This document introduces Sabzee Food Truck's social media team and discusses their process for developing social media content. The team identified six categories for posts: Afghan culture, employee spotlights, events, dish of the week, promotions, and real-time content. They experimented with different types of posts and found that pictures of dishes and customer interaction posts performed best. The document evaluates the strengths and weaknesses of their social media strategy and content for Sabzee Food Truck.

2. MEET SABZEE’S SOCIAL MEDIA TEAM
Joyce Eng
[Graphics]
Jordan DeAnda
[Facebook]
Melissa Bergman
[Twitter]
Jon Fernandez
[Twitter]
Carlos Mesquita
[Graphics]
Medina Wali
[Facebook]
Kristen Wirtz
[Account Manager]

3. THE PERFECT COMPANY TO DO OUR SOCIAL MEDIA PROJECT ON
❖ Sabzee Food Truck is a family owned company that launched in 2014 to
provide the Bay Area with delicious Afghan Street Food.
❖ They pride themselves in using antibiotic free meat to yield the best flavor,
while delivering more health-conscious meals.
❖ The company has attracted a variety of customers in a short period of time,
and strives to build their clientele through various companies and events.

4. HOW WE NARROWED DOWN OUR MEDIA POST IDEAS
❖ After deciding on our perfect company we began to brainstorm potential topics we would base
our social media posts off of.
❖ We wanted to make sure we developed a stronger sense of branding for the company that
customers could relate to.
➢ What does our brand offer to the community?
➢ How will Sabzee’s customers connect with our social media posts.
❖ After days of debating we narrowed down our ideas to five specific groups we would post about
that would help engage our audience.

5. CONTENT IDEAS WE BASED OUR MEDIA POSTS ON
Our 6 Categories:
❖ Afghani culture
❖ Employee testimonials/ Feature an employee every week
❖ Events the truck is at or participating in
❖ Dish of the week/ Customer’s favorite dish
❖ Promotions/Asking for customer interaction
❖ Real time content

6. THE JOURNEY OUR TEAM WENT ON WITH SABZEE
❖ At the beginning of taking over the social media sites for Sabzee Food Truck we were
experimenting with the types of posts that our viewers liked to see.
➢ We looked at previous posts and saw what wasn’t working for the company.
❖ Our team noticed that more people were drawn to posts that included:
➢ Pictures of the dishes the company served
➢ When we gave the freedom to our customers to interact with the company, and name
dishes they had on the menu.

7. SABZEE SWOT
Posting content every day on
our FB and Twitter at the
same time
Broadening our customer
base
The ability to post content we
saw fit for our customers
without prior approval
The competition of other food
trucks
S
O T
W

8. SABZEE CONTENT

9. SABZEE ON FACEBOOK

10. SABZEE ON TWITTER

11. SABZEE STRENGTH AND WEAKNESS
S T R E N G T H S
❖ We developed content that engaged
with our viewers each day.
❖ Encouraged customers to interact
with the company
❖ Our media team created timely posts
that were scheduled when our
customers would be eating
lunch/dinner.
W E A K N E S S E S
❖ Developing content that attracted a variety
of people to try our cuisine.
❖ Times we were struggling to come up with
creative content based on ethnic or cultural
ignorance

12. SABZEE BEST AND WORST CONTENT
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50 REACHES,1 LIKE, 0 COMMENTS,
0 SHARES 2 CLICKS
386 REACHES, 21 LIKES, 8 COMMENTS,
3 SHARES, 114 CLICKS