Let shoppers know about the availability of the product and the actual cost of the product including shipping charges if any right on the product page itself.

1. E C O M M E R C E
PRICE
AND AVAILABILITY
P o i n t e r s o n h o w t o d i s p l a y p r i c e a n d a v a i l a b i l i t y
i n f o r m a t i o n o n a p roduct page
eCommerc e U X D e s i g n a M i n e W h a t i n i t i a t i v e

2. 1
Product Availability
Nothing is more frustrating than trying to add a product to your cart and then realising it isn’t
available. Let shoppers know about the availability of your merchandise with a simple statement
such as ‘In stock and ready to ship’ or ‘out of Stock’.
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3. Inadequacy will compel your visitors to take action. So, if your stock level is running low specify it on
your product page like ‘Only 3 items remaining’ as it will create a sense of urgency.
Average order value increased by 26%. Read on to find out more on
how we helped.
LEARN MORE
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4. 2
Clear Pricing
A good product page should tell the
shoppers exactly how much the product will
cost them. Make your product price stand
out by using larger font sizes, bold formatting
and a different color. Be clear and upfront
about the price, don’t hide any shipping
charges from the product pages.
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5. 3
Highlight discount if
any
When a product is on discount, strike-out
the regular price and display the discounted
price more prominently. Calculate the
percentage savings between the regular price
and the discounted price and say something
like ‘Discount: xx%’ or ‘You save: xx%’ in the
product page as it will build interest toward
that product and persuade the users to buy.
Also highlight the percentage of savings.
See how a large fashion retailer used MineWhat to reduce exit rates
on their Out of stock pages by 2%.
LEARN MORE
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6. POWERED BY
Product Analytics for eCommerce
The #1 eCommerce intelligence platform for your sales and marketing
teams.
Quickly spot what works and what doesn’t on your store. Drive more conversions.
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