Monetization Of Mobile Applications - Michael Martin - SMX Advanced3. Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising 4. “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K 5. “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales 6. In 2008 most smartphone users spent up to $100 on applications 7. 17% spent at least $100 on mobile applications in 2008 according to ABI Research2 Copyright © 2009 Internet Marketing Inc. All Rights Reserved. 9. The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run 10. Average paid mobile application makes $.70 per user ($.99 selling price) 11. Average free mobile application has 80 sessions for every 1 paid apps session 12. A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00 13. To justify going Free you need to effectively promote and generate buzz to increase the user and session use for the typical CPM rate – INTERNET MARKETING3 Copyright © 2009 Internet Marketing Inc. All Rights Reserved. 15. By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone 16. Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei 17. Android service providers will include T-Mobile, AT&T, Verizon, Rogers, & VodophoneApple experienced something like this before 4 Copyright © 2009 Internet Marketing Inc. All Rights Reserved. 20. Mobile Display – HVGA – 320 x 480 resolution 22. Great Mobile plugin for Wordpress sites is WP-Touch 24. App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets