Social media - Facts and Figures
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Gaining insight into the potential marketing opportunities for professionals based on demographics and engagement in various social media platforms.
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Social media - Facts and Figures
- 1. Social Media Building Credibility Sharing Content Joining the Dialog Maureen Renzi VP - Communications
- 2. Social Media and CPAs • What is it and why should we care?
- 3. Social Media and CPAs • Facebook – 750 million in 2011 • LinkedIn – 100 million users • Twitter – 200 million users • YouTube – 48 hours of video downloaded every minute
- 4. Social Media and CPAs CirCa 2009 • Facebook - 300 million (Up 450 Million) • LinkedIn - 50 million users (Up 50 Million) • Twitter - 18 million users (Up 182 Million) • YouTube – 20 hours of video downloaded every minute (Up 20 hours)
- 5. Social Media and PICPA • Strategy – Provide easy way for members to connect with each other – Provide quick, timely information – Recognize leaders/engaged members – Find out what members are thinking – Demonstrate to nonmembers the value of active involvement and engagement
- 6. Social Media and PICPA • Facebook Likes – 2,029 Likes – 1,691 Active Users – 1,393 to 2,266 Impressions
- 7. Social Media and PICPA • Strategy – Platform to exhibit CPAs’ knowledge, integrity, and objectivity – Provide forum for member blogs, idea exchange – Broadening reach and adding groups
- 8. PICPA and Social Media • Linked In – 2,163 Members – 320 Emerging CPAs Subgroup – 29 Business Valuation and Litigation Subgroup
- 9. Social Media and PICPA • Strategy –PICPA_NewsTips - Use for media relations –PICPA_GR - Relations with legislators –PaCPAs - Member news
- 10. Social Media and PICPA • Twitter – PaCPAs – Member highlights, benefits, etc. • 283 Followers/122 Following – PICPA_GR – Government Relations • 126 Followers/151 Following – PICPA_NewsTips • 144 Followers/108 Following
- 11. Social Media and You • Does your staff access social media in your office? – Linked In – Facebook – YouTube – All? – None?
- 12. Social Media and You • More people are accessing Facebook via apps and less via PCs
- 13. Social Media and You • Does your staff access social media in your office? – Linked In – Facebook – YouTube – All? – None?
- 14. Dispelling Social Media Myths • Our firewalls prevent access to social media sites
- 15. Social Media and You • Social media is just for kids
- 16. Social Media and You • Social media won’t help my practice
- 17. Social Media and You • Don’t be this guy: “There is no reason why anyone would ever want a computer in their home.” Ken Olson Digital Equipment Corp 1977
- 18. Social Media and You • From Wikipedia: Digital Equipment Corporation was an American company in the computer industry and a leading vendor of computer systems, software and peripherals from the 1960s to the 1990s. Also known as DEC[1] and using the trademark DIGITAL, its PDP and VAX products were arguably the most popular minicomputers for the scientific and engineering communities during the 1970s and 1980s.
- 19. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not
- 20. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not • Clear Definition of goals and brand message • Restricted use of proprietary information • Guidance on who to contact regarding postings • Clearly identify who can post
- 21. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not Today’s Meeting Tip: Examples of more than 100 company policies www.socialmediagovernance.com
- 22. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on • Today’s Meeting Trivia: 0 to more than 300
- 23. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on Today’s Meeting Tip: www.Linkedin.com/conversations to set up company profile and post updates)
- 24. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS)
- 25. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS) – Sign up for PICPA’s LinkedIn, Twitter, FB
- 26. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS) – Sign up for PICPA’s LinkedIn, Twitter, FB – Check out videos on PICPA TV
- 27. Future of Social Media ??????????????? Connect
- 28. Social Media – PICPA and You Questions?