social media
Numbers
predictable movement
Conversation
reason for movement
Real time
5
DRIVERS
6
$	

Fame
Ego
Individual
Reward
Prizes
Income
Real life
Other people
Interest
RELEVANCE
INTERACTION
8
Too Hard
Too Hard
Too Easy
Picnic, it’s no picnic!
Social, Web & TV
$	

DRIVERS
VIDEO UPLOAD
INTERACTION
TOO HARD
TOO EASY
WEBCAM CAPTURE
INTERACTION
TOO HARD
TOO EASY
PRE-RECORDED AUDIO
INTERACTION
TOO HARD
TOO EASY
ONLINE VIDEO EDITOR
INTERACTION
Sales up 12%
200 adverts put to air
1000’s of user promoting the site
No negative adverts uploaded
RESULTS
Are you fan enough?
Social & Web
$	

DRIVERS - MAJOR PRIZE
$	

DRIVERS – 1000 MINOR PRIZE
VIDEO UPLOAD
INTERACTION – GRAND PRIZE
TOO HARD
TOO EASY
PHOTO UPLOAD
INTERACTION – GRAND PRIZE
TOO HARD
TOO EASY
LIKE THE PAGE
INTERACTION – 1000 MINOR PRIZES
BRANDED POSTS
INTERACTION – 1000 MINOR PRIZES
TOO HARD
TOO EASY
CONVERSATION
INTERACTION – 1000 MINOR PRIZES
TOO HARD
TOO EASY
10,000 Facebook fans in 17 days
1000 sponsored prizes sent out
RESULTS
Canvas 2 Kick Ass
Web & Social
$	

DRIVERS
VOTE
INTERACTION
TOO HARD
TOO EASY
✓
LIKE / SHARE
INTERACTION
TOO HARD TOO EASY
✓
In 12 weeks…
25,000 people took part
55,000 votes cast
& over 1 million site visits
RESULTS
1. Model Social Drivers
Understand what drives your target market to
interact with your communication in a social space,
g...
2. Balance your interaction
Profile your target markets ability to interact
in the way you want. Remember that not everyon...
3. Be Agile
Remember that while statistics help us predict our
consumers, social media has a habit of surprising
the best ...
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
Upcoming SlideShare
Loading in …5
×

The reality of engaging with the public, generating ROI and cross channel success, through social media

677 views

Published on

Digital Now Australia 2010
Rob Hudson's Presentation from the Brisbane Event.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

The reality of engaging with the public, generating ROI and cross channel success, through social media

  1. 1. social media
  2. 2. Numbers predictable movement Conversation reason for movement Real time
  3. 3. 5
  4. 4. DRIVERS 6
  5. 5. $ Fame Ego Individual Reward Prizes Income Real life Other people Interest RELEVANCE
  6. 6. INTERACTION 8
  7. 7. Too Hard
  8. 8. Too Hard Too Easy
  9. 9. Picnic, it’s no picnic! Social, Web & TV
  10. 10. $ DRIVERS
  11. 11. VIDEO UPLOAD INTERACTION
  12. 12. TOO HARD TOO EASY WEBCAM CAPTURE INTERACTION
  13. 13. TOO HARD TOO EASY PRE-RECORDED AUDIO INTERACTION
  14. 14. TOO HARD TOO EASY ONLINE VIDEO EDITOR INTERACTION
  15. 15. Sales up 12% 200 adverts put to air 1000’s of user promoting the site No negative adverts uploaded RESULTS
  16. 16. Are you fan enough? Social & Web
  17. 17. $ DRIVERS - MAJOR PRIZE
  18. 18. $ DRIVERS – 1000 MINOR PRIZE
  19. 19. VIDEO UPLOAD INTERACTION – GRAND PRIZE
  20. 20. TOO HARD TOO EASY PHOTO UPLOAD INTERACTION – GRAND PRIZE
  21. 21. TOO HARD TOO EASY LIKE THE PAGE INTERACTION – 1000 MINOR PRIZES
  22. 22. BRANDED POSTS INTERACTION – 1000 MINOR PRIZES TOO HARD TOO EASY
  23. 23. CONVERSATION INTERACTION – 1000 MINOR PRIZES TOO HARD TOO EASY
  24. 24. 10,000 Facebook fans in 17 days 1000 sponsored prizes sent out RESULTS
  25. 25. Canvas 2 Kick Ass Web & Social
  26. 26. $ DRIVERS
  27. 27. VOTE INTERACTION TOO HARD TOO EASY ✓
  28. 28. LIKE / SHARE INTERACTION TOO HARD TOO EASY ✓
  29. 29. In 12 weeks… 25,000 people took part 55,000 votes cast & over 1 million site visits RESULTS
  30. 30. 1. Model Social Drivers Understand what drives your target market to interact with your communication in a social space, give them a reason to join in. $
  31. 31. 2. Balance your interaction Profile your target markets ability to interact in the way you want. Remember that not everyone knows how (or wants) to produce content.
  32. 32. 3. Be Agile Remember that while statistics help us predict our consumers, social media has a habit of surprising the best of us. Monitor closely and be adaptable.

×