Luxe Alliance Global Marketing Pres R3Presentation Transcript
The Society April 2009 Luxe Alliance Presentation
The Luxe Alliance
Global Bundle Product
Become the leading global marketplace and marketing platform for luxury vacation rentals and estates
We are not a classifieds site
We maintain property and service standards
what we are not
We are not a travel agency
We bring leads to you
We build our brand around the quality of your properties and services
We are a global marketplace
You are the experts in booking vacations
what we are not
Focusing on what we do best
Aligning business model to our core strengths
Re-evaluating referral structure
Investigating subscription marketing model
Enables focus on core geographies and promotions
changes in the works…
THE LUXE ALLIANCE
What do all Luxe Alliance Partners have in common?
Amazing rental properties
5-star resort-quality services/concierge
Commitment to world class quality
Great value to discerning travelers
THE LUXE ALLIANCE
…it’s tough a marketplace
Competition is fierce
Marketing budgets are tight
Inquires and reservations are at all time lows
We are navigating a difficult economic environment
WHAT WE ARE DOING AT THESOCIETY.COM
Aggressively improving the online experience and introducing new user acquisition programs
New property profiles
Travel Agent portal
Blogs and Newsletters
Facebook, Twitter and LinkedIn
ONLINE MARKETING LANDSCAPE 1000s of new guys Targeted Appeal Mass Appeal Middle Class Super Class Your Website
WHAT WE’VE HEARD
Owners and managers don’t want to manage 5+ accounts.
The cost to list on 5 or 6 sites is expensive and the free sites don’t return anything.
My homeowners pay the online marketing fees. It would be great to offer them something of value.
We need help with online exposure. It’s expensive and time consuming marketing a handful of luxury rentals.
WHAT SHOULD YOU AND YOUR OWNERS DO?
Introducing the new “Global Bundle” product offered exclusively to Luxe Alliance Members
SAVE MONEY REACH MORE
We negotiated discounted rates
We distribute the data through one platform
You make ONE payment
You manage ONE account
CAREFULLY SELECTING ONLINE DISTRIBUTION CHANNELS Targeted Appeal Mass Appeal Middle Class Super Class Your Website
THIS PRODUCT IS G.O.L.D.
How this Global Online Luxury Distribution product works
Normalizes the data
Carefully selects the distribution channels*
Distributes the data
Manage one profile
Manage one calendar
Don’t worry about online marketing
* Distribution channels subject to change
What this can mean for your business
Millions of views Hundreds Inquiries* More bookings *Inquiries and booking estimates based on historical information and forecasts
GLOBAL BUNDLE BENEFITS
Manage one account
Differentiate vs other homeowners/managers
No commission/referral rates
Increased inquiries and bookings
LUXE ALLIANCE MEMBERS ONLY
We have negotiated favorable terms for Luxe Alliance members
Donate a week We’ll take off another $500 Only $999 Saving 44% Saving 63% VH4C Discount Minimum $2,700 per year per property and 100s of hours Retail Luxe Alliance Offer $1,499 per year per property and save many hours
Mass Luxury Targeted Appeal Mass Appeal Middle Class Super Class
The most viewed luxury real estate site in the world
Global network of more than 1,641 real estate companies representing properties in over 100 countries
Been named “Best of the Web” and a “Forbes Favorite” by Forbes Magazine for 7 straight yrs
187,134 monthly visits
3,129,650 Monthly Pageviews
World’s largest marketplace of vacation rentals
75 Million visits a year
The Society distribution receives full listings with 12 photos
Bonus full listings on
Largest UK marketplace of vacation rentals
The Society distribution receives full listings
40M travelers from UK, Europe and America visit the site each year
ROBBREPORTCOLLECTION.COM AND VACATIONHOMEMAG.COM
Global luxury source of exclusive access to the rarest and the finest for the true connoisseur
Avg HHI: $2.11MM
HHI $100K+: 82.6%
Monthly Visits – 17,503
Monthly Pageviews – 51,121
#1 classified site in the world
You select the top 5 cities you want postings
We create very targeted listings (attracting high-end clientele) each month for the entire year
The Society’s Global Marketing Bundle:
The most targeted vacation rental listing program
A unique opportunity reserved exclusively for The Society’s Luxe Alliance Members
Affords managers/homeowners the opportunity to participate in a complete online advertising solution that saves time and money
One listing, several hand-selected websites
We will send you documentation on the Global Bundle product
Presentation and other information
We can set up conference calls with your homeowners or other people in your organization
We are here to help sell this in to the decision makers
We are available to answer any questions
The Society will work with you on updating your profiles for distribution
Pay via check or credit card (indicate if you want to participate in the charity promotion)
Properties go live between 7 and 21 days across each website
What other portals would you like included in the Global Bundle?
What countries would you like to see targeted?
How will my properties be dispersed through the different websites?
TheSociety.com is the “hub” of this distribution bundle. Once you list your property on The Society, we handle the integration to ensure quality listings on each of the other websites. The information is updated each week to account for changes/updates. Luxe Alliance Partners are simply responsible for keeping their listings on The Society accurate and up-to-date (including online calendars). The more completely filled out, the better the listing will interact throughout the network of websites.
Why shouldn’t I just list my property(s) on these other sites myself?
The Society’s Global Bundle is a huge advantage that saves both time and money. We have negotiated largely discounted listing rates, and we also manage the integration process so that you only have to manage one listing and pay one annual fee.
What if I use Instant Software’s ISI Link to upload property listings?
The Society is fully integrated with Instant Software’s ISI Link. ISI Link users can opt into the marketing bundle with no additional management. Simply activate your listings for The Society and review the property listings after they have been imported to ensure the information is correct.
Does The Society still charge commissions on bookings stemming from leads?
The Society only takes a commission on bookings from “Society Leads”. These leads are direct inquiries made through TheSociety.com. For all other bookings resulting from inquiries generated through the bundle, a commission is not owed.
Can I pick and choose which sites I want to list my property(s) on (ala carte)?
No, the entire bundle is covered by one annual fee. The bundle includes all websites.