This explores what different target groups for OptiFer® think is important and what we can do about it.

1. What do different groups need for OptiFer®?
End customer/User
Good price
Ease of use
No side-effects
Efficacy
Safety
A reasonable price gives access to large markets
Ease of use: Recommended dosage for OptiFer® tablets is one per day,
which gives the highest rate of compliance
A thorough ethical policy, non-syntethic, safe, natural raw material
that utilizes a potentially environmentally hazardous waste -bovine
blood from the food industry
Vast experience with good results during many years in Scandinavia
Information to answer questions about the product and the therapy
May be used by chronics in long-term therapy with no bad effects
Documents:
Product Flyers
www.ferrocare.se www.heme.iron.com
Ask-the-Doctor and User-Experience Forum sections planned for the product website.

2. What do different groups need for OptiFer®?
Retailer/Distributor
A reasonable price gives access to large markets
A reliable service and a stable price
High quality of products, marketing material and documentation
Arguments for his market
Product development
There is no limit for orders and OptiFer® has all documentation and permissions needed
There is also a large amount of medical and nutrition-related information
available in understandable form as well as medical information on a higher level.
Clinical study material is also available.
Documents:
Certificates of Health/Free Sales Certificate by Local Health Authority
Certificates of Origin, Sweden by Chamber of Commerce
Product Master Files
Company and Product flyers
Product graphic images, film and text, PPTs, SlideShares
Texts on iron depletion and heme iron
Scientific sources on heme iron, specific clinical material
www.ferrocare.se www.hemeiron.com
eBook HEME IRON

3. What do different groups need for OptiFer®?
Medical community
Product, formulation and raw material facts
Facts about iron and iron deficiency
Answers to medical questions
Clinical experience and tangible knowledge about
safety and efficacy as well as potential risks, if any
Documents:
Clinical study material, Product Master Files
Published medical texts and product information for health professionals
www.ferrocare.se www.hemeiron.com
eBook HEME IRON