2. Solutions offered
• Standard media monitoring and analysis services – mainstream media
Media profile of an organization – one-off or regular
Regular media analysis reports – delivered weekly, monthly, quarterly, yearly
Media alert – daily monitoring services
Media tracking – tracking of a specific issue across given sources
Early warning system - media analysis as an issue emerges
Competitors’ watch – analysis of competitors’ media coverage
Additional analysis products
Competitive benchmarking
Journalist profiling
• Monitoring and Analysis of Social Media
• Language capabilities
We cover a broad variety of languages : from major European languages like English,
German, French, Italian, Spanish, Russian to Chinese, Korean, Japanese and Arabic
3. Applications
• Review of an organization’s media profile
• Key issues identification and tracking
• Crisis monitoring
• Campaign monitoring
• Benchmarking & Competitive Intelligence
• Key influencers’ identification
• Measurement of the effectiveness of
communication activities
4. Standard Media Analysis
A standard media analysis report typically features:
• Qualitative impact or Favourability SOV (share of voice)
• Favourability trend
• Total trend of coverage volume
• Issues analysis
• Key messages analysis
• Spokespeople analysis (company vs. third party)
• Journalists tracking
• Publications tracking
6. Social media monitoring & analysis
Social media Social media
monitoring analysis
As-it-happens, daily, Brand audits and
weekly or monthly Product/service
reports on: category conversation
• A brand’s analysis
performance on social
media; competitive • Influencers’
benchmarking identification
• Category • Trends
conversations identification
• Consumer
perceptions and
behavior analysis
7. Social media monitoring
As-it-happens, daily, weekly
or monthly reports on:
Overall Social Media Brand
performance
Competitive benchmarking
Category conversations
Identifying conversation trends
Suggestions for introduction of
new topics for engagement
purposes
8. Social media analysis
Brand audits, including:
Tone and issues discussed
Participants and influencers analysis
Trends identification and analysis
Product / service category conversation analysis
Consumer perceptions and behavior analysis
9. Social media analysis
Product category conversation analysis
Issues &
Users
Dynamics
Four domains of
the conversation
explored
Product features Brands
