This is a presentation for a for a company that we designed. It is a research proposal

1. Research Proposal
for
Country
Haven
Retreat
Research Corporation TM
Presented by: Melissa Richards
December 8, 2011

2. Country Agenda
Haven
Retreat

3. Country Country Haven Retreat
Haven
Retreat

4. Country
Haven
Retreat
Background Investigation
Secondary Research Primary Research
• Living and working • 2 Focus groups
longer – Photography
• Accommodations safari
industry – Children's camps
expanding – One stop
destination
– Will pay for
quality

5. Country
Haven
Retreat Agenda
Research Objectives
1) To determine the acceptable price range for the
product.
2) To discover the preferred features and benefits.
3) To discover the ideal location for our customer in
order to do business.
4) To determine the most effective and efficient media
to market this business.
5) To measure the likelihood of purchase for Country
Haven Retreat.
6) To uncover the target market in which to focus
marketing efforts.

6. Country
Haven
Retreat Methodology
Data Gathering Sampling Plan
• Primary data • 30 – 65
collection • $45,000 or more
• Survey • Enjoy the outdoors
• Quantifiable • Probability sample
• Systematic sampling

7. Country
Haven
Retreat Methodology
Questionnaire Data Collection
• No more than ten • Data collection table
minutes • Front end loaded
• Questions based on • Proper screening of
objectives completed surveys
• Procedures
• Pre-Tests

8. Country
Haven
Retreat Summary
• Time and cost estimates
• Preliminary estimate
• Factors beyond MM Research
Corporation control

9. Thank
You
Country Haven
Retreat

10. Country Data Collection Table
Haven
Retreat
Type Week One Week Two Week Three Week Four Total
March 18-24 March 25-31 April 1-7 April 8-14
Telephone 15 15 10 40
Door to Door 15 15 10 40
Intercept
Electronic 10 10 20
Totals 30 30 30 10 100

11. Country Estimates
Haven
Retreat
Researcher: Melissa Richards
Activity Expected Completion Date Hours Cost Total
$ Cost $
Project idea submitted* September, 2011 7 150 1,050
Project idea approved September 30 2 150 300
Research objectives October 5 2 150 300
Sampling plan November 3 5 150 750
Draft questionnaire February 24, 2012 15 150 2,250
Questionnaire coding March 2 2 150 300
Questionnaire pre-test March 16 2 150 300
Questionnaire revised/printed March 17 3 150 450
Data gathering completed** April 14 42 60 2,520
Analysis program prepared April 15 2 150 300
Data entry completed April 15 4 60 240
Preliminary tabulations April 20 2 150 300
Preliminary analysis April 21 5 150 750
Final analysis & report May 12 3 150 450
TOTAL COST ESTIMATE: $10,260.00