The 10 Things You Must Do Online And The
      10 Things You Can Do For Free
          Presented by Techsoup Canada



   ...
CanadaHelps.org
What is CanadaHelps?
 A public charitable foundation that provides accessible and
 affordable online techn...
Today’s Guest Presenter




Jane Zhang
  • Program Director
  • TechSoup Canada
                 For audio, turn on your s...
Reminders
      You can hear us, but we can’t hear you




Type questions in the Questions Log




         Webinar record...
About TechSoup Canada
•   TechSoup Canada is a collaborative effort by:
     –   TechSoup Global,
     –   the Centre for ...
10 things you should be doing online


                                                      1

                          ...
How to listen
•   Benefit:
     o Find out what people are saying about you
     o Alignment of external/organizational pe...
Beth Kanter’s blog:
Actionable Listening




     For audio, turn on your speakers, or
   Call 1-416-900-1162, code 589-38...
Tools for Listening
•   Google Alerts
•   igoogle
•   RSS
•   Netvibes
•   Analytics
•   Google blog search
•   Social Men...
Social Mention




   For audio, turn on your speakers, or
 Call 1-416-900-1162, code 589-383-948
Trackur




  For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
Google Reader




   For audio, turn on your speakers, or
 Call 1-416-900-1162, code 589-383-948
10 things you should be doing online


                                                      2

                          ...
Setting a goal




   For audio, turn on your speakers, or
 Call 1-416-900-1162, code 589-383-948
For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
Goal Setting Resources

• Integrated Content Strategy (Beth Kanter)
   http://spreadsheets.google.com/pub?key=0AtsV5h84LWk...
10 things you should be doing online


                                                      3

                          ...
Share Your Story

• With 160,000 nonprofits in Canada, what makes your
  organization unique or different?
• The stories i...
For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
Tools for Sharing Your Story

•   Facebook Fan page
•   Twitter
•   YouTube
•   Vimeo
•   Wordpress
•   Blogger
•   Flickr...
10 things you should be doing online


                                                      4

                          ...
Experiment

                        Blogs
   CRM


                Twitter




Organizational Goal
   For audio, turn on y...
Best Practices for Experimentation
• Be consistent about your goal, innovative with your tactics
• Buy-in and participatio...
10 things you should be doing online


                                                     5

                           ...
Risk Management
• The cost of Free
   o The story of Ning

• Privacy
   o Facebook Privacy Issues
• Data Portability
   o ...
10 things you should be doing online


                                                      6

                          ...
Engaging with Your community
•   Relationship Development (Social CRM)
•   Be part of the conversation, let go of control
...
10 things you should be doing online


                                                       7

                         ...
10 things you should be doing online

•   Crowd source content (did we mention let go of Control?)
•   Develop relationshi...
10 things you should be doing online


                                                      8

                      Meas...
10 things you should be doing online
• 2010 Nonprofit Social Network Benchmark Report
    http://www.nten.org/blog/2010/04...
Tools to help your measure your
                success
• Microsoft Excel /google spreadsheet
   o Beth Kanter’s Actionabl...
10 things you should be doing online


                                                      9

                      Sett...
Re-evaluate your strategy & tactics
                                What would you define
                                ...
10 things you should be doing online
                    Knowledge


  Marketing
                                         ...
Operational Efficiency
• Integrate your strategy and tactics into your daily operations
• Prevent information overload by ...
Tools for working in the cloud

•   Wikis/Google Sites
•   Google Wave
•   DimDim
•   Skype
•   dropbox




              ...
Tech @ TechSoup Canada
 External                Internal                           Collaboration



 Facebook             ...
Contact TechSoup Canada!
• Website: www.techsoupcanada.ca
• Email: jane@techsoupcanada.ca
• Twitter: @techsoupcanada




 ...
ABOUT MYCHARITYCONNECTS


           For audio, turn on your speakers, or
         Call 1-416-900-1162, code 589-383-948
www.mycharityconnects.org

                                                                Next Webinar
• Free online reso...
Question and Answer
You can hear us, but
we can’t hear you




Ask questions here




Ask away!


                       F...
Thank you for attending!
       Webinar slides and recording will be up on:
       www.mycharityconnects.org/pastwebinars
...
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10 Things You Must Do Online And The 10 Things You Can Do For Free

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Recording: http://www.youtube.com/watch?v=8RpoYqkqCUA

An organization’s presence online is more than just having a website or a Facebook page. This webinar will cover some best practices on how organizations can use the web for effective communication and community engagement. Techsoup Canada will also provide some useful free tools to help you get on your way.

Participants Will Walk Away With:
• A list of useful tools for establishing an online presence
• Best practices on effective online communication
• How to web-think

Jane Zhang – Program Director, TechSoup Canada
Jane has extensive experience the IT field as well as in the non-profit sector. In her current role at TechSoup Canada, Jane is helping to build relationships between the voluntary, public, and private sectors to make technology more accessible for charity and nonprofits. Jane is also the Director of CSR at the ITAC, where she is working to promote the integration of Corporate Social Responsibility into core business practices for the ICT sector in Canada.

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10 Things You Must Do Online And The 10 Things You Can Do For Free

  1. 1. The 10 Things You Must Do Online And The 10 Things You Can Do For Free Presented by Techsoup Canada Sept 15, 2010 For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  2. 2. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  3. 3. Today’s Guest Presenter Jane Zhang • Program Director • TechSoup Canada For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  4. 4. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Webinar recording and slides will be available on www.mycharityconnects.org Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  5. 5. About TechSoup Canada • TechSoup Canada is a collaborative effort by: – TechSoup Global, – the Centre for Social Innovation, – the Information Technology Association of Canada, – made possible by a grant from the Ontario Trillium Foundation. • 25 donor partners, over 300 donated technology products • Admin fees displayed in Canadian dollars (pay in Canadian) • Canadian learning content and regional tech events For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  6. 6. 10 things you should be doing online 1 Flickr: Ky Olsen For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  7. 7. How to listen • Benefit: o Find out what people are saying about you o Alignment of external/organizational perceptions on mission and goals • Best Practices: o Make a list of similar organizations, research into what they are doing right o Consult your community members and stakeholders to see what interests them o Keep record of trending topics and discussions • Webinar: o Social Media Listening Dashboard (TechSoup Talk Series) o https://cc.readytalk.com/cc/schedule/display.do?udc=l46tbr60g4s4 • Article: o Beth Kanter: Actionable Listening: learning from other nonprofits • http://www.bethkanter.org/action-listening/ For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  8. 8. Beth Kanter’s blog: Actionable Listening For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  9. 9. Tools for Listening • Google Alerts • igoogle • RSS • Netvibes • Analytics • Google blog search • Social Mention (http://www.socialmention.com) • Trackur (http://www.trackur.com) • Tweetdeck For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  10. 10. Social Mention For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  11. 11. Trackur For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  12. 12. Google Reader For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  13. 13. 10 things you should be doing online 2 Setting a Goal For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  14. 14. Setting a goal For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  15. 15. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  16. 16. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  17. 17. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  18. 18. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  19. 19. Goal Setting Resources • Integrated Content Strategy (Beth Kanter) http://spreadsheets.google.com/pub?key=0AtsV5h84LWk0dDBaRWtOZFpna2 1yMnB3MzdKOU9aQ1E&gid=0 • Altimeter Report: Social Marketing Analytics http://www.slideshare.net/jeremiah_owyang/altimeter-report-social- marketing-analytics For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  20. 20. 10 things you should be doing online 3 Share Your Story For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  21. 21. Share Your Story • With 160,000 nonprofits in Canada, what makes your organization unique or different? • The stories illustrate the impact of our work, it comes from the heart and shows the “essence” of your organization. • Volunteers and potential donors have limited time and resources, stories touch people and build relationships For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  22. 22. For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  23. 23. Tools for Sharing Your Story • Facebook Fan page • Twitter • YouTube • Vimeo • Wordpress • Blogger • Flickr • LinkedIn For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  24. 24. 10 things you should be doing online 4 Experiment For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  25. 25. Experiment Blogs CRM Twitter Organizational Goal For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  26. 26. Best Practices for Experimentation • Be consistent about your goal, innovative with your tactics • Buy-in and participation from staff and volunteers • Listen with your ears, speak from the heart • Establish clear guidelines for social media, but do not suffocate your personalities • HAVE FUN! For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  27. 27. 10 things you should be doing online 5 Risk Management For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  28. 28. Risk Management • The cost of Free o The story of Ning • Privacy o Facebook Privacy Issues • Data Portability o Do you own your data, community? o Proprietary vs. Open Source o Commercial vs. In-house • Knowledge Retention o Dedicated Staff vs. volunteer participation • Social Media Policies o http://socialmedia.policytool.net For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  29. 29. 10 things you should be doing online 6 Engaging With Your Community For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  30. 30. Engaging with Your community • Relationship Development (Social CRM) • Be part of the conversation, let go of control • Respond quickly to your community • Conversation Tone For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  31. 31. 10 things you should be doing online 7 Collaborate For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  32. 32. 10 things you should be doing online • Crowd source content (did we mention let go of Control?) • Develop relationship with bloggers • Be open, encourage sharing of your articles, content • Become the host or facilitator of discussion, remix community content with branded content for a more social online presence For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  33. 33. 10 things you should be doing online 8 Measuring Your Success For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  34. 34. 10 things you should be doing online • 2010 Nonprofit Social Network Benchmark Report http://www.nten.org/blog/2010/04/20/2010-nonprofit-social-network- benchmark-report • Altimeter Report: Social Marketing Analytics http://www.slideshare.net/jeremiah_owyang/altimeter-report-social- marketing-analytics • Is your Nonprofit Facebook Page worth it? Measurement and analytics http://www.truthypr.com/2010/04/measure-social-media-nonprofit- facebook-page-analytics.html • How to use Facebook Insights to Measure Engagement http://johnhaydon.com/2010/04/facebook-page-insights-measure- engagement For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  35. 35. Tools to help your measure your success • Microsoft Excel /google spreadsheet o Beth Kanter’s Actionable measurement for Social Media template http://spreadsheets.google.com/ccc?key=0AtsV5h84LWk 0dGdjSEJRLUpyQml1bDgtelFGTURjMVE&hl=en o Nodexl (excel 2007 template for network overview) • Facebook Insights • Google Analytics • Bit.ly For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  36. 36. 10 things you should be doing online 9 Setting Goals - Reloaded For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  37. 37. Re-evaluate your strategy & tactics What would you define as success What would you do Are you reaching the what the information is right audience? telling you? Make it easier for your What is your community target audience to reach saying? you (website, social media How do you measure success/impact? For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  38. 38. 10 things you should be doing online Knowledge Marketing 10 Communications Organizational Goal Fundraising HR Operational Efficiency For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  39. 39. Operational Efficiency • Integrate your strategy and tactics into your daily operations • Prevent information overload by mapping out clear processes and streamline how information is categorized, processed and disseminated • Automate tasks that are repetitious or mundane. • Create a “force field graph” to move away from tasks you don’t like doing and toward tasks you are passionate about For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  40. 40. Tools for working in the cloud • Wikis/Google Sites • Google Wave • DimDim • Skype • dropbox For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  41. 41. Tech @ TechSoup Canada External Internal Collaboration Facebook Skype Google Sites Twitter Constant Contact Google apps Google mail Dropbox Drupal CiviCRM For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  42. 42. Contact TechSoup Canada! • Website: www.techsoupcanada.ca • Email: jane@techsoupcanada.ca • Twitter: @techsoupcanada For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  43. 43. ABOUT MYCHARITYCONNECTS For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  44. 44. www.mycharityconnects.org Next Webinar • Free online resources • Information about technology “BIG Gifts! Using • Video demonstrations CanadaHelps for • More webinars Gifts of Securities” • Past webinar recordings • Learning opportunities September 29 2PM – 3PM • Events (Eastern Time) For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  45. 45. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away! For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
  46. 46. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for more resources! Questions, feedback, comments? Email us at: info@canadahelps.org For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948
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