1. MicropaymentsMicropayments within mobile applications can be used to upgrade basic app to a premium version, purchase game items, digital content or even small gifts for friends. Mobile bill payments and micropayments for digital content consumption continue to grow in the future.2. Enhanced SecurityBetter security for mobile application platforms is expected. This is especially important when more users are conducting financial transactions and life streaming using their phones.3. Business App StoreWith all the mobile platforms targeting their app store towards average consumers, the introduction of a business app store is imminent.4. Location-Based TechnologyLocation-based technology or GPS technology received the most buzz in 2009 and we expect it will continue growing this year.5. Social Based ApplicationsSocial networking activities certainly do not end when you leave your computer. We are already seeing a great number of people tweeting and updating their Facebook status on-the-go, not to mention those who are posting videos and photos to services like Twitpic and 12seconds using their mobile phone.6. Augmented Reality (AR)Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality.7. High Entry Barriers for Fledgling DevelopersDevelopers that are new to the scene and without much support will face trouble getting user adoption. Not only that there are already tons of mobile applications out there, established developers have better advantages in terms of capability to introduce new features over a short time span as well as the resources to adapt and test their applications on new platforms.8. Mobile Application AdvertisingThe increasing number of mobile application users opens up another advertising channel for brands and businesses. This is definitely good news for developers.9. Importance of Marketing for ApplicationsThere are already hundreds of thousands of mobile applications out there. In order to stand a chance, developers or mobile application entrepreneurs need to know how to market applications developed by them.10. HTML 5 – Native Apps vs Web AppsHow will it affect the mobile applications space? Well, phones with a mobile browser that has HTML 5 rendering capabilities will be able to run web applications directly without any downloading and installation of apps. As for developers, there will no longer be a need to develop for different mobile platforms.
What started off as small talk last year is now being heard loud and clear in social media and technology circles. Mobile technologies are not only taking over your average joe’s life, they’re taking over the business industry too. Things started to heat up in 2009 with Brightkite. Now we’re watching the explosion of location-based mobile services, wireless mobile internet devices, and app stores and more spill over into businesses.The mobile business trends and products I’m going to tell you about are technologies that are popping up like popcorn and everyone’s hungry for them. Just look at how Facebook and Twitter have become standards on nearly every mobile platform. From smartphones to cars made by Ford, mobile technology is changing lives in ways that affect your business. They are becoming a must have tool and product for businesses to adopt in their day-to-day social media strategy. Here’s a look at the mobile business trends and products that you don’t want to be out of the loop about:Location-based Mobile ServicesAre you checking in? If you’re not, you’re doing a horrible disservice to your friends and the places you love to visit. How many times have you called someone while you’re out only to find out that you just missed one another? Location-based mobile services like Foursquare, Brightkite, Gowalla, and even Waze are helping businesses make connections. Take Foursquare for example. Foursquare is changing the world and reinventing how a customer loyalty program really works. Their services can help improve almost any business’ customer service ratings.So why would you want folks checking into your business on these services? You separate the newcomers from your those you love your services. If your business is smart you’re keeping track of these folks. They’re not just a regular of your business. According to Foursquare, they’re the mayor of your business! Would you turn down the chance to talk to the actual Mayor of your city if she came into your store? Didn’t think so. The same should apply to the mayor of your business on Foursquare. Just ask Intel, Bay Area Transit, Metro Newspaper, or Guidewire Group’s VP of Community Strategy & Engagement, Carla Thompson.Always Wireless InternetThe Verizon MiFi (amazon affiliate link) was my favorite device at CES this past January. It’s a wireless hotspot running on the fast Verizon Wireless network. The MiFi is the size of a credit card and connects up to 5 devices (my iPhone and iPod Touch never worked). I was on the internet everywhere:at my neighbor’s housein a hotelat a restaurant where wifi wasn’t freeWhat was I doing? Just about everything I can think of. I really pushed it to it’s limits with downloads, video streaming, and more. Yes, I know about the data caps Verizon has, but this is a great tool to have if you’re workshifting as Chris Brogran calls it. Mobile usage dominated 2009 and will continue to grow in leaps. The MiFi is only the beginning and Verizon is leading the push for excellent wireless coverage everywhere. Clear is another wireless internet provider expanding the limits of wireless internet.Application Stores & Marketplaces: There Are A Lot Of Apps For ThatYou cannot deny the convenience of applications stores on your mobile devices. That convenience is about to move past mobile devices and into mobile PCs. Application stores are quickly become an industry trend. We have:Intel’s AppUp Center for netbooksAcer’s app store for Windows, Android, and Chrome OS.I”m excited about these stores and look forward to digging into them in the future. I can see people quickly catching on to new apps and trends on the web if companies can keep their app stores up to date.Mobile Web OptimizationYou can blame streaming for the mobile broadband surge. If your site isn’t mobile web friendly version, then you need help. Your site needs to compatible with popular mobile devices. Here are the facts:Facebook’s mobile web usage tripled in 2009.The mobile internet market will be twice the size of the desktop internet in the near future.Have you read about the 34% spike of mobile web usage fueled by women, teens, and seniors alone?You’re wasting a great opportunity if you’re not on this train. There are plenty of free and easy ways to accomplish mobile web optimization. Take a look at SheGeeks.net on your iPhone or maybe Chris Brogan’s iPhone app for better examples.Stay Tuned!Today’s rapidly adapting offerings of smartphones are empowering these mobile movements by making GPS a near standard these days. Ford is doing the opposite as I noted earlier. App markets are patiently waiting for companies to finally “get it” and for developers to make a switch. But there’s still some issues to work out here. These tools are meeting the growing needs of everyone. It feels like we’re learning them, but really, they’re learning us. As we use them we find just how convenient they are to providing better serviceMobile Web Optimization
Simultaneously produced and consumed. This mean that the end-user is part of the production of content, and that the producer is also present during the transaction.Heterogeneous. This means that there is a (almost) unique instance of the service made for each end-user.Intangible. Although the service is intangible, they are often coupled to physical products.Perishable. The value of the service disappears after consumption by the end-user.
[김종갑] 美 실리콘벨리 Vc동향 및 모바일 기술동향
美 실리콘벨리 VC동향 및 모바일 기술동향<br />2010. 9. 30<br />김종갑<br />前 ETRI 미주기술확산센터장<br />
2<br />Silicon Valley is the undisputed epicenter of technology innovation<br />The Valley garners a third of all U.S. venture capital funding, according to the National Venture Capital Association (NVCA). 4000 IT companies with IT related revenue about $200B<br />
How Difficult to get First Funding from VC<br />Source: PricewaterhouseCoopers & NVCA<br />9<br />
Mobile Application Development Trends <br />10<br />
Emerging Mobile B2B<br />11<br />$20M Funding<br />$10.4M Funding<br />Intel AppUp Center<br />FB’s mobile web usage 3X in 2009.<br />34% spike of mobile web usage by women, teens, and seniors alone<br />
Unique Character in Mobile Business<br />12<br />