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Here’stothecrazyones.Therebels.The
troublemakers.Theoneswhoseethings
differently.Whilesomemayseethemasthe
crazyones,weseegenius.Becausethepeople
whoarecrazyenoughtothinktheycan
changetheworld,aretheoneswhodo.
//////////////////////////////////////////////////////////////////////////////
DIGITAL COMMUNICATIONS MANAGEMENT | ACCELERATOR PITCH
M U D I T A G A R WA L | 2 0 1 2 0 1 1 9 1 1 5
M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
coz offline is the new online
A price and location based product search engine listing products across
categories from offline retailers via Website & Mobile app (Android, iOS)
serving 100% organic and comprehensive search results.
Our Core Value
PriceRaja.com brings offline retail online thereby increasing visibility for the
offline stores and ease of search for users without travelling or stepping out.
Our goal is to incrEASE:
1. Accessibility
2. Visibility
3. Integration
Addressable Community
1. Facebook, Twitter, Google+
2. Colleges, Universities
3. Travel websites (tourists and travelers)
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Offline retail stores Product Listing on PriceRaja
Appear in Search Results via
Website and Mobile
Increased
visibility for
Retailers
+ Ease for users
Our Business Model
+ Sponsored Deals
+ Mobile Advertisements+ Audience Build
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Enter your product or category here| Search
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
King Deals
Retailers | Newsletter | About Us | Contact Us | Learn more
Login | Signup
////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us
Found 24 results for ‘Nikon D7000’ in 3 sub-categories in ‘Cameras’ category
Nikon D7000 Search
FILTERS HERE
Combo: Nikon DSLR D7000 + Lenses Nikon DSLR D7000 Body Only Lenses & Accessories
Home > Electronics > Cameras & Accessories > Digital Cameras
Login | Signup
////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us
Found 14 results in ‘Combos: Cameras + Lenses’ sub-category
Nikon D7000 Search
Nikon D7000 16.2 MP DSLR (Body
Only), CMOS Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-format Digital
SLR 18-105mm & 70-300mm Lens Kit
Nikon D7000 Digital SLR Camera 5 Lens Kit with
18-55mm, 70-300mm, 50mm, 52mm 2X Te...
Nikon D7000 DX-Format CMOS Digital SLR
Kit with 18-200mm f/3.5-5.6G AF-S DX VR II ...
Home > Electronics > Cameras & Accessories > Digital Cameras > Digital SLR Camera Bundles
60,000 Buy
63,000 Buy
78,000 Buy
72,000 Buy
FILTERS HERE
Hi, Mudit | Wishlist
2
Patel Electronics
Satellite, Ahmedabad
Modi Enterprises
Paldi, Ahmedabad
Shah Cameras
Lal Darwaja, Ahmedabad
Canon AMD
Lal Darwaja, Ahmedabad
PRICE
AJA
Mobile App
Choose Category
Nikon D7000
Searching for Nikon D7000… (78 results)
Nikon D7000 16.2 MP
DSLR (Body Only), CMOS
Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-
format Digital SLR 18-105mm
& 70-300mm Lens Kit
Nikon D7000 Digital SLR
Camera 5 Lens Kit with 18-
55mm, 70-300mm, 50mm,
52mm 2X Te...
Nikon D7000 DX-Format
CMOS Digital SLR Kit with 18-
200mm f/3.5-5.6G AF-S DX VR
II ...
60,000
Mobile App
PRICE
AJA
Choose Category
Nikon D7000
Searching for Nikon D7000… (78 results)
Nikon D7000 16.2 MP
DSLR (Body Only), CMOS
Sensor, 3" LCD, HD Video
Nikon D7000 16.2 MP DX-
format Digital SLR 18-105mm
& 70-300mm Lens Kit
Nikon D7000 Digital SLR
Camera 5 Lens Kit with 18-
55mm, 70-300mm, 50mm,
52mm 2X Te...
Nikon D7000 DX-Format
CMOS Digital SLR Kit with 18-
200mm f/3.5-5.6G AF-S DX VR
II ...
60,000
Patel Electronics
Rs. 60,000
Navigate
Featured Deal Modi Enterprises
Nikon D7000 + Access…
////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us
Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad
OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH
My Categories Add New Category
CATEGORY NAME | SUB-CATEGORIES | PRODUCTS | TOTAL INVENTORY
Electronics
Mobiles & Tablets
Computers & Accessories
Cameras & Photography
Audio & Video
Watches
Home & Kitchen
Books
5
3
5
4
5
2
7
0
150
200
45
67
96
125
65
0
600
800
125
200
500
600
360
0
Total 31 748 3185
Hyperlinks leading to different landing pages with details of sub-categories and indications of Products and Inventory
sub-category wise
10
Account | Signout
////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us
Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad
OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH | OUT-OF-STOCKS
Enter Product Name |
Choose Category Select an option
>
Choose Sub-Category 1 Select an option
>
Add a new Sub-Category
Choose Sub-Category 2 Select an option
>
Add a new Sub-Category
Choose Sub-Category 3 Select an option
>
Add a new Sub-Category
Enter Product Description
Available Inventory Select an option
>
SKU Name
Offered (Discounted) Price
M.R.P. or Actual Price
Define a Schedule
Upload file if required
Keywords
Upload product images
10
Account | Signout
(Use Comma to separate two keywords)
*
*
*
*
*
*
*
*
Our Competitors What’s the difference?
“We do not merely source rates from different retailers or
crawl dozen websites to throw the lowest price at you. We
use our insights to give you the best bargain price.”
Only for Mobiles Category.
They may or may not provide price from a offline retailer.
Apart from online retailer’s listings, “We list the address and phone numbers of
the offline sellers in the seller information section on each product page –you
can call up the store and ask for price and availability of the product, before
you even visit the store.”
They never provide price from offline stores.
“We will source rates from different retailers across different product categories to
provide probable customer with the lowest price available. We won’t use our
insights to suggest the best bargain price.”
We will provide price from a offline retailer.
What we’ll do to be different from existing/upcoming clutter?
Design
Consistent and seamless Maps & Navigation (GPS) integration
100% organic
Max. coverage
Deals on Map Notifications
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Market Sizing
Indian Retail Market – $500 billion (and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020)
• Indian e-commerce - $14 billion
• Indian online retailing market - $2 billion
Indian Population – 121 Crore
• Indian Urban Population – 37.7 Crore
• Indian Urban Population with Internet – 3.77 Crore (assuming 10% Internet penetration with active
usage)
• Indian Metro Population with Internet – approx. 1.5 Crore
• Total Indians on Facebook – 10 Crore
• Total Indians on Facebook with matching interests – 4 Crore
Online travel constitutes a sizable portion (87%) of e-commerce market today. Online travel market in India is
expected to grow at a rate of 22% over the next 4 years and reach Rs 54,800 Crore ($12.2 billion) by 2015.
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Action Plan - Timeline
First 3 months
- Website development
- Back-end Platform
- Reaching retailers
- Android & iOS App development
- Testing
- Roll-out
Next 3 months
- Database Aggregation
- Marketing
- Reaching retailers
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
First Year Objectives & Funding Requirements
Website Design & Hosting – INR 1,00,000
Back-end Database Setup & Retailer Interface Development – INR 1,00,000
Android and iOS App Development – INR 1,00,000 each
Testing – INR 1,00,000
Logistics & Operations – INR 5,00,000
Initial Marketing/Buzz creation – INR 4,00,000
TOTAL Capital Request– INR 14,00,000
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Revenue Model
Advertisements
- Mobile Apps (Limited up-to search page results, not on home page, landing pages)
Featured ‘King Deals’
Audience & Consumer Base
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
Future
Online retailers listing
- 100% organic search
- Real-time
- Best search algorithm
Power of Comparison
- Online + Offline
Going Global
Google Glass App Integration with Maps & Navigation
//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
coz offline is the new online
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Thanks

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Final DCM Project Accelerator Pitch_Mudit Agarwal

  • 2. //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// coz offline is the new online A price and location based product search engine listing products across categories from offline retailers via Website & Mobile app (Android, iOS) serving 100% organic and comprehensive search results.
  • 3. Our Core Value PriceRaja.com brings offline retail online thereby increasing visibility for the offline stores and ease of search for users without travelling or stepping out. Our goal is to incrEASE: 1. Accessibility 2. Visibility 3. Integration Addressable Community 1. Facebook, Twitter, Google+ 2. Colleges, Universities 3. Travel websites (tourists and travelers) //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 4. Offline retail stores Product Listing on PriceRaja Appear in Search Results via Website and Mobile Increased visibility for Retailers + Ease for users Our Business Model + Sponsored Deals + Mobile Advertisements+ Audience Build //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 5. Enter your product or category here| Search //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// King Deals Retailers | Newsletter | About Us | Contact Us | Learn more Login | Signup
  • 6. ////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us Found 24 results for ‘Nikon D7000’ in 3 sub-categories in ‘Cameras’ category Nikon D7000 Search FILTERS HERE Combo: Nikon DSLR D7000 + Lenses Nikon DSLR D7000 Body Only Lenses & Accessories Home > Electronics > Cameras & Accessories > Digital Cameras Login | Signup
  • 7. ////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us Found 14 results in ‘Combos: Cameras + Lenses’ sub-category Nikon D7000 Search Nikon D7000 16.2 MP DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video Nikon D7000 16.2 MP DX-format Digital SLR 18-105mm & 70-300mm Lens Kit Nikon D7000 Digital SLR Camera 5 Lens Kit with 18-55mm, 70-300mm, 50mm, 52mm 2X Te... Nikon D7000 DX-Format CMOS Digital SLR Kit with 18-200mm f/3.5-5.6G AF-S DX VR II ... Home > Electronics > Cameras & Accessories > Digital Cameras > Digital SLR Camera Bundles 60,000 Buy 63,000 Buy 78,000 Buy 72,000 Buy FILTERS HERE Hi, Mudit | Wishlist 2 Patel Electronics Satellite, Ahmedabad Modi Enterprises Paldi, Ahmedabad Shah Cameras Lal Darwaja, Ahmedabad Canon AMD Lal Darwaja, Ahmedabad
  • 8. PRICE AJA Mobile App Choose Category Nikon D7000 Searching for Nikon D7000… (78 results) Nikon D7000 16.2 MP DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video Nikon D7000 16.2 MP DX- format Digital SLR 18-105mm & 70-300mm Lens Kit Nikon D7000 Digital SLR Camera 5 Lens Kit with 18- 55mm, 70-300mm, 50mm, 52mm 2X Te... Nikon D7000 DX-Format CMOS Digital SLR Kit with 18- 200mm f/3.5-5.6G AF-S DX VR II ... 60,000
  • 9. Mobile App PRICE AJA Choose Category Nikon D7000 Searching for Nikon D7000… (78 results) Nikon D7000 16.2 MP DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video Nikon D7000 16.2 MP DX- format Digital SLR 18-105mm & 70-300mm Lens Kit Nikon D7000 Digital SLR Camera 5 Lens Kit with 18- 55mm, 70-300mm, 50mm, 52mm 2X Te... Nikon D7000 DX-Format CMOS Digital SLR Kit with 18- 200mm f/3.5-5.6G AF-S DX VR II ... 60,000 Patel Electronics Rs. 60,000 Navigate Featured Deal Modi Enterprises Nikon D7000 + Access…
  • 10. ////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH My Categories Add New Category CATEGORY NAME | SUB-CATEGORIES | PRODUCTS | TOTAL INVENTORY Electronics Mobiles & Tablets Computers & Accessories Cameras & Photography Audio & Video Watches Home & Kitchen Books 5 3 5 4 5 2 7 0 150 200 45 67 96 125 65 0 600 800 125 200 500 600 360 0 Total 31 748 3185 Hyperlinks leading to different landing pages with details of sub-categories and indications of Products and Inventory sub-category wise 10 Account | Signout
  • 11. ////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH | OUT-OF-STOCKS Enter Product Name | Choose Category Select an option > Choose Sub-Category 1 Select an option > Add a new Sub-Category Choose Sub-Category 2 Select an option > Add a new Sub-Category Choose Sub-Category 3 Select an option > Add a new Sub-Category Enter Product Description Available Inventory Select an option > SKU Name Offered (Discounted) Price M.R.P. or Actual Price Define a Schedule Upload file if required Keywords Upload product images 10 Account | Signout (Use Comma to separate two keywords) * * * * * * * *
  • 12. Our Competitors What’s the difference? “We do not merely source rates from different retailers or crawl dozen websites to throw the lowest price at you. We use our insights to give you the best bargain price.” Only for Mobiles Category. They may or may not provide price from a offline retailer. Apart from online retailer’s listings, “We list the address and phone numbers of the offline sellers in the seller information section on each product page –you can call up the store and ask for price and availability of the product, before you even visit the store.” They never provide price from offline stores. “We will source rates from different retailers across different product categories to provide probable customer with the lowest price available. We won’t use our insights to suggest the best bargain price.” We will provide price from a offline retailer.
  • 13. What we’ll do to be different from existing/upcoming clutter? Design Consistent and seamless Maps & Navigation (GPS) integration 100% organic Max. coverage Deals on Map Notifications //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 14. Market Sizing Indian Retail Market – $500 billion (and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020) • Indian e-commerce - $14 billion • Indian online retailing market - $2 billion Indian Population – 121 Crore • Indian Urban Population – 37.7 Crore • Indian Urban Population with Internet – 3.77 Crore (assuming 10% Internet penetration with active usage) • Indian Metro Population with Internet – approx. 1.5 Crore • Total Indians on Facebook – 10 Crore • Total Indians on Facebook with matching interests – 4 Crore Online travel constitutes a sizable portion (87%) of e-commerce market today. Online travel market in India is expected to grow at a rate of 22% over the next 4 years and reach Rs 54,800 Crore ($12.2 billion) by 2015. //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 15. Action Plan - Timeline First 3 months - Website development - Back-end Platform - Reaching retailers - Android & iOS App development - Testing - Roll-out Next 3 months - Database Aggregation - Marketing - Reaching retailers //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 16. First Year Objectives & Funding Requirements Website Design & Hosting – INR 1,00,000 Back-end Database Setup & Retailer Interface Development – INR 1,00,000 Android and iOS App Development – INR 1,00,000 each Testing – INR 1,00,000 Logistics & Operations – INR 5,00,000 Initial Marketing/Buzz creation – INR 4,00,000 TOTAL Capital Request– INR 14,00,000 //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 17. Revenue Model Advertisements - Mobile Apps (Limited up-to search page results, not on home page, landing pages) Featured ‘King Deals’ Audience & Consumer Base //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 18. Future Online retailers listing - 100% organic search - Real-time - Best search algorithm Power of Comparison - Online + Offline Going Global Google Glass App Integration with Maps & Navigation //////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D
  • 19. coz offline is the new online //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Thanks