1. 13.6
TOP 10 BRANDS 12.5 -27% 4
-9% 2
BANK OF
CHINA
14.4 17.3
-6% SINOPEC 24.0 0% 1
9%
TENCENT
CHINA CHINA
LIFE CONSTRUCTION
BANK AGRICULTURAL 20.2
BANK OF 60%
BAIDU
5
CHINA MAOTAI
ICBC 13.0
22.7 CHINA 42% 4
40% 2
1
40.4 MOBILE
-8%
BRAND VALUE US $B
% CHANGE
FROM 2010
-4% 2 RANK CHANGE
50.6
-6%
NEWCOMERS
2013 BRAND VALUE
EER $601m
BIN B
HAR 39
RANKING IN
2013 TOP 50
YOUN
GOR
COM BANK O
MUN F 2013 BRAND VALUE
ICAT SEM
IR $446m
IONS
2013 BRAND VALUE
$4,958m 2013 BRAND VALUE
RANKING IN
2013 TOP 50 45
RANKING IN
2013 TOP 50 15 $286m
RANKING IN
2013 TOP 50 49
TOP 10 RISERS FASTEST GROWING
CHINA CONSTRUCTION
CATEGORY
BANK $23,993m
9%
TSINGTAO $1,228m
10%
YILI $2,722m
13%
23%
HAINAN AIRLINES $524m TECHNOLOGY 35%
SHUANGHUI $1,670m
30%
BRIGHT $713m
34%
BAIDU $22,740m
40%
MAOTAI $12,957m
42%
SEPTWOLVES $651m
44%
TENCENT $20,220m
60%
BRAND VALUE GROWTH
TOP 10 BRANDS BY % OVERSEAS REVENUE
HAINAN
CHINA AIRLINES
SOUTHERN AIRLINE 15%
AIRLINES BANK OF
AIRLINE 18% CHINA
GREE FINANCIAL
HOME INSTITUTIONS 18%
APPLIANCES 19%
MIDEA
HOME YOUNGOR
APPLIANCES 28% APPAREL 23%
PETROCHINA
OIL & GAS 29%
CHINA
EASTERN
AIRLINE 31% AIR CHINA
AIRLINE 33%
LENOVO
TECHNOLOGY 58%
*Overseas revenue refers to revenue created outside of Mainland China.
INDEXED BRAND CONTRIBUTION *
Average for Top 50 in 2011 = 100
CHINA TOP 50 OWNED
2013 BY PRIVATE COMPANIES
2012 123
2011
100
113 2012
119
2011
2013 105
2013 107
118 CHINA TOP 50 2012
103
CHINA TOP 50 2011
OWNED BY SOEs 93
*The Brand Contribution scores are indexed to the average Brand Contribution of the China Top 50 in 2011
STRONG CHINESE BRANDS OUTPERFORM
THEIR STOCK MARKET PEERS
BrandZ™ portfolio vs. MSCI China (Jul 2010 - Sep 2012)
50 % BRANDZ™ CHINA TOP 10 BY BRAND STRENGTH 29.2%
40 %
30 %
BRANDZ™ CHINA TOP 50 PORTFOLIO 5.8%
20 %
10 %
0%
-10 %
MSCI CHINA -5.6%
-20 %
JUL 10 SEPT 10 NOV 10 JAN 11 MAR 11 MAY 11 JUL 11 SEP 11 NOV 11 JAN 12 MAR 12 MAY 12 JUL 12
Source: Bloomberg; BrandZ™; Millward Brown Optimor Analysis
Methodology & valuation by
To download the full report visit
www.millwardbrown.com/ChinaTop50
