2. Background
Martin Garrix is only 17 years old. This is his first
number 1 single. It was released on 17th June
2013 but has only been number one for 2 weeks
(since November).
3. Writing
The first scene is the artist name on an almost black background,
although if you look closely you can see the image begin to form.
The artist name may appear as ge isn’t that big and is a fairly
new artist but obviously makes excellent music, due to this the
name may appear to build more recognition for him.
4. Fire
After the text appears, it is a video of a little fire starting, fire often
represents danger which is probably why it has been done. It also
links with the rest of the video. The character in it do come across as
quite dangerous therefore the fire may represent them and therefore
a target audience as being dangerous. The fire is moving quite slowly
and has been deliberately set, we know this as there are matches on
it.
5. Shot Types
Many different shots are used in the video. Long
shots often show the scene e.g., dancefloor or
show an action, e.g., somebody dancing.
Close ups are used to show faces and possible
iconography.
6. Setting/Representation of youth
The video is set in a nightclub, we see a lot of young people dancing around,
drinking and showing sexual behaviour. These are all representations of youth
these days, the video sticks to these stereotypical representations. The way
the people are dressed also gives a clue and represents the target audience,
tattoos may be a common thing for the people aimed at, the way make up is
done, clothes etc, all aiming the video to a certain audience
7. Enigma Codes/Iconography
In the beginning of the video somebody is shown walking with an old
fashioned clock, he then holds it up and everything goes silent. This clock
appear to mean something to the audience, but we’re not quite sure what,
therefore creating mystery, making the clock an enigma code.
There is lots of Animal images, whether its patterns, masks, clothes… animal
icons are shown a lot, mostly wild animals. Due to this being a reoccurring
theme, we think of the animals of an iconography but we’re not sure what it
is trying to represent, whether its just done due to the name of the song or it
is trying to say youth and target audience are wild and representing them as
having animalistic behavior, other things throughout the video support this
idea.
8. Further Representation of Youth
Throughout the video the characters in animal masks continue to cause mischief.
There are many possible reasons they’re wearing the masks; maybe its because they
want there identity to be hidden whilst they act out in a rebellious way, they may be
trying to make a statement and be remembered for it, they may be rebelling against
the ideas of youth in the way they are represented. It appears that the character get a
kind of buzz from this behavior as they are shown dancing around and almost
celebrating after they smash a car up and set it on fire. The car on fire relates back to
the beginning image of the fire, showing the representation of danger was correct.
The person who is represented as the ‘ring leader’ almost takes his mask off at the
end of the video, revealing his real identity. Possibly revealing he isn’t some evil
mastermind, he’s just a normal person trying to make a statement.
9. Music/Video Effects
A lot of the time the video fits with the music.
When the music is speeding up, cuts between
images often do in time with it. This is
something I could use in my music video.
