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Introduction to Outcome
                                                    Mapping


                                                                                  ITG, 1/06/2012
                                                         Bénédicte Fonteneau & Jan Van Ongevalle
Design Charles & Ray Eames - Hang it all © Vitra
Brief definition of Outcome Mapping

                  •A highly adaptable
                  planning, monitoring and
                  evaluation methodology
                  •Focused on changes in
                  behaviour of social actors
                  with whom the
                  project/programme works
                  •Oriented towards social &
                  organisational learning
OM Paradigm Shift



Outcome mapping establishes a vision of the human, social, and
  environmental betterment to which the program hopes to
  contribute and then focuses monitoring and evaluation on
  factors and actors within its sphere of influence.
The program’s contributions to development are planned and
  assessed based on its influence on the partners with whom it is
  working to effect change. At its essence, development is
  accomplished through changes in the behaviour of people;
  therefore, this is the central concept of outcome mapping.

                                               Sarah Earl (IDRC)



                    24-8-2012                                       3
OM Principles

Change is:
• Complex
    – Involve a confluence of actors and factors
    – relationships of cause and effect are unknown
• Continuous (not limited to the life of the intervention)
• Non-linear (unexpected results occur)
• Beyond the control of the development intervention (but subject
  to its influence)
• Two-way ( you also change)




                      24-8-2012                                     4
Brief History



• Developed by the International Developement & Research
  Centre (IDRC, Canada) in response to fundamental problems
  with existing approaches to reporting on development impacts
   – Proving cause/effect
   – Attribution of impact
   – Unexpected results
   – Sustainability of impact
• 2000: Publication of manual in English
• 2006: OM Learning Community




                    24-8-2012                                    5
The steps of outcome mapping
The principles of Outcome Mapping


 The essence of social change is a process in which
  diverse social actors do things differently than they had
  been doing them before.
 Outcomes understood as changes in social actors.
 A development intervention influences outcomes in the
  broad sense of the term: from inspiring and supporting
  and facilitating to persuading and pressuring and even
  forcing change.




                               ricardo.wilson-grau@inter.nl.net
Individual
                                                      Group
              SOCIAL
              ACTOR



Institution   Ricardo.Wilson-Grau@inter.nl.net
                                                 Organisation
Outcomes



            Behaviour
                                                     Relationships


                         CHANGE


Policies and practices                              Actions

                             Ricardo.Wilson-Grau@inter.nl.net
There is a limit to our influence
    Strategic
    partner




  Project/       Partners   final Beneficiaries
  programme




Sphere of       Sphere of   Sphere of interest
control         influence
There is a limit to our influence




                      Outcomes: Changes
                                                Impact:
  Inputs, activit
                      in behavior/prac-         Changes in
  ies, outputs        tices/relationships       state




Sphere of           Sphere of               Sphere of interest
control             influence
Outputs

• What the organisation generates directly
  through its activities on the short-term – the
  processes, goods and services that it
  produces.
• For example: Workshops, training
  manuals, research and assessment
  reports, guidelines and action
  plans, strategies, and technical assistance
  packages, amongst others.
• The organisation controls activities and
  outputs.
Outcomes

Observable changes in social actors –
 individuals, groups, organisations, institutions –
 that potentially contribute to the long-
 term, sustainable improvement in people’s
 lives or the state of the environment envisioned
 in the vision of the organisation.

The organisation influences outcomes.
Impact

Long-term, sustainable changes in the conditions
  of people and the state of the environment that
  structurally reduce poverty, improve human
  well-being and protect and conserve natural
  resources.

The organisation contributes indirectly to impact.
Improved
                                                                 crop
                                                                 production
                     Participating                               and nutrition
                     farmers learn how to                                 Reduced
                     use drip irrigation                                  numbers of
                     equipment                 Farmers share
   Farmers                                                                new wells
                                               new skills with
   participate
                                               peers
   in field trials
                       Extension workers
Participatory          visit demonstration         Farmers adopting
research on            farms                       drip irrigation
demonstration                                      methods
farms                    Training of                                             Greater quantities
to develop               extension                                               of groundwater
approaches               workers                                                 available
to drip irrigation
                                             Extension workers
                       Publication of        promoting drip
                       performance of        irrigation
                       different set-
                       ups
Focus of Outcome Mapping




Inputs      Activities   Outputs         Outcomes     Impacts
            control
                             influence              Interest



                         Outcome Mapping
Contributing to impact, rather than
attributing impact




   CONTRIBUTION              ATTRIBUTION
Contributing to impact?




                                                              IMPACT



INPUTS, ACTI
 VITIES AND
  OUTPUTS


                           ricardo.wilson-grau@inter.nl.net
The contribution of outcomes




                               ricardo.wilson-grau@inter.nl.net
You bridge the chasm between what you control
 and the end result to which you aim to contribute
 with outcomes that you have influenced



                                                                  IMPACT




INPUTS, ACTI
 VITIES AND
  OUTPUTS


                               ricardo.wilson-grau@inter.nl.net
Boundary partners

Those individuals, groups, and   Facilitation questions
organizations with whom the
project                          ✓ In which
                                   individuals, groups, or
✓ interacts directly to effect     organizations is your
                                   program trying to encourage
  change                           change as a contribution to
✓ anticipates opportunities        the vision?
  for influence
                                 ✓ With whom will you work
✓ engages in mutual               directly?
  learning
                                 A program has normally not more
                                 than 4 or 5 types ofboundary
                                 partners
Progress Markers – Three levels of change

                                Love to see
                                  (Deep transformation)




                         Like to see
                         (Active engagement)




                 Expect to see
                  (Early positive responses)
Writing progress markers

• If this BP were just beginning to move in the direction of
  contributing to the vision as stated in the outcome
  challenge, what could we expect to see in terms of changed
  behaviours? (these are your expect to see progress markers)

• As the BP becomes more committed and knowledgeable and
  better able to contribute to the vision, what behaviours would
  we like to see emerge? (these are your like to see progress
  markers)

• Once contributing maximally to the vision, what would you love
  to see the boundary partner doing? (these are your love to see
  progress markers)



                     24-8-2012                                     24
Progress markers




             24-8-2012   25
X

    24-8-2012   26
24-8-2012   Thanks to Simon Hearn
                               27
The Monitoring Balancing Act
The steps of outcome mapping
Outcome Journal
          Name of the boundary partner
Work dating from/to:
Name(s) of the person(s) who compiled the journal:
Outcome Challenge:.
Progress Markers                             Remarkable facts, what   Follow up / corrective
                                             happened                 measures




Unanticipated changes :
Which support strategies where helpful or require further follow-up or action during the next
term?
Contributing or limiting factors and actors towards achievement of progress markers: :
Summary of lessons learned/recommendations :
24-8-2012   31
Advantages OM


1. OM opens the black box of the outcome level, which
   is an important step towards sustained impact
2. OM helps to plan, follow-up and evaluate the
   effects/impact of capacity development (CD). CD is
   an essential component of development
   cooperation
3. The OM design helps to bring in an actor-centered /
   socialised intervention logic. This helps to trace
   impact via the actors involved.
4. Helps (even forces) programme staff to develop a
   sharper eye for the effects of what they do.
Potential limitations of OM

1. Limited focus at the level of the final beneficiaries /
   might need complementary approaches
2. Requires rigorous and periodic monitoring and
   formative evaluation (often a challenge for staff who
   prefer ‘to do’ instead of reflecting on what they do)
3. Management support and participation of those who
   do the influencing is crucial
4. Analysis and aggregation of qualitative data
Outcome Mapping Learning Community




           24-8-2012                 34

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Outcome mapping dph day 2012

  • 1. Introduction to Outcome Mapping ITG, 1/06/2012 Bénédicte Fonteneau & Jan Van Ongevalle Design Charles & Ray Eames - Hang it all © Vitra
  • 2. Brief definition of Outcome Mapping •A highly adaptable planning, monitoring and evaluation methodology •Focused on changes in behaviour of social actors with whom the project/programme works •Oriented towards social & organisational learning
  • 3. OM Paradigm Shift Outcome mapping establishes a vision of the human, social, and environmental betterment to which the program hopes to contribute and then focuses monitoring and evaluation on factors and actors within its sphere of influence. The program’s contributions to development are planned and assessed based on its influence on the partners with whom it is working to effect change. At its essence, development is accomplished through changes in the behaviour of people; therefore, this is the central concept of outcome mapping. Sarah Earl (IDRC) 24-8-2012 3
  • 4. OM Principles Change is: • Complex – Involve a confluence of actors and factors – relationships of cause and effect are unknown • Continuous (not limited to the life of the intervention) • Non-linear (unexpected results occur) • Beyond the control of the development intervention (but subject to its influence) • Two-way ( you also change) 24-8-2012 4
  • 5. Brief History • Developed by the International Developement & Research Centre (IDRC, Canada) in response to fundamental problems with existing approaches to reporting on development impacts – Proving cause/effect – Attribution of impact – Unexpected results – Sustainability of impact • 2000: Publication of manual in English • 2006: OM Learning Community 24-8-2012 5
  • 6. The steps of outcome mapping
  • 7. The principles of Outcome Mapping  The essence of social change is a process in which diverse social actors do things differently than they had been doing them before.  Outcomes understood as changes in social actors.  A development intervention influences outcomes in the broad sense of the term: from inspiring and supporting and facilitating to persuading and pressuring and even forcing change. ricardo.wilson-grau@inter.nl.net
  • 8. Individual Group SOCIAL ACTOR Institution Ricardo.Wilson-Grau@inter.nl.net Organisation
  • 9. Outcomes Behaviour Relationships CHANGE Policies and practices Actions Ricardo.Wilson-Grau@inter.nl.net
  • 10. There is a limit to our influence Strategic partner Project/ Partners final Beneficiaries programme Sphere of Sphere of Sphere of interest control influence
  • 11.
  • 12. There is a limit to our influence Outcomes: Changes Impact: Inputs, activit in behavior/prac- Changes in ies, outputs tices/relationships state Sphere of Sphere of Sphere of interest control influence
  • 13. Outputs • What the organisation generates directly through its activities on the short-term – the processes, goods and services that it produces. • For example: Workshops, training manuals, research and assessment reports, guidelines and action plans, strategies, and technical assistance packages, amongst others. • The organisation controls activities and outputs.
  • 14. Outcomes Observable changes in social actors – individuals, groups, organisations, institutions – that potentially contribute to the long- term, sustainable improvement in people’s lives or the state of the environment envisioned in the vision of the organisation. The organisation influences outcomes.
  • 15. Impact Long-term, sustainable changes in the conditions of people and the state of the environment that structurally reduce poverty, improve human well-being and protect and conserve natural resources. The organisation contributes indirectly to impact.
  • 16. Improved crop production Participating and nutrition farmers learn how to Reduced use drip irrigation numbers of equipment Farmers share Farmers new wells new skills with participate peers in field trials Extension workers Participatory visit demonstration Farmers adopting research on farms drip irrigation demonstration methods farms Training of Greater quantities to develop extension of groundwater approaches workers available to drip irrigation Extension workers Publication of promoting drip performance of irrigation different set- ups
  • 17. Focus of Outcome Mapping Inputs Activities Outputs Outcomes Impacts control influence Interest Outcome Mapping
  • 18. Contributing to impact, rather than attributing impact CONTRIBUTION ATTRIBUTION
  • 19. Contributing to impact? IMPACT INPUTS, ACTI VITIES AND OUTPUTS ricardo.wilson-grau@inter.nl.net
  • 20. The contribution of outcomes ricardo.wilson-grau@inter.nl.net
  • 21. You bridge the chasm between what you control and the end result to which you aim to contribute with outcomes that you have influenced IMPACT INPUTS, ACTI VITIES AND OUTPUTS ricardo.wilson-grau@inter.nl.net
  • 22. Boundary partners Those individuals, groups, and Facilitation questions organizations with whom the project ✓ In which individuals, groups, or ✓ interacts directly to effect organizations is your program trying to encourage change change as a contribution to ✓ anticipates opportunities the vision? for influence ✓ With whom will you work ✓ engages in mutual directly? learning A program has normally not more than 4 or 5 types ofboundary partners
  • 23. Progress Markers – Three levels of change Love to see (Deep transformation) Like to see (Active engagement) Expect to see (Early positive responses)
  • 24. Writing progress markers • If this BP were just beginning to move in the direction of contributing to the vision as stated in the outcome challenge, what could we expect to see in terms of changed behaviours? (these are your expect to see progress markers) • As the BP becomes more committed and knowledgeable and better able to contribute to the vision, what behaviours would we like to see emerge? (these are your like to see progress markers) • Once contributing maximally to the vision, what would you love to see the boundary partner doing? (these are your love to see progress markers) 24-8-2012 24
  • 25. Progress markers 24-8-2012 25
  • 26. X 24-8-2012 26
  • 27. 24-8-2012 Thanks to Simon Hearn 27
  • 29. The steps of outcome mapping
  • 30. Outcome Journal Name of the boundary partner Work dating from/to: Name(s) of the person(s) who compiled the journal: Outcome Challenge:. Progress Markers Remarkable facts, what Follow up / corrective happened measures Unanticipated changes : Which support strategies where helpful or require further follow-up or action during the next term? Contributing or limiting factors and actors towards achievement of progress markers: : Summary of lessons learned/recommendations :
  • 31. 24-8-2012 31
  • 32. Advantages OM 1. OM opens the black box of the outcome level, which is an important step towards sustained impact 2. OM helps to plan, follow-up and evaluate the effects/impact of capacity development (CD). CD is an essential component of development cooperation 3. The OM design helps to bring in an actor-centered / socialised intervention logic. This helps to trace impact via the actors involved. 4. Helps (even forces) programme staff to develop a sharper eye for the effects of what they do.
  • 33. Potential limitations of OM 1. Limited focus at the level of the final beneficiaries / might need complementary approaches 2. Requires rigorous and periodic monitoring and formative evaluation (often a challenge for staff who prefer ‘to do’ instead of reflecting on what they do) 3. Management support and participation of those who do the influencing is crucial 4. Analysis and aggregation of qualitative data
  • 34. Outcome Mapping Learning Community 24-8-2012 34

Editor's Notes

  1. Example...
  2. - Sustained impact meaningthat the local service providers can continue to provide services even after the lifespan of the programme. Limitingyour focus on impact at the level of the finalbeneficiarymightresult in overlooking the necessarychange in the local service providers and other important actorsthatwillgaranteesustainedimproved service delivery. Italsohelps a programme to avoidthatit starts providing services themselves, deliveringverygoodresultsduring the programmebutwith the high risk of services falling back to previouslevelsfrombefore the programmewhen the programme has ended.