2. Vibe magazine was launched in 1993 and has the general focal genre
of hip hop/R&B music. This genre is commonly associated with being
an extravagant and glamorous lifestyle represented with expensive
cars, excessive amounts of money and beautiful ‘Barbie doll’ women.
Vibe magazine has published the faces of various world famous artists
along the lines of Pharrell Williams, Kanye West and Rihanna, all
referred to as the typical ‘gangsters’ of the music industry. The
magazines demographic is predominantly the younger adult audience
who follow the urban, hip hop culture and trends.
3. ‘Exclusive’ and ‘B.I.G
secrets’ are both taglines
with the intention of
enticing and captivating
the audiences attention
particularly when on a
newsstand (making
people want to buy
magazine).
Bold font is consistent throughout
cover, stands out and grabs attention
of an audience
Main sell line corresponds
with image (artists name)
and different colour to
masthead, stands out.
The predominant colours
used subverts typical
conventions. Blue and
Pink commonly used for
pop style magazines and
connotes femininity. Also
making cover look
extremely youthful.
Image has a direct mode of address, this creates a connection
between artist and audience and therefore a personal relationship.
Masthead slightly
covered by image,
indicates popularity of
magazine, readers are
familiar with brand
identity.
List of artist names,
indication to the type of
genre the magazine is
and its target audience.
Also a subtle hint into
what theme of music to
expect inside the
magazine.
Colour used for text and
Masthead matches the
colour in his clothing.
Creates fluidity
throughout the cover.
4. The use of the ‘V’ brands the Vibe
magazine without having to use full brand
name on contents page. Allows the
creation of a simple and spacious layout.
Page is simplistic with a plain background.
The intention of this is to pull main focus
onto image of the artist. Text is small to
allow the image to dominate the page as
well as the oversized ‘V’ (emphasize on
artist having clear brand association)
Used a variety of fonts- going against the
typical conventions of a magazine.
Withholds theme from cover by
occasionally using bold subheadings
however headings are more formal with
the use of a more fluid font. Stylish and
more interesting.
Theme of black and grey is broken by the
vibrant red heart held by a female hand.
Possible indication of theme of the article.
The cool and modern image of the
magazine is portrayed through artists
stylish clothing and appearance.
5. Billboard is an American Music Magazine initially intending for music
professionals such as artists, radio DJs and music producers however
Billboard magazine has proven to be extremely popular with an audience
of young adults interested in mainstream chart music. Billboard keeps upto-date with the latest trends and revelations in the industry and has
published the faces of artists from Beyonce to Katy Perry and Prince.
6. Masthead is partly
covered by main image.
Creates the impression
that the image is almost
coming out of the page.
Also supports the idea
that brand identity is
recognisable by readers.
Colour scheme is
simple and consistent.
Font colours of yellow,
white and black are
used throughout
cover creating fluidity.
Artists name is displayed like a masthead,
edge to edge of cover. Goes against typical
convention of magazine (Differentiation).
Makes artists name a main focal point of the
cover.
Vibrant yellow stands
out against simple
background tonal
colours . Compliments
bright colour of artists
hair.
Posed Image- artist is
looking directly at
audience (direct
mode of address)
creates a relationship
between cover and
audience.
Quote is used to
entice audience.
Hints at what to
expect inside- leaves
reader wanting more.
7. Contents header is in a
stylish, modern font,
continues the overall brand
identity of the magazine.
Images of artists/celebrities
involved in the magazine
(brand association.) Page
numbers creates accessibility
for reader.
Simple and small font,
focused on information of
contents rather than
appearance.
Charts list running down the
side of page. Indicating genre of
music the magazine is centred
around and withholds the upto-date and modern image the
magazine keeps.
Simple grey coloured
background. Focus is
predominately on contents
information and images.
8. Image slightly
covers header
(artist name)allows image
to stand out
and appear
almost 3D.
Image is main focal point of
double page spread, text is
small allowing image to
dominate the page.
Direct mode of address- posed
image- creates relationship
between audience and artist.
Black and Pink colour scheme
matches artist appearance
(hair and lips) creating fluidity.
Pink represents the femininity
of the artist and emphasises
on female audience.
9. This is a special edition of
the magazine feature
women’s music which is
stated clearly above
masthead. Therefore the
prominent audience of this
magazine would be female
young adults however the
cover has gone against the
typical conventions of a
female targeted magazine
and used the colour scheme
of blues, white and grey
which would subconsciously
attract the secondary male
audience.
Main headlines are
written in bold
lettering to attract
audience attention.
Masthead
conforms rule of
thirds- Billboard
logo and tagline
takes up entire
spacing.
Main image is of
female singer
Beyoncé.
Commonly
portrayed as the
largest female
figure in the
music industry
supporting the
theme of the
edition
10. Minimalistic and
bland setting, pulls
full focus on image of
artist. Also
emphasizes the
colour of the word
‘Girl’
Image is predominate
focal point of double
page spread. Text is
small allowing the image
to dominate the page.
Small introduction paragraph
into interview indicating the
main article is on the
following pages. Text is white
subtly contrasting with the
background.
11. Q magazine is a music magazine published in the united kingdom since 1986 with a
target audience of the more mature music lovers commonly starting at the age of 25
that enjoy a range of genres of music. Q magazine are well known for publishing the
faces of extremely popular artists including Michael Jackson, The Beatles and Adele.
12. The masthead
is placed in
the left hand
corner. Going
against rule of
thirds.
Cover/sell lines used to entice
audience words such as ‘Blow out!’
are used to attract attention
Anchors main
image-Identifies
the artist. Inside
quote is also
used- gives
indication into
what to expect
inside
magazine.
Main image: artist
Florence Welch. Direct
mode of addressrelationship between
audience and cover.
Seductive look- gives
cover sex appeal which
will attract audience.
Her eyes and hair create
vibrancy within the
cover- the colour of her
make up is used
elsewhere on the cover.
13. Same masthead as
on front cover, keeps
brand consistent.
Written in capitals, stands out
to the reader. Also categorizes
the magazine allowing it to
become more accessible to
audience.
Images add interest to
the page. Randomly
arranged making the
page differentiated from
typically structured
contents pages. Images
give the reader an
insight into what to
expect inside the
magazine
14. Artist dressed
provocatively- sex appeal
to entice audience however
she appears as
sophisticated- withholding
the reputation of magazine.
Red mise-en-scene continues
the brand recognition of the
magazine. The colour of the
magazines logo
USA- Sat on American
flag- connotes the idea
she is dominating the
USA with her music.
