Monetization Of Mobile Applications - Michael Martin - SMX Advanced

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Monetization Of Mobile Applications at SMX Advanced in Seattle by Michael Martin of Internet Marketing Inc.

Monetization Of Mobile Applications at SMX Advanced in Seattle by Michael Martin of Internet Marketing Inc.

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  • 1. Presented by Michael Martin of
    1
    Monetization of Mobile Applications
  • 2. Previous Means of Mobile Application Monetization
    2008 mobile app monetization had a near complete focus on the iPhone AppStore
    • Trism - A $5 BeJeweled game made $250K in 2 months at a cost of $500 to produce
    • 3. Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
    • 4. “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
    • 5. “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales
    • 6. In 2008 most smartphone users spent up to $100 on applications
    • 7. 17% spent at least $100 on mobile applications in 2008 according to ABI Research
    2
    Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
  • 8. Current Mobile Application Trends from
    Pinch Media provided the latest report on Mobile Application use in a report called AppStore Secrets.
    • Sport Apps are best at retaining users over the short term while game apps are best over the long term
    • 9. The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run
    • 10. Average paid mobile application makes $.70 per user ($.99 selling price)
    • 11. Average free mobile application has 80 sessions for every 1 paid apps session
    • 12. A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00
    • 13. To justify going Free you need to effectively promote and generate buzz to increase the user and session use for the typical CPM rate – INTERNET MARKETING
    3
    Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
  • 14. The Way Going Forward
    2009 will see the rise of Google Android.
    • Android is an Open Comprehensive Linux environment for mobile devices with NO license fees
    • 15. By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone
    • 16. Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei
    • 17. Android service providers will include T-Mobile, AT&T, Verizon, Rogers, & Vodophone
    Apple experienced something like this before
    4
    Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
  • 18. How to Capitalize on Mobile Application Growth
    Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
    5
    The key takeaways for an Internet Marketer to maximize on the exponential growth of mobile phones and the application demands of 2009 onward.
    • Best Target to Advertise – GPS Location based mobile social media – next/current evolution of Social Media
    • 19. How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords
    • 20. Mobile Display – HVGA – 320 x 480 resolution
    • 21. Mobile Site Presentation – User Agent detection rather than a separate TLD such as .mobi
    • 22. Great Mobile plugin for Wordpress sites is WP-Touch
    • 23. Branding - Mobile phone widgets to your company’s RSS feeds/articles
    • 24. App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets
    • 25. Search Engine Marketing - Retains importance in producing online buzz and visibility for mobile apps as well mobile searching for your product/service
  • 6
    Thank You
    Michael Martin SEO Director of Project Management at
    Twitter: GoogleAndBlog
    Android Blog: http://www.GoogleAndBlog.com/
    Copyright © 2009 Internet Marketing Inc. All Rights Reserved.