customers then ever, because
the more value that is in
front of customers, the
better customers you will
get.
Higher quality leads = better
net value.

16. 4 Mobile Optimize
Your Sites

17. You have to mobile
optimize your entire
process and depending
on what you want to
accomplish in your sales
funnel, you can do one
of two things.

18. If it’s a sales funnel where an order is taking place
right on your site, make sure Order Forms are
mobile optimized.
Having a desktop offer funnel and a mobile
optimized funnel makes it easier to run traffic and
maximize conversions, because people respond
differently on a phone than on desktop.

19. 5 Setup Tracking
Properly

20. If you want to run a
successful marketing
campaign you have to
have proper tracking
and analytics. It can be
tough to obtain all data
from one solution, so we
prefer redundancy.

21. We Use Two Services: Google Analytics and
Improvely.
Google Analytics  Industry Standard for most
individuals.
Improvely  Great tool for getting quick data on
a micro-level.
What We Track: Traffic, Sales Funnel
Performance, and Conversion Rates.

22. 6
Run a Multi-Channel
Remarketing Campaign

23. You need to be in front of consumers wherever
they are on the Internet.
How do you start?
Create a Facebook custom audience to remarket
them on your Facebook ads. Create a remarketing
tag on Google so you can also remarket them on
Google Properties.

24. Some strategies you can leverage to
optimize your campaign:
• If it’s a Content Piece, remarket to a Lead Magnet.
• If it’s a Lead Magnet and they did not become a customer,
remarket to customer testimonials.
• If they became a customer, remarket to Next Steps and
other products.
• Launch your new Content Piece to your entire audience to
get fast exposure from current customers and people who
have been indoctrinated to you.
• Deliver your Follow Up sequence via Remarketing.

25. 7 Develop Congruent Offers to
Provide via Email Follow up

26. The individual has already trusted
you and is now a customer, so treat them
great by providing them with jaw-dropping
information!
Do this with content email follow-up,
remarketing follow-up information that’s going
to benefit them, and provide congruent offers.

27. Don’t overlook this opportunity
and make sure to put a lot of
thought into it and place the right
offers in front of those customers.
Customer lifetime value is a
number that determines the
longevity of a business. Start
thinking about the relationship with
that buyer so you stay in business
much, much longer.

28. We help businesses gain a competitive
edge by leveraging the newest marketing
strategies and technology.

29. Connect with us:
Read the full article here.