The document outlines a marketing plan for Canadian Oak, a company that produces oak barrels from 100% Canadian materials for Niagara region wineries. It identifies the target market as larger wineries able to test new products. The plan's objectives are to sell most barrels to exposed wineries and gain new clients. Tactics include direct mail, meet and greets, sales meetings, and a PR event to showcase Canadian Oak's benefits and quality wines. The goal is for Canadian Oak to be on every winery purchase order form.