A presentation for Graduate International Seminar in Communicative English, Ramkhamhaeng University

1. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
English for Careers and ASEAN Economic
Community.
Measuring your survival rate in the Era of Globalization.

2. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
Have you seen this?
http://www.youtube.com/watch?v=_gBNoaRKIQQ

3. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
Without ASEAN as one, our countries, individually,
will be so small and will be forgotten eventually as
the world only talks about China, India, Middle East,
Europe and USA – the integrity of ASEAN will make
us survive.
CEO of CIMB Group, Dato Seri Nazir Razak (DSNR),
during 1Platform’s townhall session held in Bangkok, Thailand. Friday 21st October 2011

4. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
English for Careers and ASEAN Economic
Community.
Measuring your survival rate in the Era of Globalization.
• Globalization effect: Competition & Liberalization demand
stronger companies
• Find yourself in the Survival map (working in Multinational
Firms)

5. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
English for Careers and ASEAN Economic
Community.
Measuring your survival rate in the Era of Globalization.
• Globalization effect: Competition & Liberalization demand
stronger companies
• Find yourself in the Survival map (working in Multinational
Firms)

6. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
Measuring your survival rate in the Era of
Globalization.
This can happen to you...

7. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
English for Careers and ASEAN Economic
Community.
Measuring your survival rate in the Era of Globalization.
• Globalization effect: Competition & Liberalization demand
stronger companies
• Find yourself in the Survival map (working in Multinational
Firms)

8. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011SKILLS
ENGLISH COMPETENCY
Measuring your survival rate in the Era of
Globalization.
Which box are you in?
You can survive in the
org
How to get here:
A good mentor
MBA
Internship
High Chance of
success
You need:
Enhance your
Leadership
Mentoring skills
High Risk of
failure
You need:
Personal Development
Personal Branding
Strong Connections
You can survive in the
org
How to get here:
Practice
Spoken/Written
English
HIGH
LOW HIGH
0 5 10
10
5

9. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
ACCENTURE Commitment Curve Model.
The purpose of Stakeholder Management is to move people further up the
Curve, which shows the predictable stages of behavior and questions people
typically go through before committing and internalizing change.Supportforchange
Time
Awareness
Understanding
Buy-in
Commitment
“What is
this all
about?”
“I need to
think about
what
this means
for me.”
“What do I personally
need to do
to deliver this?”
“This is part of the
way I work each
day.”
“in their eyes” “in their mind” “in their heart” “in their work”
Design Build Deploy
Change is…
Informing to
prevent confusion
Clarifying to avoid
negative perception
Convincing to build
support
Involving to foster
continuous improvement
Respond by…

10. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
Measuring your survival rate in the Era of
Globalization.
What is your development curve?
RiskEnvironment
TimeAwareness
Understanding
Buy-in
Commitment
“What is
this all
about?”
“I need to
think about
what
this means
for me.”
“What do I personally
need to do
to deliver this?”
e.g. Management
position
“Early stage”
e.g. College years
“Middle stage”
e.g. Early working life
“Middle stage”
e.g. MBA
“Later stage”
Lower…
Your Potential
Higher…
“This is part of the
way I work each
day.”

11. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
It depends on…
YOU.

12. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
What are you
waiting for?

13. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
You can find this presentation in….
http://www.facebook.com/#!/pages/Personal-Branding-for-
Executive-Assistants/107571209262188

14. Faculty of
Humanities, RU
Nonkwan
Hongthong
2711.2011
Measuring your survival rate in the Era of
Globalization.
Do you know?
Source:
http://en.wikipedia.org/wiki/List_of_countries_by_English
-speaking_population
Rank Country
% English
speakers
Eligible
population
Total
English
speakers
As an
additional
language
Comment
22 Thailand 10% 63,038,247 6,549,329 6,549,329
Secondary
language of
the elite