34. CHEERS Slot Promotion Results: • Cheers coin-in was 282% higher than casino floor average at all properties that ran the promo • Greater increase than our properties that did not run the promo
35. River City Hotel promotion Overview: • Create buzz by giving one Facebook Fan a free night stay in the Presidential Suite of River City’s new hotel • Promotion was executed pre- opening
36. River City Hotel promotion Goals: • Raise awareness for the hotel among the general public • Turn “our customers” into Facebook Fans
37. River City Hotel promotion Results: • Teaser post had 2,400+ LIKES • Gained 900+ fans the day our player database e-mail dropped
38. Tweet What You Eat Overview: • Guests post photos of the dishes on FB & Twitter for the chance to win a property gift card • Gets guests talking about our F&B for us
39. Tweet What You Eat Goals: • 50+ photo entries • Drive people to the property
40. Tweet What You Eat Results: • 83 photo entries between the two properties • People had to be on property to participate - drove trips
41. Social Media Reports Overview: • Sent to our Executive team • Topics typically include: • Promotion results • Best practices from our properties • New videos • Anything tied to ROI or creating guest loyalty
42. Facebook ticket pre-sales Overview: • Tickets go on sale to our FB Fans before the general public • Pre-sale password and link is posted when we announce the show
43. Facebook ticket pre-sales Goals: • Drive revenue via ticket sales • Offer a benefit for being a Facebook Fan
44. Facebook ticket pre-sales Results: • Typically around 100 tickets per pre-sale • Bigger spike w/ promoted posts that target artist’s fan base • ROI is easy to track w/ code
45. Keys to measurement • Set your goals ahead of time • “Why” you’re measuring is more important than “how” you’re measuring • Try to avoid layering • If something works, build on it next time
50. • Overall average campaign E/R = 24% • Organic campaigns generated revenues of over $100k • Benefit fan acquisition and engagement while driving bookings. • Allow for Direct Response efforts from the Brand’s perspective.