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Ageing Well Leadership academy - Belinda Wadsworth presentation

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Belinda Wadsworth from Age UK presented: Policy Prorities of Older People. What is important to older people and how you can help to make this a reality in your local area.

Belinda Wadsworth from Age UK presented: Policy Prorities of Older People. What is important to older people and how you can help to make this a reality in your local area.


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  • 1. Policy Priorities for Older People Belinda Wadsworth Strategy Adviser – Local and Regional Policy, Age UK Leadership Academy - Coventry 20th February 2011
  • 2. Overview of Session
    • What is important to older people?
    • How can you help to make this a reality in
    • your local area?
  • 3. What is important to older people?
    • How do we find out?
    Informal conversations Correspondence – letters, emails, phonecalls Research – focus groups, surveys/questionnaires Forums – meetings, conferences, seminars Specific consultations – eg the Big Q
  • 4. What is important to older people?
    • What do we know already?
    Older People’s Strategy? Informed by older people? Overarching council strategy/plan – reflecting ageing society? LAA priorities? Local research, surveys/questionnaires? Done by a Forum? Priorities recently agreed, or time for a review?
  • 5. What is important to older people? Transport Care Ageism Pavements Hospital Care The younger generation Public Toilets Finance/Income Housing Employment/Training Health Fuel prices Cheques Consumer Issues Older people tell us they are concerned about…
  • 6. Age UK’s priorities:
    • Equal respect
    • Support to be independent
    • Income
    • Health
    • Communities
  • 7. Age UK’s priorities: locally
    • Equal respect: Public Sector Equality Duty; human rights principles; mental capacity; safeguarding
    • Support: local care funding; personalisation not just personal budgets; support for carers
    • Income: joint action on take-up; local fuel poverty strategies; advice and advocacy
    • Health: commissioning for prevention; championing dignity; improving mental health services
    • Communities: age-friendly neighbourhoods; alternative transport; Lifetime Homes
  • 8. Short-term protection, long-term vision
    • Build demographic change into all budgets
    • Develop a cross-cutting strategic approach to ageing
    • Protect the most vulnerable
    • Deliver in full on statutory obligations
    • Maintain and invest in preventative services
    • Place equality at heart of all decisions
  • 9. The changing landscape… Impact on the local public sector:
    • Consultation/good practice or panic?
    • Restructuring and redundancies
    • Stronger role for councillors
    • New role for GPs
    • Transfer of public health to local authority
  • 10. The changing landscape… Impact on the local voluntary sector:
    • Loss of funding/services
    • Restructuring and redundancies
    • New partnerships/consortia
    • Changing market
    • Big Society – new expectations?
  • 11. The changing landscape… We are in it together… Older people Public sector Voluntary sector
  • 12. Working together to make it a reality…
    • Find out what’s important to older people
    • Be ambitious - find new ways to deliver
    • Stay focussed - on agreed priorities and outcomes
    • Use new opportunities
  • 13. Working together to make it a reality… Opportunities…
    • Duty to Involve, Consult and Inform
    • Public Sector Equality Duty
    • Big Society, community budgets eg participatory budgeting: Your Local Budget
    • Localism Bill
    • Health and social care reforms – personalisation, GP consortia, public health budget
  • 14. Questions?
  • 15. Contact: Belinda Wadsworth Strategy Adviser – Local and Regional Policy t. 0121 459 8952 m. 07740 040175 e. belinda.wadsworth@ageuk.org.uk