The document discusses the future of TYPO3 CMS and outlines plans for TYPO3 Inc. to focus on improving marketing, providing more support services to customers, and developing solutions to help editors, developers and with DevOps. Key areas of focus include developing a marketplace, improving personalization and content channels, simplifying the user experience and reducing technical complexity.

1. THE FUTURE
OF TYPO3
Mathias Schreiber
mathias.schreiber@typo3.org
@mattLefaux
A view in the crystal ball

2. PEOPLE ARE
AFRAID OF
WHAT THEY
DON‘T
UNDERSTAN
D.
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3. PILLARS OF
TYPO3 CMS
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4. TYPO3 INC
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5. TYPO3 INC
1. Purpose
2. Marketplace
3. Marketing
4. Project Support
5. Operational Support
6. Lead Management
7. Crowdfunding
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6. PURPOSE
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7. PURPOSE
 Speed up development
 Growth for TYPO3
 Provide support
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8. MARKETPLACE
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9. MARKETPLACE
 Go-To place for clients
 Presentation channel für agencies
 Job portal
 Themes
 Trainings
 Extensions
 Services
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10. MARKETING
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11. MARKETING
 Improve product presentation
 Sales-Help
 Structure available content
 2nd Level Support (StackOverflow etc.)
 Focus communication
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12. PROJECT
SUPPORT
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13. PROJECT SUPPORT
 Sales Representative
 Engineers
 Benefit for Clients and Agencies
 Better Projects
 Reliable Investment
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14. OPERATIONAL
SUPPORT
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15. OPERATIONAL SUPPORT
 SLAs
 Audits
 Reviews
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16. LEAD
MANAGEMENT
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17. LEAD MANAGEMENT
 Partner Profiling
 Lead Nurturing
 Project Support
 Retrospectives
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18. CROWDFOUNDING
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19. CROWDFUNDING
 Features
 Extensions
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20. GENERAL
TOPICS
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21. GENERAL TOPICS
1. Marketing Automation
2. Personalization
3. Accessibility
4. SEO
5. Content Channels
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22. MARKETING
AUTOMATION
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23. MARKETING AUTOMATION
 HubSpot
 Oracle Eloqua
 Central Reporting
 Channel Monitoring
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24. PERSONALIZATION
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25. PERSONALIZATION
 Personalized Content
 A/B Tests
 Central Reporting
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26. ACCESSIBILITY
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27. ACCESSIBILITY
 We‘re done
 Editor‘s are not
 Education
 Help
 Inline as you type
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28. SEO
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29. SEO
 Improve settings
 Educate Editors
 Supply help
 Supply reports
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30. CONTENT
CHANNELS
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31. CONTENT CHANNELS
 Level on top of languages
 Visual augmentation
 Fallback Chains
 Dedicated content
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32. TECHNOLOGY
SOLUTIONS
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33. TECHNOLOGY SOLUTIONS
1. Editors
2. Developers
3. DevOps
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34. EDITORS
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35. EDITORS
 New Richtext Component
 Support Content editing
 Wizards
 Unified Lingo
 Guided Tours
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36. DEVELOPERS
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37. DEVELOPERS
 Reduce Time-To-Market
 Ease technical complexity
 Code Migrations
 Backend configuration Wizards
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38. DEVOPS
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39. DEVOPS
 Composer, Composer, Composer
 Upgrades on Command Line
 Installation on Command Line
 Simplify Deployments
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40. QUESTIONS?
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41. START YOUR
ENGINES
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