It's Impossible to Sell Bikes Online Because... - Presentation by Ralf Kindermann, COO of Internetstores at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. IT’S IMPOSSIBLE TO SELL BIKES ONLINE
BECAUSE…

2. DNA
2003
Founded
90m
Turnover
350

Bike
Outdoor
&
Million
Customers
Onlineshops
200.000
CAGR
+44%
Young and
1,25
22
Dynamic
10
countries
SKU’s
500
Bikes sent per
day
27.000
shipments
capacity / daily

3. Sales 90
in
Mio.€
80
SALES: € 90 MILLION + ONGOING GROWTH
90,0
70
60,5
60
50
37.5
40
30.0
30
22.0
25.0
20
12.0
10
0.4
2.4
4.5
5.5
2005
2006
0
2003
2004
2007
2008
2009
2010
2011
2012
2013

4. HOW DO WE GET THERE?

5. ONLINESHOPS FOR EXPERTS & ENTHUSIASTS

6. OUR BUSINESS DRIVERS
1.
ASSORTMENT
2.
PRICE
4.
CROSS- & UPSELLING
3.
TRAFFIC
SEM
Event
Print
SEO
Mark
eting
EMail
PSM
DTI
SoMe
5. CONVERSION
6. CUSTOMER SATISFACTION = RECURRING CUSTOMERS !

7. GREAT BRANDS
PRIVATE LABEL

8. HOW BIG WE CAN GET ?
ONGOING CUSTOMER CONVERSION
from Off- to Online
CAGR +15%
&
ONGOING MARKET GROWTH
Bike & Outdoor
CAGR +7%

9. BIG GROWTH POTENTIAL
EUROPE
WORLD
Market Size
Market Size
Bike € 10,9 Bn.
Outdoor € 7,2 Bn.
Bike € 31,4 Bn.
Outdoor € 20,4 Bn.
€ 18,1 Bn.
€ 51,8 Bn.

10. THERE ARE NO LIMITS
Everybody loves to be outdoors.
Grow with us – if you like !
and follow us on: www.internetstores.com