Monetization Of Mobile Applications - Michael Martin - SMX Advanced

Presented by Michael Martin of
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Monetization of Mobile Applications

Previous Means of Mobile Application Monetization
2008 mobile app monetization had a near complete focus on the iPhone AppStore
Trism - A $5 BeJeweled game made $250K in 2 months at a cost of $500 to produce
Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
“Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
“I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales
In 2008 most smartphone users spent up to $100 on applications
17% spent at least $100 on mobile applications in 2008 according to ABI Research
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Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

Current Mobile Application Trends from
Pinch Media provided the latest report on Mobile Application use in a report called AppStore Secrets.
Sport Apps are best at retaining users over the short term while game apps are best over the long term
The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run
Average paid mobile application makes $.70 per user ($.99 selling price)
Average free mobile application has 80 sessions for every 1 paid apps session
A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00
To justify going Free you need to effectively promote and generate buzz to increase the user and session use for the typical CPM rate – INTERNET MARKETING
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The Way Going Forward
2009 will see the rise of Google Android.
Android is an Open Comprehensive Linux environment for mobile devices with NO license fees
By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone
Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei
Android service providers will include T-Mobile, AT&T, Verizon, Rogers, & Vodophone
Apple experienced something like this before
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How to Capitalize on Mobile Application Growth
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The key takeaways for an Internet Marketer to maximize on the exponential growth of mobile phones and the application demands of 2009 onward.
Best Target to Advertise – GPS Location based mobile social media – next/current evolution of Social Media
How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords
Mobile Display – HVGA – 320 x 480 resolution
Mobile Site Presentation – User Agent detection rather than a separate TLD such as .mobi
Great Mobile plugin for Wordpress sites is WP-Touch
Branding - Mobile phone widgets to your company’s RSS feeds/articles
App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets
Search Engine Marketing - Retains importance in producing online buzz and visibility for mobile apps as well mobile searching for your product/service

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Thank You
Michael Martin SEO Director of Project Management at
Twitter: GoogleAndBlog
Android Blog: http://www.GoogleAndBlog.com/

Monetization Of Mobile Applications - Michael Martin - SMX Advanced

by Michael Martin on Nov 17, 2009

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Monetization Of Mobile Applications - Michael Martin - SMX Advanced — Presentation Transcript