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THE FUTURE
OF TYPO3
Mathias Schreiber
mathias.schreiber@typo3.org
@mattLefaux
A view in the crystal ball
PEOPLE ARE
AFRAID OF
WHAT THEY
DON‘T
UNDERSTAN
D.
06.06.201
6
THE FUTURE OF TYPO3 CMS 2
PILLARS OF
TYPO3 CMS
06.06.201
6
THE FUTURE OF TYPO3 CMS 3
TYPO3 INC
06.06.201
6
THE FUTURE OF TYPO3 CMS 4
TYPO3 INC
1. Purpose
2. Marketplace
3. Marketing
4. Project Support
5. Operational Support
6. Lead Management
7. Crowdfund...
PURPOSE
06.06.201
6
THE FUTURE OF TYPO3 CMS 6
PURPOSE
 Speed up development
 Growth for TYPO3
 Provide support
06.06.201
6
THE FUTURE OF TYPO3 CMS 7
MARKETPLACE
06.06.201
6
THE FUTURE OF TYPO3 CMS 8
MARKETPLACE
 Go-To place for clients
 Presentation channel für agencies
 Job portal
 Themes
 Trainings
 Extensions
...
MARKETING
06.06.201
6
THE FUTURE OF TYPO3 CMS 10
MARKETING
 Improve product presentation
 Sales-Help
 Structure available content
 2nd Level Support (StackOverflow etc...
PROJECT
SUPPORT
06.06.201
6
THE FUTURE OF TYPO3 CMS 12
PROJECT SUPPORT
 Sales Representative
 Engineers
 Benefit for Clients and Agencies
 Better Projects
 Reliable Investm...
OPERATIONAL
SUPPORT
06.06.201
6
THE FUTURE OF TYPO3 CMS 14
OPERATIONAL SUPPORT
 SLAs
 Audits
 Reviews
06.06.201
6
THE FUTURE OF TYPO3 CMS 15
LEAD
MANAGEMENT
06.06.201
6
THE FUTURE OF TYPO3 CMS 16
LEAD MANAGEMENT
 Partner Profiling
 Lead Nurturing
 Project Support
 Retrospectives
06.06.201
6
THE FUTURE OF TYPO3 CM...
CROWDFOUNDING
06.06.201
6
THE FUTURE OF TYPO3 CMS 18
CROWDFUNDING
 Features
 Extensions
06.06.201
6
THE FUTURE OF TYPO3 CMS 19
GENERAL
TOPICS
06.06.201
6
THE FUTURE OF TYPO3 CMS 20
GENERAL TOPICS
1. Marketing Automation
2. Personalization
3. Accessibility
4. SEO
5. Content Channels
06.06.201
6
THE FUTU...
MARKETING
AUTOMATION
06.06.201
6
THE FUTURE OF TYPO3 CMS 22
MARKETING AUTOMATION
 HubSpot
 Oracle Eloqua
 Central Reporting
 Channel Monitoring
06.06.201
6
THE FUTURE OF TYPO3 CM...
PERSONALIZATION
06.06.201
6
THE FUTURE OF TYPO3 CMS 24
PERSONALIZATION
 Personalized Content
 A/B Tests
 Central Reporting
06.06.201
6
THE FUTURE OF TYPO3 CMS 25
ACCESSIBILITY
06.06.201
6
THE FUTURE OF TYPO3 CMS 26
ACCESSIBILITY
 We‘re done
 Editor‘s are not
 Education
 Help
 Inline as you type
06.06.201
6
THE FUTURE OF TYPO3 CMS ...
SEO
06.06.201
6
THE FUTURE OF TYPO3 CMS 28
SEO
 Improve settings
 Educate Editors
 Supply help
 Supply reports
06.06.201
6
THE FUTURE OF TYPO3 CMS 29
CONTENT
CHANNELS
06.06.201
6
THE FUTURE OF TYPO3 CMS 30
CONTENT CHANNELS
 Level on top of languages
 Visual augmentation
 Fallback Chains
 Dedicated content
06.06.201
6
THE F...
TECHNOLOGY
SOLUTIONS
06.06.201
6
THE FUTURE OF TYPO3 CMS 32
TECHNOLOGY SOLUTIONS
1. Editors
2. Developers
3. DevOps
06.06.201
6
THE FUTURE OF TYPO3 CMS 33
EDITORS
06.06.201
6
THE FUTURE OF TYPO3 CMS 34
EDITORS
 New Richtext Component
 Support Content editing
 Wizards
 Unified Lingo
 Guided Tours
06.06.201
6
THE FUTURE...
DEVELOPERS
06.06.201
6
THE FUTURE OF TYPO3 CMS 36
DEVELOPERS
 Reduce Time-To-Market
 Ease technical complexity
 Code Migrations
 Backend configuration Wizards
06.06.201...
DEVOPS
06.06.201
6
THE FUTURE OF TYPO3 CMS 38
DEVOPS
 Composer, Composer, Composer
 Upgrades on Command Line
 Installation on Command Line
 Simplify Deployments
06....
QUESTIONS?
06.06.201
6
THE FUTURE OF TYPO3 CMS 40
START YOUR
ENGINES
06.06.201
6
THE FUTURE OF TYPO3 CMS 41
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The Future of TYPO3

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Certifuncation Day June, 2016

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The Future of TYPO3

  1. 1. THE FUTURE OF TYPO3 Mathias Schreiber mathias.schreiber@typo3.org @mattLefaux A view in the crystal ball
  2. 2. PEOPLE ARE AFRAID OF WHAT THEY DON‘T UNDERSTAN D. 06.06.201 6 THE FUTURE OF TYPO3 CMS 2
  3. 3. PILLARS OF TYPO3 CMS 06.06.201 6 THE FUTURE OF TYPO3 CMS 3
  4. 4. TYPO3 INC 06.06.201 6 THE FUTURE OF TYPO3 CMS 4
  5. 5. TYPO3 INC 1. Purpose 2. Marketplace 3. Marketing 4. Project Support 5. Operational Support 6. Lead Management 7. Crowdfunding 06.06.201 6 THE FUTURE OF TYPO3 CMS 5
  6. 6. PURPOSE 06.06.201 6 THE FUTURE OF TYPO3 CMS 6
  7. 7. PURPOSE  Speed up development  Growth for TYPO3  Provide support 06.06.201 6 THE FUTURE OF TYPO3 CMS 7
  8. 8. MARKETPLACE 06.06.201 6 THE FUTURE OF TYPO3 CMS 8
  9. 9. MARKETPLACE  Go-To place for clients  Presentation channel für agencies  Job portal  Themes  Trainings  Extensions  Services 06.06.201 6 THE FUTURE OF TYPO3 CMS 9
  10. 10. MARKETING 06.06.201 6 THE FUTURE OF TYPO3 CMS 10
  11. 11. MARKETING  Improve product presentation  Sales-Help  Structure available content  2nd Level Support (StackOverflow etc.)  Focus communication 06.06.201 6 THE FUTURE OF TYPO3 CMS 11
  12. 12. PROJECT SUPPORT 06.06.201 6 THE FUTURE OF TYPO3 CMS 12
  13. 13. PROJECT SUPPORT  Sales Representative  Engineers  Benefit for Clients and Agencies  Better Projects  Reliable Investment 06.06.201 6 THE FUTURE OF TYPO3 CMS 13
  14. 14. OPERATIONAL SUPPORT 06.06.201 6 THE FUTURE OF TYPO3 CMS 14
  15. 15. OPERATIONAL SUPPORT  SLAs  Audits  Reviews 06.06.201 6 THE FUTURE OF TYPO3 CMS 15
  16. 16. LEAD MANAGEMENT 06.06.201 6 THE FUTURE OF TYPO3 CMS 16
  17. 17. LEAD MANAGEMENT  Partner Profiling  Lead Nurturing  Project Support  Retrospectives 06.06.201 6 THE FUTURE OF TYPO3 CMS 17
  18. 18. CROWDFOUNDING 06.06.201 6 THE FUTURE OF TYPO3 CMS 18
  19. 19. CROWDFUNDING  Features  Extensions 06.06.201 6 THE FUTURE OF TYPO3 CMS 19
  20. 20. GENERAL TOPICS 06.06.201 6 THE FUTURE OF TYPO3 CMS 20
  21. 21. GENERAL TOPICS 1. Marketing Automation 2. Personalization 3. Accessibility 4. SEO 5. Content Channels 06.06.201 6 THE FUTURE OF TYPO3 CMS 21
  22. 22. MARKETING AUTOMATION 06.06.201 6 THE FUTURE OF TYPO3 CMS 22
  23. 23. MARKETING AUTOMATION  HubSpot  Oracle Eloqua  Central Reporting  Channel Monitoring 06.06.201 6 THE FUTURE OF TYPO3 CMS 23
  24. 24. PERSONALIZATION 06.06.201 6 THE FUTURE OF TYPO3 CMS 24
  25. 25. PERSONALIZATION  Personalized Content  A/B Tests  Central Reporting 06.06.201 6 THE FUTURE OF TYPO3 CMS 25
  26. 26. ACCESSIBILITY 06.06.201 6 THE FUTURE OF TYPO3 CMS 26
  27. 27. ACCESSIBILITY  We‘re done  Editor‘s are not  Education  Help  Inline as you type 06.06.201 6 THE FUTURE OF TYPO3 CMS 27
  28. 28. SEO 06.06.201 6 THE FUTURE OF TYPO3 CMS 28
  29. 29. SEO  Improve settings  Educate Editors  Supply help  Supply reports 06.06.201 6 THE FUTURE OF TYPO3 CMS 29
  30. 30. CONTENT CHANNELS 06.06.201 6 THE FUTURE OF TYPO3 CMS 30
  31. 31. CONTENT CHANNELS  Level on top of languages  Visual augmentation  Fallback Chains  Dedicated content 06.06.201 6 THE FUTURE OF TYPO3 CMS 31
  32. 32. TECHNOLOGY SOLUTIONS 06.06.201 6 THE FUTURE OF TYPO3 CMS 32
  33. 33. TECHNOLOGY SOLUTIONS 1. Editors 2. Developers 3. DevOps 06.06.201 6 THE FUTURE OF TYPO3 CMS 33
  34. 34. EDITORS 06.06.201 6 THE FUTURE OF TYPO3 CMS 34
  35. 35. EDITORS  New Richtext Component  Support Content editing  Wizards  Unified Lingo  Guided Tours 06.06.201 6 THE FUTURE OF TYPO3 CMS 35
  36. 36. DEVELOPERS 06.06.201 6 THE FUTURE OF TYPO3 CMS 36
  37. 37. DEVELOPERS  Reduce Time-To-Market  Ease technical complexity  Code Migrations  Backend configuration Wizards 06.06.201 6 THE FUTURE OF TYPO3 CMS 37
  38. 38. DEVOPS 06.06.201 6 THE FUTURE OF TYPO3 CMS 38
  39. 39. DEVOPS  Composer, Composer, Composer  Upgrades on Command Line  Installation on Command Line  Simplify Deployments 06.06.201 6 THE FUTURE OF TYPO3 CMS 39
  40. 40. QUESTIONS? 06.06.201 6 THE FUTURE OF TYPO3 CMS 40
  41. 41. START YOUR ENGINES 06.06.201 6 THE FUTURE OF TYPO3 CMS 41

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