Finance for startups - 2013 kick-off

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The 5 basic financial concepts every entrepreneur should know.

Start or continue your startup activities in 2013 by gaining some relevant financial concepts during a 1½ hour interactive session, where we shall openly talk about the following topics:

* Company setup

* Accounting

* Financial Plan

* Funding your startup

* Valuation/Dilution

http://www.meetup.com/Finance-for-Startups/events/101587782/

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Finance for startups - 2013 kick-off

  1. 1. Finance for Startups Martin van Wunnik Xavier Corman20/02/2013 Xavier Corman | Martin van Wunnik 1
  2. 2. Sponsors20/02/2013 Xavier Corman | Martin van Wunnik 2
  3. 3. Finance for Startups • Introduction • Company Setup • Accounting • Financial Plan • Funding your startup • Valuation / Dilution • Q&A20/02/2013 Xavier Corman | Martin van Wunnik 3
  4. 4. Who are we ? Martin van Wunnik Xavier Corman20/02/2013 Xavier Corman | Martin van Wunnik 4
  5. 5. This presentation is available for free: http://www.slideshare.net/XavierCorman http://www.slideshare.net/FinanceCoach2420/02/2013 Xavier Corman | Martin van Wunnik 5
  6. 6. Creativity level Finance & Accounting level20/02/2013 Xavier Corman | Martin van Wunnik 6
  7. 7. Creativity level Reality check Funding Value ? Investments, Costs, Revenues, Cash Financial Plan & Elevator pitch Organization/Company Finance & Accounting Team/Partners level20/02/2013 Xavier Corman | Martin van Wunnik 7 7
  8. 8. Creativity level 1.000 EUR 21% VAT (quarterly or monthly refund request/compensation) Investments Cash out: 1.210 EUR Cash in: 210 EUR (>3m) Profit impact: 200 EUR over 5y Cost Cash out: 1.210 EUR Cash in: 210 EUR (>3m) Profit impact: 1.000 EUR Discounted Cash Flows Finance & Accounting level20/02/2013 Xavier Corman | Martin van Wunnik 8
  9. 9. Why Finance for Startups ? If you dont think about the future, you cannot have one. John Golsworthy where you want to go You need to know how you are supposed to go20/02/2013 Xavier Corman | Martin van Wunnik 9
  10. 10. CASH 20/02/2013 Xavier Corman | Martin van Wunnik 10
  11. 11. Company Setup » Why should I ? » Capital » Hats/Personalities20/02/2013 Xavier Corman | Martin van Wunnik 11 11
  12. 12. Why should I ? Limit your liabilities ! Professional touch Fiscal 34% (24% for 3y) Succession ... Formalities & some costs (bank, notary, KBO/CBE, social secretary) Double entry accounting Revisor for in-natura contributions20/02/2013 Xavier Corman | Martin van Wunnik 12 12
  13. 13. Minimum capital Legal BVBA-SPRL (min.1) CVBA-SCRL (flexible) 18.550 EUR 6.200 EUR (or 12.400 EUR) SA-NV (min.2): 61.500 EUR REAL minimum = Business required !20/02/2013 Xavier Corman | Martin van Wunnik 13 13
  14. 14. Shareholders Control (>51%) Absolute / Relative majority 40% - 60% 40% - 10% - 10% -10% -10% -10% -10% Voting Rights Class A & B Minority (blocking) interest Investors per phase (dilution)! Stock options: fiscal implications, buyer required vesting conditions : targets, period (4y)20/02/2013 Xavier Corman | Martin van Wunnik 14 14
  15. 15. Hats/Personalities Founders: 3 years responsibility20/02/2013 Xavier Corman | Martin van Wunnik 15 15
  16. 16. Accounting: notions • Balance Sheet – Bilan – Balans • Profit & Loss – Compte de résultat – Winst-en Verliesrekening • Cash-flow – Trésorerie – Schatkist • Financial Plan – Plan financier – Financieel Plan20/02/2013 Xavier Corman | Martin van Wunnik 16
  17. 17. Accounting: Balance Sheet ACTIVE PASSIVE Equity (Capital/Kapitaal) Non Current Assets (Actifs Immobilisés/ Vast Activa) LT Debts Current Assets (Actifs circulants/ Vlottend Activa) ST Debts20/02/2013 Xavier Corman | Martin van Wunnik 17
  18. 18. Accounting: Profit & Loss (P&L) COGS (Cost of Sales) Personnel Costs General Expenditures Revenues (Sales…) Depreciation Financial cost Profit20/02/2013 Xavier Corman | Martin van Wunnik 18
  19. 19. Financial PlanContent – Assumptions – Profit & Loss – Balance Sheet / Investment – Cash-Flow -> Cash needed – Valuation of the project – Profitability / return of the project20/02/2013 Xavier Corman | Martin van Wunnik 19
  20. 20. Financial Plan in 10 min• Don’t waste your time in developing a huge financial plan before to be sure that your project is viable !• In many case, in less than 10 minutes, you can see if your idea worst something.• How to make a very quick financial plan ?20/02/2013 Xavier Corman | Martin van Wunnik 20
  21. 21. Financial Plan in 10 min /questions What are your revenues ? What are your costs ? What are your investments ? How many persons for your project ?20/02/2013 Xavier Corman | Martin van Wunnik 21
  22. 22. Financial Plan / Prerequisites & Assumptions• Financial plan for 3 to 5 years• Monthly or Quarterly base• Excel or Calc is your friend• Start by listing your main assumptions20/02/2013 Xavier Corman | Martin van Wunnik 22
  23. 23. Financial Plan / Tips for assumptions• Office: 25 m²/person• Price of offices: EUR 150/m²/year + 15 % for maintenance• Insurances: 1 % of revenues• Marketing: define a % of revenues + starting investment• Don’t forget lawyers, accountant, social secretary, office supplies…20/02/2013 Xavier Corman | Martin van Wunnik 23
  24. 24. Financial Plan / Profit & Loss Revenues (Sales…) COGS (Cost of Sales) General Expenditures COSTS Personnel Costs Financial cost Depreciation CASH CASH-FLOW IF NEGATIVE DRAIN Profit20/02/2013 Xavier Corman | Martin van Wunnik 24
  25. 25. Financial Plan / Investments List all your scheduled investments YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 520/02/2013 Xavier Corman | Martin van Wunnik 25
  26. 26. Required Cash-Flow20/02/2013 Xavier Corman | Martin van Wunnik 26
  27. 27. Funding Some remarks Principles Options20/02/2013 Xavier Corman | Martin van Wunnik 27 27
  28. 28. Funding, ‘Financing’ And entrepreneurs? They seem to have confused the definition of entrepreneurship altogether. Entrepreneurship, they mistakenly believe, equals financing! This is wrong. Over 99% of entrepreneurs who seek funding get rejected. Yet, the entire world is focused on the 1% that is "fundable." http://www.readwriteweb.com/start/2012/01/the-other-99-of-entrepreneurs.php20/02/2013 Xavier Corman | Martin van Wunnik 28 28
  29. 29. http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises- and-learnings-from-best-conference-ever/20/02/2013 Xavier Corman | Martin van Wunnik 29
  30. 30. Interest – Returns 100 102 Bank 100 0..1000 Stock market 100 100 F.F.F. 100 107 Bank 100 130 BA / VC20/02/2013 Xavier Corman | Martin van Wunnik 30 30
  31. 31. 100+7=107 Bank Principal & Interest Able to pay back over time Guarantees20/02/2013 Xavier Corman | Martin van Wunnik 31 31
  32. 32. 20/02/2013 Xavier Corman | Martin van Wunnik 32
  33. 33. Valuation• The value of any business is the present value of the future income stream• You sell future virtual profits for present real money20/02/2013 Xavier Corman | Martin van Wunnik 33
  34. 34. Valuation Exit Money s ue iq hn Tec up h- tc Ca Sweat Money Year 1 Year 2 Year 3 Year 4 Year 5 Year 620/02/2013 Xavier Corman | Martin van Wunnik 34
  35. 35. Valuation - What is dilution ?20/02/2013 Xavier Corman | Martin van Wunnik 35
  36. 36. Questions & Answers Free download : http://www.slideshare.net/XavierCorman http://www.slideshare.net/FinanceCoach2420/02/2013 Xavier Corman | Martin van Wunnik 36

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