1. Finance workshop
The top 5 reasons why an investor will NOT
invest in your startup
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 1

2. Who are we ?
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 2

3. This presentation is available for free:
http://www.slideshare.net/xaviercorman
http://www.slideshare.net/FinanceCoach24
http://www.slideshare.net/VladimirBlagojevic
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 3

4. http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises-
and-learnings-from-best-conference-ever/
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 4

5. Investor’s motivations
1. Team
2. Business model
3. Scalability
4. ROI
5. Exit strategy
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 5

6. Team
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 6

7. Business model
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 7

8. Business model
“How will you make money ?”
Tech startup: Your product is only 1/3 !
Freemium (« build a community »)
Burn rate, cash crunch, « valley of death »
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 8

9. Required Cash-Flow
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 9

10. A Scalable Business
Checklist
@VladBlagi
10steps2.com Get your innovations funded
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 10

11. WHAT ARE YOU
BUILDING?
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 11
10steps2.com

12. 19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 12

13. WHAT IS YOUR INVESTOR
THINKING ABOUT?
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 13

14. YOU ARE BUILDING A MONEY
MAKING MACHINE
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 14

15. Who is
buying?
customer
1. revenue 2 .
Why are you
How will you
worth buying?
make money?
Why are you
different?
3. unique
value proposition
channels
4. How will you
19/09/2012
reach
Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 15
customers?

16. AND IT’S GOT TO BE SCALABLE
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 16

17. Easy to deliver Big, growing
market of buyers
Easy to sell Unfair advantage
Repeatable Scalable
business growth engine
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 17

18. 10 STEPS TO A SCALABLE BUSINESS
A free course at 10steps2.com
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 18
10steps2.com

19. ROI = Return on Investment
Bank loan
100 + 12 = 112
Principal & Interest
Able to pay back over time
Guarantees
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 19

20. 100
122
506
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 20

21. 19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 21

22. www.impulse.de
weighted average cost of capital (WACC)
Cost of Equity (Re) = Rf + Beta (Rm-Rf).
After-tax cost of debt
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 22

23. Exit Strategy
A business angel is a wealthy individual who invests in a startup
company with his or her own money with the aim of achieving a
financial return through capital gain at exit.
No STRATEGY to the next step => NO INVESTOR !
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 23

24. How to finance your start-up ?
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 24

25. Q&A
19/09/2012 Xavier Corman | Martin van Wunnik |Wunnik Blagojević
Xavier Corman | Martin van Vladimir 25