NOAH13: Content in the Digital Age
Keynote and panel discussion
Claire Enders
Dr Thomas Hesse
Dr Christian Wegner
Mark Rea...
Sources of TV funding, 2012 (£ billion)
12.5
10.0

Public funding
Advertising
Pay-TV

7.5
5.0
2.5
0.0

[Source: iDate, Ofc...
UK TV viewing 2003-2013 (million viewers/hour)
30
25

20
15
10
5
0
6am
06:00

9am
09:00

12pm
12:00

3pm
15:00

6pm
18:00
...
UK average daily TV viewing by age (2003=100)
Over-55s

115
110
105

35-54s

100

Children

95

16-34s
90
85
2003

2004

2...
Netflix international subscribers (million)
Netherlands

10

Nordics

8

UK and Ireland
6
4

Lat Am

Canada

2
0
Q3 2010

...
UK internet video usage, September 2013
Unique viewers/month (million)
40
35
30

YouTube

25

20

Adult

BBC

15
10
5

ITV...
UK content spend versus consumption, 2012
Average minutes/day
70

BBC

60
50

Sky & other digital
TV channels

ITV

40
30
...
Panel discussion

Connected devices
and over-the-top services

Impact on
broadcast models

Impact on
advertising

Opportun...
Disclaimer
Important notice: By accepting this research note, the recipient agrees to be bound by the following terms of u...
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Enders Analysis - NOAH13 London

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Content in the Digital Age - Presentation by Claire Enders, Founder & CEO of Enders Analysis at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Enders Analysis - NOAH13 London

  1. 1. NOAH13: Content in the Digital Age Keynote and panel discussion Claire Enders Dr Thomas Hesse Dr Christian Wegner Mark Read Enders Analysis Bertelsmann ProSiebenSat.1 WPP 13 November 2013
  2. 2. Sources of TV funding, 2012 (£ billion) 12.5 10.0 Public funding Advertising Pay-TV 7.5 5.0 2.5 0.0 [Source: iDate, Ofcom] NOAH13: Content in the Digital Age 2
  3. 3. UK TV viewing 2003-2013 (million viewers/hour) 30 25 20 15 10 5 0 6am 06:00 9am 09:00 12pm 12:00 3pm 15:00 6pm 18:00 9pm 21:00 12pm 00:00 3am 03:00 6am [Source: BARB/InfoSys+, Enders Analysis] NOAH13: Content in the Digital Age 3
  4. 4. UK average daily TV viewing by age (2003=100) Over-55s 115 110 105 35-54s 100 Children 95 16-34s 90 85 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 8M 2013 Base: 4+ individuals [Source: BARB/InfoSys+, Enders Analysis] NOAH13: Content in the Digital Age 4
  5. 5. Netflix international subscribers (million) Netherlands 10 Nordics 8 UK and Ireland 6 4 Lat Am Canada 2 0 Q3 2010 Q1 2011 Q3 2011 Q1 2012 Q3 2012 Q1 2013 Q3 2013 [Source: Netflix] NOAH13: Content in the Digital Age 5
  6. 6. UK internet video usage, September 2013 Unique viewers/month (million) 40 35 30 YouTube 25 20 Adult BBC 15 10 5 ITV 0 0 5 10 15 20 25 30 35 40 Average time per user (minutes/day) Size of bubble = internet video usage [Source: Enders Analysis estimates based on comScore, Nielsen, BBC, ITV] NOAH13: Content in the Digital Age 6
  7. 7. UK content spend versus consumption, 2012 Average minutes/day 70 BBC 60 50 Sky & other digital TV channels ITV 40 30 Channel 4 20 Five 10 BT 0 0 YouTube 500 1,000 1,500 2,000 2,500 3,000 Content spend (£m) Size of bubble = content spend [Source: Ofcom, BARB/InfoSys+, Nielsen, Enders Analysis estimates] NOAH13: Content in the Digital Age 7
  8. 8. Panel discussion Connected devices and over-the-top services Impact on broadcast models Impact on advertising Opportunities for investment NOAH13: Content in the Digital Age 8
  9. 9. Disclaimer Important notice: By accepting this research note, the recipient agrees to be bound by the following terms of use. This research note has been prepared by Enders Analysis Limited and published solely for guidance and general informational purposes. It may contain the personal opinions of research analysts’ based on research undertaken. This note has no regard to any specific recipient, including but not limited to any specific investment objectives, and should not be relied on by any recipient for investment or any other purposes. Enders Analysis Limited gives no undertaking to provide the recipient with access to any additional information or to update or keep current any information or opinions contained herein. The information and any opinions contained herein are based on sources believed to be reliable but the information relied on has not been independently verified. Enders Analysis Limited, its officers, employees and agents make no warranties or representations, express or implied, as to the accuracy or completeness of information and opinions contained herein and exclude all liability to the fullest extent permitted by law for any direct or indirect loss or damage or any other costs or expenses of any kind which may arise directly or indirectly out of the use of this note, including but not limited to anything caused by any viruses or any failures in computer transmission. The recipient hereby indemnifies Enders Analysis Limited, its officers, employees and agents and any entity which directly or indirectly controls, is controlled by, or is under direct or indirect common control with Enders Analysis Limited from time to time, against any direct or indirect loss or damage or any other costs or expenses of any kind which they may incur directly or indirectly as a result of the recipient’s use of this note. © 2013 Enders Analysis Limited. All rights reserved. No part of this note may be reproduced or distributed in any manner including, but not limited to, via the internet, without the prior permission of Enders Analysis Limited. If you have not received this note directly from Enders Analysis Limited, your receipt is unauthorised. Please return this note to Enders Analysis Limited immediately. NOAH13: Content in the Digital Age 9
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