Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010


Published on

Android Affiliate Mobile Marketing presentation by Michael Martin at Affiliate Summit East 2010 in New York City

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010

  1. 1. Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin
  2. 2. Topics <ul><li>Mobile’s Importance to Affiliates </li></ul><ul><li>Android’s Importance to Mobile & Search </li></ul><ul><li>Mobile Search Importance to Affiliates </li></ul><ul><li>Mobile SEO </li></ul><ul><li>Mobile User Behavior </li></ul><ul><li>Mobile Advertising Options </li></ul><ul><li>Other Affiliate Opportunities in Mobile </li></ul>
  3. 3. Why Mobile is Important to Affiliates <ul><li>1st personal mass media of the 6 before it </li></ul><ul><li>(print, recordings, cinema, radio, TV, Internet) </li></ul><ul><li>Permanently carried & always on </li></ul><ul><li>Built-in payment mechanism </li></ul><ul><li>Provides real one-to-one marketing </li></ul><ul><li>Most accurate audience measurement </li></ul><ul><li>Allows augmented reality to be used in media </li></ul><ul><li>Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley </li></ul>
  4. 5. Why is Android Important to Mobile & Affiliates? <ul><li>Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson </li></ul><ul><li>Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web </li></ul><ul><li>Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market </li></ul>
  5. 6. Why Does Google care about the Mobile Web & Search?
  6. 8. Why Should Affiliates Care About Mobile Search?
  7. 9. How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v=&quot;; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
  8. 10. What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight
  9. 11. What is Mobile User Purchasing Behavior? <ul><li>Mobile users are more about finding than searching </li></ul><ul><li>Mobile users purchase based on location & impulse </li></ul><ul><li>Smartphone use is led by Males 24-35 making over $100K </li></ul><ul><li>Same demographic leads in mobile shopping & coupon use </li></ul>
  10. 12. Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  11. 13. How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
  12. 14. Other Mobile Affiliate Opportunities <ul><li>Apps </li></ul><ul><li>App Directories </li></ul><ul><li>Augmented Reality Advertising & use for Real Estate </li></ul><ul><li>Click to Call – Pay per Call </li></ul><ul><li>Location Based Ads </li></ul><ul><li>Mobile Payment Services </li></ul><ul><li>Mobile Casino Games </li></ul><ul><li>Mobile Video </li></ul><ul><li>Mobile Web Directories </li></ul><ul><li>Near Field Communication (NFC) Services </li></ul><ul><li>Online to Offline Affiliate Marketing with Mobile Coupons </li></ul>
  13. 15. Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: