Lilac Festival


Published on

Hundreds of thousands of people travel from all over the world to attend the Lilac Festival. Our 10-Day FREE admission festival offers something for everyone from live music to the beauty of the worlds largest collection of lilacs.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • No changes
  • I was looking for a frame for the photo to make the pic pop! If you can fine tune this for me…I think the color might be too bold and the frame a little bulky.
  • Not sure what can be done with this…would like it to look clean and sharp, but don’t think what did gives that appearance…h.e.l.p. 
  • No clue what the text is shaded  Played around with content and am happy with that part of it.
  • Needs help! Maybe you could design it along the lines of the following pages (facebook, twitter) ?
  • Please see attached
  • Border is plain. Maybe some of the people graphics from the other page you created (Conversational Topics)
  • I moved the articles around so that it covered up the other headline.
  • I am good with this unless you have a better idea.
  • Lilac Festival

    1. 1. May 11-20, 2012 Rochester, NY
    2. 2. Highland Park host the world’s largest collection of lilacs. <ul><li>“ On this lovely sunny day I strolled through the rolling hills.” </li></ul><ul><li>~Martha Stewart </li></ul><ul><li>(On her 2007 visit to the Rochester Lilac Festival) </li></ul>
    3. 3. : Conversational Topics Most mentioned keywords in conversations that mention the Lilac Festival Nice fest rochester love parade thanks free family weekend weather flowers lilac kids Sunday big walk heading hope home tomorrow finally highland festival tonight park beautiful enjoy great morning lilacs music entertainment think work
    4. 4. May 11-20, 2012 Highland Park – Rochester, NY Endorsed by: The Lilac Festival draws between 350 – 500,000 attendees from around the world annually
    5. 5. Targeting… Recognized by the American Bus Association as one of the Top 100 Events Highland Park is a beautiful 150 acre park that is host to several memorials and gardens FREE national entertainment daily. Joan Osborne, Little Feat, The Marshal Tucker Band, Steve Terrell are just a few who have played at the Lilac Festival More than 500 fine art and crafters travel from across the country to show and sell at the Lilac Festival <ul><li>Something for everyone! </li></ul><ul><li>Free Admission </li></ul><ul><li>National Recording Artists </li></ul><ul><li>Food </li></ul><ul><li>Exhibitors </li></ul><ul><li>More Food </li></ul><ul><li>Crafters </li></ul><ul><li>Children’s Entertainment </li></ul><ul><li>Parade </li></ul><ul><li>5K & 10K Race </li></ul>
    6. 6. Marketing Plan 365 Ads 860 Ads
    7. 7. 2-months, 81,000+ visits !
    8. 8. Facebook fan page has 17, 819 fans (as of 1/17/2012) Audience Growth Pre-Campaign (05.03.11) – 12,400 Post-Campaign (05.23.11) – 17,318 Engagement: 5,181 actions Reach: 1,333,246 Engagement: Number of users who liked or commented on content Reach: Number of users who viewed Lilac Fest generated content Just hit 18,000!
    9. 9. Audience Growth Pre-Campaign (05.03.11) – 448 Post-Campaign (05.23.11) – 741 TweetReach: Over 16 million Twitter has 900 followers (as of 1/17/2012) TweetReach: Volume of Twitter conversations that mention the Lilac Festival multiplied by the reach of those users
    10. 10. Print
    11. 11. Focus your sponsorship on a metrics that drive insights -that moves your business in the right direction SPONSORSHIP TYPES LICENSES & ENDORSEMENTS CONTRACTS VENUE/ON-SITE EMPLOYEE PERKS PUBLIC RELATIONS ANCILLARY OTHER PROMOTIONAL OPPORTUNITIES SIGNAGE HOSPITALITY LOYALTY MARKETING <ul><li>Naming Rights </li></ul><ul><li>Presenting Sponsorship </li></ul><ul><li>Major Sponsorship </li></ul><ul><li>Official Product Status </li></ul>Use of Event Logo for Promotion First Right of Refusal <ul><li>Use of venue for main event </li></ul><ul><li>Sampling Opportunities </li></ul><ul><li>Demonstration/Display </li></ul><ul><li>Sell (exclusive or non-exclusive) </li></ul><ul><li>Coupon, Information </li></ul><ul><li>Distribution </li></ul><ul><li>Access to Discounts </li></ul><ul><li>Ownership of Part of </li></ul><ul><li>an Event </li></ul><ul><li>Provision of Queen for </li></ul><ul><li>Meet-and- Greet </li></ul><ul><li>Inclusion In All </li></ul><ul><li>Press Releases </li></ul><ul><li>Print Media </li></ul><ul><li>Radio Spots </li></ul><ul><li>TV Spots </li></ul><ul><li>Invite To </li></ul><ul><li>Press Conference </li></ul><ul><li>Sponsors Party </li></ul><ul><li>Business ROC’s Lilac </li></ul>Custom Design of a New Event <ul><li>Venue Signage </li></ul><ul><li>Inclusion In On-Site </li></ul><ul><li>Event Signage </li></ul><ul><li>Event Participant (race shirts) </li></ul><ul><li>Event Staff Shirts </li></ul><ul><li>Tickets for Reserved </li></ul><ul><li>Seating </li></ul><ul><li>Hospitality Chalet </li></ul><ul><li>Celebrity </li></ul><ul><li>Meet-and-Greet </li></ul><ul><li>Customer Base </li></ul><ul><li>Employee </li></ul><ul><li>Discount Programs </li></ul>
    12. 12. Think-Tank Tailor your Corporate Sponsorship to benefit you!
    13. 13. 150 Acres of Fun! Did you know…
    14. 14. <ul><li>Festival visited by Martha Stewart in 2007 </li></ul><ul><li>National coverage in United Airlines 2007 & 2009 in-flight magazine, United Hemispheres , </li></ul><ul><li>reaching 7 million passengers per month </li></ul><ul><li>Listed as a Top 100 Event by the American Bus Association in 2010 </li></ul><ul><li>Genesee Valley Parents Magazine 2007, 2008, 2009, 2010 & 2011 Family Favorite Festival </li></ul><ul><li>Voted City Newspaper “Best Festival”, “Best Park” and “Best Running Race” 2009 </li></ul><ul><li>Voted 2011 Best Event & Best Festival by the Democrat & Chronicle readers </li></ul>
    15. 15. Committed to your results!
    16. 17. Music by: Marc Cassara