IT’S IMPOSSIBLE TO SELL BIKES ONLINE
BECAUSE…
DNA

2003
Founded

90m
Turnover

350


Bike
Outdoor
&

Million
Customers

Onlineshops

200.000

CAGR
+44%
Young and

1,25...
Sales 90
in
Mio.€
80

SALES: € 90 MILLION + ONGOING GROWTH

90,0

70

60,5

60

50

37.5

40

30.0
30

22.0

25.0

20

12....
HOW DO WE GET THERE?
ONLINESHOPS FOR EXPERTS & ENTHUSIASTS
OUR BUSINESS DRIVERS
1.
ASSORTMENT

2.
PRICE

4.
CROSS- & UPSELLING

3.
TRAFFIC
SEM
Event

Print

SEO

Mark
eting

EMail

...
GREAT BRANDS

PRIVATE LABEL
HOW BIG WE CAN GET ?
ONGOING CUSTOMER CONVERSION
from Off- to Online

CAGR +15%

&

ONGOING MARKET GROWTH
Bike & Outdoor

...
BIG GROWTH POTENTIAL

EUROPE

WORLD

Market Size

Market Size

Bike € 10,9 Bn.
Outdoor € 7,2 Bn.

Bike € 31,4 Bn.
Outdoor ...
THERE ARE NO LIMITS
Everybody loves to be outdoors.

Grow with us – if you like !
and follow us on: www.internetstores.com
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Internetstores - NOAH13 London

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It's Impossible to Sell Bikes Online Because... - Presentation by Ralf Kindermann, COO of Internetstores at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Internetstores - NOAH13 London

  1. 1. IT’S IMPOSSIBLE TO SELL BIKES ONLINE BECAUSE…
  2. 2. DNA 2003 Founded 90m Turnover 350  Bike Outdoor & Million Customers Onlineshops 200.000 CAGR +44% Young and 1,25 22 Dynamic 10 countries SKU’s 500 Bikes sent per day 27.000 shipments capacity / daily
  3. 3. Sales 90 in Mio.€ 80 SALES: € 90 MILLION + ONGOING GROWTH 90,0 70 60,5 60 50 37.5 40 30.0 30 22.0 25.0 20 12.0 10 0.4 2.4 4.5 5.5 2005 2006 0 2003 2004 2007 2008 2009 2010 2011 2012 2013
  4. 4. HOW DO WE GET THERE?
  5. 5. ONLINESHOPS FOR EXPERTS & ENTHUSIASTS
  6. 6. OUR BUSINESS DRIVERS 1. ASSORTMENT 2. PRICE 4. CROSS- & UPSELLING 3. TRAFFIC SEM Event Print SEO Mark eting EMail PSM DTI SoMe 5. CONVERSION 6. CUSTOMER SATISFACTION = RECURRING CUSTOMERS !
  7. 7. GREAT BRANDS PRIVATE LABEL
  8. 8. HOW BIG WE CAN GET ? ONGOING CUSTOMER CONVERSION from Off- to Online CAGR +15% & ONGOING MARKET GROWTH Bike & Outdoor CAGR +7%
  9. 9. BIG GROWTH POTENTIAL EUROPE WORLD Market Size Market Size Bike € 10,9 Bn. Outdoor € 7,2 Bn. Bike € 31,4 Bn. Outdoor € 20,4 Bn. € 18,1 Bn. € 51,8 Bn.
  10. 10. THERE ARE NO LIMITS Everybody loves to be outdoors. Grow with us – if you like ! and follow us on: www.internetstores.com

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