SlideShare a Scribd company logo

Kotler05 media

•Download as PPT, PDF•
•
M
Monica Verma
TechnologyBusiness
1 of 40
Chapter 5 Consumer Markets and Consumer Buyer Behavior
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Case Study Harley Davidson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Model of Buyer Behavior Figure 5.1 5 -
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
This advertiser knows teens are strongly influenced by groups when purchasing fashion items Marketing in Action 5 -
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
VALS Figure 5.4 5 -
Brand Personality Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
Psychological Factors Motivation ,[object Object],[object Object],[object Object]
Maslow’s Hierarchy of Needs Figure 5.5 5 -
This ad demonstrates a product meeting physiological and social needs Marketing in Action 5 -
Discussion ,[object Object],5 -
Psychological Factors Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Question Perception ,[object Object],[object Object],5 -
Psychological Factors Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors Beliefs and Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Types of Buying Decision Behavior Figure 5.6 5 -
The Buyer Decision Process Figure 5.7 5 -
The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages Video Snippet Wild Planet realizes that kids and parents make the decision for toys
The Buyer Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
Discussion Question ,[object Object],5 - Marketing in Action Click on screenshot for website
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object]
Stages in the Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object]
Adoption Process Figure 5.8 5 -
Product Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Discussion Question Source: Business Week Marketing in Action Source: Business Week 5 -
Buyer Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

Recommended

Consumer behavior 2
Consumer behavior 2Consumer behavior 2
Consumer behavior 2Marketing Utopia
 
principle of Marketing chapter 09
principle of Marketing chapter 09principle of Marketing chapter 09
principle of Marketing chapter 09University Of Central Punjab
 
Marketing Consumer Buying Behaviour
Marketing Consumer Buying BehaviourMarketing Consumer Buying Behaviour
Marketing Consumer Buying Behaviourshrirangan1986
 
Ch05 consumer markets and consumer buyer behavior
Ch05 consumer markets and consumer buyer behaviorCh05 consumer markets and consumer buyer behavior
Ch05 consumer markets and consumer buyer behaviorzaib zafar
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior Jenna Chamblee
 
Types of Consumer Buying Decision
Types of Consumer Buying DecisionTypes of Consumer Buying Decision
Types of Consumer Buying DecisionPrashant Kumar Gupta
 
The Consumer Decision-making Process
The Consumer Decision-making ProcessThe Consumer Decision-making Process
The Consumer Decision-making ProcessShadley Wagner
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process KHALIL AHMAD
 

Recommended

Consumer behavior 2
Consumer behavior 2Consumer behavior 2
Consumer behavior 2Marketing Utopia
 
principle of Marketing chapter 09
principle of Marketing chapter 09principle of Marketing chapter 09
principle of Marketing chapter 09University Of Central Punjab
 
Marketing Consumer Buying Behaviour
Marketing Consumer Buying BehaviourMarketing Consumer Buying Behaviour
Marketing Consumer Buying Behaviourshrirangan1986
 
Ch05 consumer markets and consumer buyer behavior
Ch05 consumer markets and consumer buyer behaviorCh05 consumer markets and consumer buyer behavior
Ch05 consumer markets and consumer buyer behaviorzaib zafar
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior Jenna Chamblee
 
Types of Consumer Buying Decision
Types of Consumer Buying DecisionTypes of Consumer Buying Decision
Types of Consumer Buying DecisionPrashant Kumar Gupta
 
The Consumer Decision-making Process
The Consumer Decision-making ProcessThe Consumer Decision-making Process
The Consumer Decision-making ProcessShadley Wagner
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process KHALIL AHMAD
 
The consumer decision process
The consumer decision processThe consumer decision process
The consumer decision processJakir Hussain
 
Consumer decesion making process
Consumer decesion making processConsumer decesion making process
Consumer decesion making processMathew Lawrence
 
Consumer decision making process slide
Consumer decision making process slide Consumer decision making process slide
Consumer decision making process slide elulu123
 
Kotler06 exs
Kotler06 exsKotler06 exs
Kotler06 exsInstitute of Management Studies UOP
 
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comConsumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
 
Decision rule and motivation
Decision rule and motivationDecision rule and motivation
Decision rule and motivationAshish Hande
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisionsSameer Mathur
 
Consumer Choice
Consumer ChoiceConsumer Choice
Consumer ChoiceMichela Caltran
 
Marketing consumer behaviour
Marketing consumer behaviourMarketing consumer behaviour
Marketing consumer behaviourAbhijay Goyal
 
Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process CPOsorio
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & ProcessAamir Mirza
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Makingajithsrc
 
Applying decision rules to car purchasing
Applying decision rules to car purchasingApplying decision rules to car purchasing
Applying decision rules to car purchasingKhairunnissa Virani
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision processPuspanjali Bhandari
 
Chapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying DecisionChapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying DecisionAvinash Kumar
 
Consumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processConsumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processZenaida Albarasin
 
Consumer's purchase decision
Consumer's purchase decisionConsumer's purchase decision
Consumer's purchase decisionGwakisa Kalinga
 
Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3Ashar Azam
 
Basics of demand and supply
Basics of demand and supply Basics of demand and supply
Basics of demand and supply Ginish Dahal
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitablekktv
 
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...OECD Governance
 
521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1maggiewu83
 

More Related Content

What's hot

The consumer decision process
The consumer decision processThe consumer decision process
The consumer decision processJakir Hussain
 
Consumer decesion making process
Consumer decesion making processConsumer decesion making process
Consumer decesion making processMathew Lawrence
 
Consumer decision making process slide
Consumer decision making process slide Consumer decision making process slide
Consumer decision making process slide elulu123
 
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comConsumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
 
Decision rule and motivation
Decision rule and motivationDecision rule and motivation
Decision rule and motivationAshish Hande
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisionsSameer Mathur
 
Marketing consumer behaviour
Marketing consumer behaviourMarketing consumer behaviour
Marketing consumer behaviourAbhijay Goyal
 
Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process CPOsorio
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & ProcessAamir Mirza
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Makingajithsrc
 
Applying decision rules to car purchasing
Applying decision rules to car purchasingApplying decision rules to car purchasing
Applying decision rules to car purchasingKhairunnissa Virani
 
Chapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying DecisionChapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying DecisionAvinash Kumar
 
Consumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processConsumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processZenaida Albarasin
 
Consumer's purchase decision
Consumer's purchase decisionConsumer's purchase decision
Consumer's purchase decisionGwakisa Kalinga
 

What's hot (17)

The consumer decision process
The consumer decision processThe consumer decision process
The consumer decision process
 
Consumer decesion making process
Consumer decesion making processConsumer decesion making process
Consumer decesion making process
 
Consumer decision making process slide
Consumer decision making process slide Consumer decision making process slide
Consumer decision making process slide
 
Kotler06 exs
Kotler06 exsKotler06 exs
Kotler06 exs
 
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comConsumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.com
 
Decision rule and motivation
Decision rule and motivationDecision rule and motivation
Decision rule and motivation
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisions
 
Consumer Choice
Consumer ChoiceConsumer Choice
Consumer Choice
 
Marketing consumer behaviour
Marketing consumer behaviourMarketing consumer behaviour
Marketing consumer behaviour
 
Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process Workshop 5 - Consumer Decision Making Process
Workshop 5 - Consumer Decision Making Process
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & Process
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Making
 
Applying decision rules to car purchasing
Applying decision rules to car purchasingApplying decision rules to car purchasing
Applying decision rules to car purchasing
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
 
Chapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying DecisionChapter 16 Consumer Buying Decision
Chapter 16 Consumer Buying Decision
 
Consumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processConsumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making process
 
Consumer's purchase decision
Consumer's purchase decisionConsumer's purchase decision
Consumer's purchase decision
 

Viewers also liked

Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3Ashar Azam
 
Basics of demand and supply
Basics of demand and supply Basics of demand and supply
Basics of demand and supply Ginish Dahal
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitablekktv
 
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...OECD Governance
 
521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1maggiewu83
 
Analysis of the Strategy, Execution and Strategic Risk of Walgreens
Analysis of the Strategy, Execution and Strategic Risk of WalgreensAnalysis of the Strategy, Execution and Strategic Risk of Walgreens
Analysis of the Strategy, Execution and Strategic Risk of WalgreensDePaul University
 
Culture in Consumer Behaviour By Ray Bawania and Abhishek Chand
Culture in Consumer Behaviour By Ray Bawania and Abhishek ChandCulture in Consumer Behaviour By Ray Bawania and Abhishek Chand
Culture in Consumer Behaviour By Ray Bawania and Abhishek ChandRay Bawania
 
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying Behavior
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying BehaviorPrinciples of Marketing Chapter 5 Consumer Markets and Consumer Buying Behavior
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying BehaviorDr. John V. Padua
 
Late childhood: meaning, characteristics and hazards
Late childhood: meaning, characteristics and hazardsLate childhood: meaning, characteristics and hazards
Late childhood: meaning, characteristics and hazardsAtul Thakur
 
Chapter 2 demand and supply
Chapter 2 demand and supplyChapter 2 demand and supply
Chapter 2 demand and supplyDeden As-Syafei
 
Consumer behavior & marketing strategy ppt
Consumer behavior & marketing strategy pptConsumer behavior & marketing strategy ppt
Consumer behavior & marketing strategy pptAshu Risky Rider
 
Chapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer BehaviorChapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer BehaviorAvinash Kumar
 
Consumer Decision Making Models
Consumer Decision Making ModelsConsumer Decision Making Models
Consumer Decision Making ModelsMithilesh Trivedi
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBBAdvisor
 
Chapter 3 Consumer Behaviour
Chapter 3 Consumer BehaviourChapter 3 Consumer Behaviour
Chapter 3 Consumer Behaviourprovost33
 
Business ethics and corporate governance
Business ethics and corporate governanceBusiness ethics and corporate governance
Business ethics and corporate governanceLiza Khanam
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourArjun Ramesh
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior modelsYohitha Desai
 

Viewers also liked (20)

Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3Macroeconomics Basic Elements Of Supply & Demand Chap3
Macroeconomics Basic Elements Of Supply & Demand Chap3
 
Basics of demand and supply
Basics of demand and supply Basics of demand and supply
Basics of demand and supply
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitable
 
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
4th Workshop on Strategic Crisis Management, Keynote Presentation - Strategic...
 
521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1521 1 how cultural factors influence consumer behaviors-1
521 1 how cultural factors influence consumer behaviors-1
 
Analysis of the Strategy, Execution and Strategic Risk of Walgreens
Analysis of the Strategy, Execution and Strategic Risk of WalgreensAnalysis of the Strategy, Execution and Strategic Risk of Walgreens
Analysis of the Strategy, Execution and Strategic Risk of Walgreens
 
Culture in Consumer Behaviour By Ray Bawania and Abhishek Chand
Culture in Consumer Behaviour By Ray Bawania and Abhishek ChandCulture in Consumer Behaviour By Ray Bawania and Abhishek Chand
Culture in Consumer Behaviour By Ray Bawania and Abhishek Chand
 
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying Behavior
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying BehaviorPrinciples of Marketing Chapter 5 Consumer Markets and Consumer Buying Behavior
Principles of Marketing Chapter 5 Consumer Markets and Consumer Buying Behavior
 
Late childhood: meaning, characteristics and hazards
Late childhood: meaning, characteristics and hazardsLate childhood: meaning, characteristics and hazards
Late childhood: meaning, characteristics and hazards
 
Chapter 2 demand and supply
Chapter 2 demand and supplyChapter 2 demand and supply
Chapter 2 demand and supply
 
Consumer behavior & marketing strategy ppt
Consumer behavior & marketing strategy pptConsumer behavior & marketing strategy ppt
Consumer behavior & marketing strategy ppt
 
Chapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer BehaviorChapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer Behavior
 
Consumer Decision Making Models
Consumer Decision Making ModelsConsumer Decision Making Models
Consumer Decision Making Models
 
Buying Decision Process
Buying Decision ProcessBuying Decision Process
Buying Decision Process
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
 
Chapter 3 Consumer Behaviour
Chapter 3 Consumer BehaviourChapter 3 Consumer Behaviour
Chapter 3 Consumer Behaviour
 
Business ethics and corporate governance
Business ethics and corporate governanceBusiness ethics and corporate governance
Business ethics and corporate governance
 
Risk management
Risk managementRisk management
Risk management
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
 

Similar to Kotler05 media

Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorMehmet Cihangir
 
Consumer Behavior and Segmentation
Consumer Behavior and SegmentationConsumer Behavior and Segmentation
Consumer Behavior and SegmentationSyed Islam
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1Nitin Shukla
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.hashimbaba2004
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behaviorManish Parihar
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behaviorcheqala5626
 
Week 3 Consumer Market and consumer buying behavior(1).pptx
Week 3 Consumer Market and consumer buying behavior(1).pptxWeek 3 Consumer Market and consumer buying behavior(1).pptx
Week 3 Consumer Market and consumer buying behavior(1).pptxAwaisAhmed371742
 
06. consumer buyer behavior
06. consumer buyer behavior06. consumer buyer behavior
06. consumer buyer behaviorRegmi Milan
 
Chap04perspectives on-consumer-behavior-1225868575852466-9
Chap04perspectives on-consumer-behavior-1225868575852466-9Chap04perspectives on-consumer-behavior-1225868575852466-9
Chap04perspectives on-consumer-behavior-1225868575852466-9Ahmad Yamin
 
Environment and cb
Environment and cbEnvironment and cb
Environment and cbPunit Jain
 
MAJOR SALES : Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?MAJOR SALES : Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?Habib Abou Saleh
 

Similar to Kotler05 media (20)

Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
 
Consumer Behavior and Segmentation
Consumer Behavior and SegmentationConsumer Behavior and Segmentation
Consumer Behavior and Segmentation
 
kotler Chapter 6 (1).pptx
kotler Chapter 6 (1).pptxkotler Chapter 6 (1).pptx
kotler Chapter 6 (1).pptx
 
MARKETING-CH4
MARKETING-CH4MARKETING-CH4
MARKETING-CH4
 
Mkt304ch5and6
Mkt304ch5and6Mkt304ch5and6
Mkt304ch5and6
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.
 
Consumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhConsumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem Shaikh
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behavior
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
 
Week 3 Consumer Market and consumer buying behavior(1).pptx
Week 3 Consumer Market and consumer buying behavior(1).pptxWeek 3 Consumer Market and consumer buying behavior(1).pptx
Week 3 Consumer Market and consumer buying behavior(1).pptx
 
Cb
CbCb
Cb
 
Cb1
Cb1Cb1
Cb1
 
06. consumer buyer behavior
06. consumer buyer behavior06. consumer buyer behavior
06. consumer buyer behavior
 
Chap5
Chap5Chap5
Chap5
 
Chap04perspectives on-consumer-behavior-1225868575852466-9
Chap04perspectives on-consumer-behavior-1225868575852466-9Chap04perspectives on-consumer-behavior-1225868575852466-9
Chap04perspectives on-consumer-behavior-1225868575852466-9
 
5
55
5
 
Environment and cb
Environment and cbEnvironment and cb
Environment and cb
 
MAJOR SALES : Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?MAJOR SALES : Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?
 
L4 cons beh - 19-01-10
L4 cons beh - 19-01-10L4 cons beh - 19-01-10
L4 cons beh - 19-01-10
 

Recently uploaded

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 

Recently uploaded (20)

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 

Kotler05 media

Editor's Notes

  1. There are many products that fit several levels. Hotels, for instance, will satisfy basic physiological needs, but the best room at the Ritz Carlton may meet many higher levels.
  2. Did students include Internet ads, logos on clothing, ads in the subway, billboards, logos on drinks, in the classroom, TV or radio ads? This should prompt discussion of selective attention, distortion and retention. Was it that they are loyal to these brands? Did they break through the clutter? Were they bombarded by a particular brand message?
  3. Go to the site and ask students which type of decision this is best for. They should agree that the site is helpful for highly involved products. It is used in the information search to determine what attributes are important. It then helps them evaluate the alternatives as they can see how the brands compare.
  4. Computers are doing more for us at home. We already have TiVo-type products which scan databases and decide what to record. Other products include the Roomba and other home vacuum systems. New robots can conduct an orchestra (Sony) and assist the blind.