345 tweets generated 381,956 impressions, reaching an audience of 42,687 followers within the past 24 hours. The top accounts by impressions were iamepiscopalian and meredithgould, while the top accounts by number of tweets were chsocm and meredithgould. The transcript discussed using social media effectively at the local church level and when an outside consultant may be needed.

1. Tuesday, July 26, 2011
Note Data and transcript from HashTracking.com.
#CHSOCM HashTracking.com Report
345 tweets generated 381,956 impressions, reaching an audience of 42,687 followers
within the past 24 hours. Calculated from up to about 1000 tweets | Generated Wed Jul 27
2011 00:50:21 GMT-0400 (Eastern Daylight Time)
Top 10 by number of impressions Top 10 by number of tweets
 iamepiscopalian: 122,429  chsocm: 43
 meredithgould: 116,928  meredithgould: 32
 denise205: 25,622  rev_david: 25
 rampracer: 21,540  fsantoni: 24
 mwecker: 17,056  iamepiscopalian: 23
 rev_david: 15,500  denise205: 23
 catholicmeme: 8,450  trinitylimerock: 22
 chsocm: 6,364  revweb: 17
 expatminister: 6,186  theologybird: 14
 danielswall: 4,136  mwecker: 13
1

2. Transcript
Transcript has been edited by chat moderator,
Meredith Gould (@meredithgould).
chsocm Good evening & welcome to (church & social media). Everyone ready for
this week's fun?
As always, we begin with prayer & then some quick housekeeping. First, let
us pray
catholicsme @chsocm yes, i won't be able to stay too long but definitely happy to be
here ) - Hugh
chsocm Almighty & everlasting God, we ask that our time together as people of
faith be holy, creative & guided by your Holy Spirit. Amen
RevWeb Amen
edrescherphd Just stopping by briefly, then back to work on @Click2SaveBook. What
Qs/issues should @prkanderson & I be addressing?
Denise205 Amen.
chsocm Join when you can and depart when you need to! Remember, you'll be able
to review the live stream & a transcript will be available
We also start with brief self-introductions.
<--moderating this chat. Sociologist, author, keen on using social media to
build faith and community.
Denise205 Work with web content for a Catholic publisherand glad to be back for
another chat
iamepiscopalian <-- the Episcopal Church
catholicsme i'm with vmr communications and the association of catholics exploring
social media
rev_david David Hansen, Lutheran pastor in rural Texas. Juggling a toddler once again
this evening.
sinden I'm the director of music @stpaulsrva (Richmond, Va.)
CharlotteElia <---- Candidate for ministry, student in liturgical studies
2

3. chsocm Great to see folks returning & some new people joining us.
rev_david @MeredithGould Wait ... You think it's just a metaphor? )
chsocm If you're new to tweetchatting on Twitter, you might want to use TweetChat,
the platform, which adds the hashtag automagically
claytonfaulkner director of worship/technology@ elca Lutheran church in Houston.
catholicsme @fsantoni curious to know more about @techreligious
Denise205 @BarbaraKB Twitter is better for conversation. I'm over in one on right
now, in fact!
chsocm T1 Thinking about using social media at the local church/parish level, what
needs to be in place for it to work well?
theologybird rector of cluster of small parishes in MT
fsantoni @catholicsme I call it a "chronicle of faith and social media" I track news &
interesting uses of SM for religious ends
megbeugg Catholic St. Louisan inspired by social media in ministry
rev_david T1 - Must have a clear sense of who your audience is, and what is the goal of
your SM use
fsantoni T1 - Understanding of the two way nature of social media + good content +
staffing
RevWeb T1 A good team of social media minister. Training people to use SM. Getting
into users' networks.
iamepiscopalian T1 Innovation should usually carry the stamp of approval of senior leaders
for starters.
rev_david T1 - sounds like a no-brainer, but it is not in all rural locations Must be
willing to spend $$ on a decent internet connection
theologybird @rev_david And if you're mobile, know how to pick the right gear
fsantoni @rev_david agree too that goals is key. What do you hope to accomplish?
mwecker joining in
catholicsme T1 - Understanding the enormous power of listening when it comes to the
social web. growing bigger ears as @chrisbrogan says
ohxjulie Anyone have tips on following a twitter conversation? One aspect of social
media I haven't delved into yet...
3

4. RevWeb @ohxjulie Folo on tweetchat.com. Much easier.
mwecker @ohxjulie use Hootsuite and create a column for it!
theologybird T1-yes, good articulation of both what you are saying and on whose behalf
you are saying it. We lose so much comm w/only words
rev_david @fsantoni @rev_david E.g., I have no members on Twitter. If I am using it to
spread newsletter-style info, I'm doing it wrong.
mwecker totally agree w @catholicsme's point on about "enormous power of
listening when it comes to the social web."
MeredithGould Remember that Twitter, FB, blogs are only tools & must be used strategically
w/other tools (e.g. print newsletters)
catholicsme T1 letting go of control of the message. and focusing on the messages of
others before sending msg. "seek first to understand"
ecwiscott digital and social media is a must. replaces newspaper and phonebook ads.
RevWeb We use SM to advise attendees of tailgate Eucharist location in Ravens'
parking lot at Sunday a.m. home games.
catholicsme @MeredithGould i agree. print still matters. various media ought to
complement each other. some prefer print, some online.
iamepiscopalian RT @catholicsme T letting go of control of the message. and focusing on the
messages of others before sending msg. // Hmm.
mwecker wonder if folks have double challenge. not only balancing messaging w
being SEO, but also having messages that can't be compromised
theologybird Are there messages that can't be compromised? Seems like history, and
current news, is full of exceptions.
fsantoni It's nice when social media leads us affinity groups like this , but none of us
would call this "community" in the faith sense
pinkpaddler print a total waste of my pledge dollars
iamepiscopalian @rev_david People used to say, why use the ATM? I can just walk in to the
teller and get money. Change comes hard to some.
ecwiscott @theologybird previous administration at my church scolded us for using
social media in the home.
MeredithGould @fsantoni "none of us"? Maybe not a faith community but a community
building around communicating faith, I believe
4

5. TrinityLimeRock @fsantoni Dunno about that. I'm not sure why not. Can you explain further?
TrinityLimeRock @pinkpaddler that's been my recent experience as well
fsantoni @MeredithGould sure, but not the "Christian community" folks in pastoral
roles hope to cultivate...
theologybird @mwecker @theologybird It's a good goal, I just also see it as unlikely. fund
problem with communication. what I say/you hear stuff
MeredithGould @fsantoni And you know that....because? how?
pinkpaddler @TrinityLimeRock I now refuse to design print ads
rev_david @fsantoni @MeredithGould I have had members & neighbors request
pastoral convos over SM - intimate, important conversations
TrinityLimeRock @pinkpaddler YES!!!!
RevWeb Defo community. Found that w/emails years ago. Met folks IRL after months
online. Like meeting and old friend.
fsantoni @TrinityLimeRock at its best SM ought to help express a shared life that
exists in community. SM allows for public witness of it.
iamepiscopalian @pinkpaddler @TrinityLimeRock Printed materials are a tough call. So
many are still doing bulletins for Sundays.
fsantoni @rev_david I had those late night convos via Facebook with college students
looking for support, encouragement <--- sacred moments
chsocm Well, T1 has morphed into a lively discussion! T2 is akin to the question
about what needs to be in place.
TrinityLimeRock @iamepiscopalian @pinkpaddler Bulletins are once thing. We no longer
have inserts. Bulletins help newcomers.
pinkpaddler @iamepiscopalian @trinitylimerock I am talking about some still wanting to
do newspaper ads or service listings
fsantoni @MeredithGould Ahh, the limits of 140 characters! My intent was not to
diminish the "community" formed by affinity groups like ours
pinkpaddler I am a former print journalist who never reads the ads
MeredithGould @fsantoni ;-) I'm a short-copy kind of gal, so I adore the 140 char limit!!
5

6. ecwiscott @theologybird new administration is 0 degrees different. Trying to
blend SM and technology.
mwecker T1 as someone always on lookout for good podcasted sermons, it'd help if
those were prominent & easy to find...
adambowersmedia @ T2 when you feel like you need help getting started or just have no
interest in doing social media yourself
fsantoni @MeredithGould I'm long-winded & wordy! I was trying make point abt
"content marketing" having value churches...never got there
RevWeb T2 May not be professional consultant. That may be the younger members
as example to others on how SM works.
TrinityLimeRock @mwecker unfortunately the statistics don't show people read the sermons
at our house. Maybe podcasts?
iamepiscopalian T2Likely not at all. Just sayin.
rev_david T2 That would be the pastor )
TrinityLimeRock @theologybird I will suggest that to our Vicar.....thx!!
MeredithGould @iamepiscopalian Interesting because...oh, never mind! ;-)
adambowersmedia @chsocm T2 even when you don't feel like you have the expertise or
interest?
iamepiscopalian @MeredithGould What?
RevWeb @rev_david TMaybe not pastor. May be SM users become leaders in using
this new ministry w/out pastor's imprimatur.
MeredithGould @iamepiscopalian Don't national churches and dioceses routinely hire
consultants? I was hired by a RC diocese years ago.
mwecker T2 the folks @marshill (or @pastormark) could confirm this, but I think they
get congregants to donate their time as consultants
sinden T2 I think many of the "outside consultants" may be youth and young adults
in our parishes who understand SM and can teach
theologybird @TrinityLimeRock no problem! the link on my profile goes to the site which
hosts my podcasts.
6

7. MeredithGould @iamepiscopalian But that was for a huge project that they knew they
couldn't handle in-house.
fsantoni T2 I'm banking on it. Hung my shingle months ago!
iamepiscopalian @MeredithGould Oh, sure. If there is $$ sure. We're talking local church level
and budget.
rev_david T- I'm doing a series of workshops for other leaders in the synod, teaching
other leaders about SM
TrinityLimeRock @ecwiscott Yup I am heavy into stats and have a pretty good grasp of who is
reading what. Maybe just an unholy crew
fsantoni Parish hired me to strategize& implement online tools for community
sharing photo directory, small groups, social media
rev_david T2 Would not call myself a consultant or expert, but happy to share what I
know
adambowersmedia T2 It's becoming more and more apparent to me that churches want to do
this themselves, don't trust outsiders, view it as ministry
skypilotofhope RT @rev_david I'm doing a series of workshops for other leaders in the
synod, teaching other leaders about SM // Can u come my way?
MeredithGould I've worked at parishes where communications professionals donated time
as ministry & service.
iamepiscopalian @MeredithGould T2 We have contracted with a few vendors for
development and media monitoring.
fsantoni T2 I think there is value to the consultant that can "speak church"
TrinityLimeRock @adambowersmedia Yup, insider, doing it as ministry. Feel some
affirmation at that.
sinden Jamie Coats of @SSJE spoke of young people as “an ‘Altar Guild’ of nerds” at
@endowedparishes conference
Denise205 @adambowersmedia And it should be a ministry! But some ministers are
professionals and others volunteers.
iamepiscopalian RT @fsantoni TI think there is value to the consultant that can "speak
church" // That's tough to find one.
MeredithGould @rev_david Just don't call yourself a guru, ninja or Jedi.
DanielsWall T2 when you want/need extremely effective social media. Church plants
specifically.
7

8. Denise205 @sinden We can't limit the ministry to young people though. I know some
older people doing social media well too!
TrinityLimeRock @sinden @SSJE @endowedparishes I like the altar guild of nerds. Been
using kids for this as long as I've been involved.
Denise205 That said, it might be a way to invite younger people into new ministry roles.
expatminister @rev_david no. Only if you put "guru." or "futurist."
TrinityLimeRock @Denise205 @sinden THX Denise, turned 70 last week.
iamepiscopalian Uh, how do we feel about sales bots in here? #NotDiggingIt
rev_david T2 On synodical/diocesan level, a consultant makes sense. Hard to justify for
most congregations.
iamepiscopalian RT @rev_david "Altar Guild of Nerds" may be my new favorite phrase.
Denise205 @theologybird @MeredithGould Exactly! This is not an age-specific
ministry!
rev_david @iamepiscopalian I haven't seen them. Sales bots are an abomination unto
the Lord
adambowersmedia @fsantoni That's awesome. There's definitely a huge need for that!
rmkinma A great way to get the new generation involved in church ministry is to ask
them for help in steering twitter and FB presence.
fsantoni @MeredithGould bingo.
MeredithGould @fsantoni Talk Catholic to me!
TrinityLimeRock @chsocm I would like to learn more - have not used them
bmerer @ I'll go there.
mwecker @chscom would be interested to hear who's using them (and wonder if any
"pretty" ones like these http//ow.ly/5Oet w church themes)
chsocm Will post info on the blogsite about QR codes, meanwhile
rev_david re QR Codes - it intrigues me, but I haven't tried anything with them yet.
iamepiscopalian Here is one from us from last week http//iam.ec/ricum Scroll down to
bottom.
chsocm T3 QR codes (quick response) that cell phones can scan to read info are
being adopted. How might churches use them?
8

9. TrinityLimeRock @ our prob lousy cell reception in area, many including me do not have
much besides basic cell svc.
Denise205 @iamepiscopalian and what did that open for QR users?
theologybird What if you had a pretty QR code on your business card instead of just the
website?
TrinityLimeRock @ OK we are across street from Lime Rock Park (car race track) and lots
check in there but few at our house. any help?
iamepiscopalian @Denise205 Detailed info from the article in the insert. We've done video,
art, etc.
rev_david T 3 My prob with QR codes is that so many of my ppl use very basic cell
phones (Did you know you can make phone calls on them?!?)
CatholicMeme T2 Consultant needs to work w/church leadership *and* current SM users in
church. Decide plan, strategy & tactics all together.
fsantoni @iamepiscopalian Compliments u your folks re your recent whitepaper on
SM & deal with Ekklesia 3600...would love hear more
pinkpaddler if your church is into social media, do people show up at your church
expecting PowerPoint and light shows?
theologybird @rev_david Wait! My hand computer makes phone calls too! What a gadget.
klamach T3 flyers for events at your church
Anj T3 I put a QR on my office door and waited for co-workers to ask me what it
was. Most didn't know but gr convo starter!
iamepiscopalian @TrinityLimeRock Yeah, and we're trying to experiment with all this cool
stuff.
Denise205 @TrinityLimeRock @iamepiscopalian Definite learning curve on that, but
for those who are tech-saavy, QR worth trying.
mwecker @anjha! did any try 5o scan after the conversation?
pinkpaddler @MeredithGould my point is we still have a fairly trad worship experience
Anj We created a poster for parishes/schools of all our media sites. I intended to
include the QR Code but maybe next time.
MeredithGould @pinkpaddler Ah...got it.
mwecker @anjha! did any try to scan after the conversation?
9

10. Denise205 @AnjFun idea!
Anj @mwecker Yes! I was a great way to teach the curious with smart phones!
DanielsWall @pinkpaddler I don't think so... I think social media can be a reflection of
your church culture
mwecker @anjand what did you have the code point them to? do you have colleagues
who also use them or just you?
Denise205 @iamepiscopalian I'm with you on that. And QR can take people to deep
links, not just home page, which is big benefit!
TrinityLimeRock @rmkinma @iamepiscopalian Good. Tell me where I can take it if I do it.
iamepiscopalian @Denise205 Bingo.
Chsocm Coming up on the hour in minutes. Closing thoughts?
Anj @mwecker It pointed to our website. I have a couple of others who are
trying to push the ceiling and I have a supportive boss!
TrinityLimeRock @chsocm WOW! Glad I stopped by! THX to all!
Denise205 Thanks to @chsocm and all participants for a fast-moving hour!
RevWeb Bottom line tonite seems website is the driving force that SM supports.
StJon @iamepiscopalian I smite them regularly
iamepiscopalian Anyone wanting to chat about QR stuff, ping me tomorrow in the daylight.
IT'S EASY!
chsocm Great chat, everyone. CoverIt Live feed will be at http//tinyurl.com/2leed
later tonight.
10