3. Fairy tale | Opening
Fairy tale Once upon a time, two guys, studying in a petite valley near Hannover
(GER), were looking for a new “hobby” beside their courses – it is
Concept important to mention that there is definitely enough spare time to waste
during bachelor studies in this petite valley - So those two guys were
Philosophy thinking about how to waste their spare time the most efficient way.
At that time the only thinkable way was to found a creative bubble to
Projects catalyze the motivation for gaining first business experiences and to fight
for the execution of own ideas…
…this bubble was named SWAZY
SWAZY|Concepts & Events|Mirko Schäfer|Christian Müller 3
4. Concept | The guiding idea
Fairy tale SWANK & CRAZY
In the German version, we would explain the meaning of those
words right here - not that necessary yet, I hope
Concept
• High quality in concept &event • creative, extraordinary event
design ideas
Philosophy • Corporate Identity
• Corporate Design • unusual event locations
• Professional
strategy & conception • no “run-of-the-mill” concepts
Projects
execution & feedback
„smart casual“ „crazy creative“
SWAZY|Concepts & Events|Mirko Schäfer|Christian Müller 4
5. Concept | The initial situation
Minor Success
Fairy tale efficiency of through
“one-man- gathered
Integrated references |
projects” bubble to experiences
collect
different
Concept projects
Philosophy
Project 1
Projects
Creative bubble
Project 2 -
SWAZY - Project pool
Project 3
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7. Philosophy
Fairy tale
Concept
„SWAZY is a student concept & event agency, founded on the basic
Philosophy values of “SWANK & CRAZY”, with the target to create and execute
unusual and interesting event projects, including payment”
Projects
Source: Bad English translation from corporate philosophy
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9. Projects
Fairy tale
Charity Run ESHIP-Lounge Snow Event
Concept
• Support | Consulting of • Creation of a networking • Conception of an
Philosophy the project team event for students and unusual event for the
• Advertising concept entrepreneurs “red bull” target group in
• Staging of award • Project management Braunschweig
ceremony from invention to • Conception of an indoor
execution freestyle skiing contest
Projects
First project to gather First project acquired The first big fish after
experience and contacts from first contacts doing friends a favor
Prove student knowledge in
Building up a reputation Demonstrate full service
front of decision makers
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10. Projects
Fairy tale
“Studentenbude” Casino Ball
Concept
• Creative concept for • Creation of a university
Philosophy promotion campaign in party combined with
student canteens casino und prom flair
• Execution, organization • Advertising concept
and coordination of a forcing the word-of-
promotion tour mouth recommendation
Projects
Big project acquired by The zenith of an
regional reputation ambitious student project
Satisfying high requirements Fulfill the need of the most
and fighting for ideas demanding clients - friends
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11. Fairy tale | Closing
Fairy tale And the moral of it is…
…the foundation of a student creative agency gives you the opportunity
Concept
to get first business insights and a high status of self-fulfillment.
It also gives you responsibility and pressure regarding the results of your
Philosophy
work for a client.
Projects
But the most important thing is the insight that every great idea needs a
lot of power and courage to establish and to execute.
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12. “Good ideas are not adopted automatically. They must be
driven into practice with courageous patience.”
