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Matt CooperDirector of Digital Measurement @ ISL14 Years Consulting ExperienceAreas of Expertise:• Digital Marketing Strategy• Analytics & Measurement• Web Application Development• E-Commerce• Google Adwords & Analytics Certiﬁed@mattc Email: email@example.com
ISL Web Marketing & DevelopmentWe are a Digital Marketing Agency that helpsour clients connect with their customersacross all digital channels, creating engaginguser experiences that produce a measureablereturn on their investmentGoogle Analytics & Adwords
AgendaWhy you needa measurementplan 7 stepsto developing asuccessful plan
StepSummary – Creating a measurement plan1. Identify the right numbers2. Establish your goals3. Deﬁne quality trafﬁc4. Segment quality trafﬁc5. Identify performing channels6. Optimize your campaigns7. Communicate the results