Created for staff and campus partners, to give an introduction to the Student Services visual style and how we bring the UBC brand to life for students

1. Student Services Visual Guidelines
How we bring the UBC brand to life for students
DRAFT June 2015

2. Deliver awesome
information-seeking
experiences that open
the door to something
bigger
Our user experience goal

3. Deliver awesome
information-seeking
experiences that open
the door to something
bigger
Clear
Uncluttered
Straight to the point
Directed by student feedback
Our user experience goal

4. Student reflection and
storytelling leads to
discovery for others
Delivering awesome
information-seeking
experiences that open
the door to something
bigger
Our user experience goal

5. When we’re providing information, we don’t
let anything get in the way.
Type set in Whitney, in legible sizes, with lots of white space,
and a clear hierarchy.

6. Whitney
Most often in light weight for headings,
to portray freedom and open thinking
Medium or Semibold where needed for sub-headings,
calls-to-action or emphasis
Book weight for body text. Italics used for titles within text, or lower-level headings.

7. When we’re opening the
door to experiences, we
don’t hold anything back.

8. – thinking unconventionally
– expressing different
views and perspectives
on the world
– and charting their own
direction
We show real student
experiences, paired with
information on how to begin
We bring the UBC brand to life for
students by showing their peers

9. Photos take a staring role.
They’re how we show the
energy of real students
doing inspiring things.
We use large photos to help
students feel the results
of the opportunity we’re
talking about.
Choose photos that feel
natural + conversational
upbeat + inspiring

10. For us, world-changing means
the student’s world changing
right in front of the viewer.
Their mind expanding. Their
learning taking place anywhere
and everwhere, supported by
their peers and us.
This is what we want to show
with our phtoography and
design.

11. There is no Student Services logo. We use the UBC logo, paired
with Student Services blue, photos carefully selected to express
the Student Services vision, and our theme colours and icons
where appropriate

12. Our theme colours are energetic, happy, and youthful.
We use them, along with the icons, to build awareness of the breadth of experiences
and resources that Student Services offers
A large block of a theme colour has impact
on posters, signage, and outdoor graphics.
Keep the look bold and simple with white type when using
a theme colour background.