Trendy Technology and Social Media for EGAT Executive
Mo mo euro africa ranin 121129
1. Mobile Applications & Social
Networking
Martti Ranin
MobileMonday, Senior Advisor
Mobile Bond, CEO
Africa-EU Cooperation Forum on ICT
Belém - Lisboa, Portugal
November 29, 2012
11. Mobile Applications
Millions of Units
5% In-Apps 30% In-Apps
10% Store Rev 41% Store Rev
Ericsson, Nov 2012
Gartner, Sep 2012
12. Mobile Social Networking
“… is social networking where individuals
with similar interests converse and connect
with one another through their mobile
phone and/or tablet.” by Wikipedia
14. Mobile Social Networking
Currently 2.5B Mobile Social Network accounts (by Forbes)
Social Media is the fastest growing media in history (by NM Incite)
Globally 47% use mobile phone to connect Social Networks (by
Nielsen)
South Africa has 6M Facebook users and 10M Mxit users (by Mxit)
15. Conclusion…
Everything is mobile
People don't buy things, they join
things
Communities create markets
Social Media changes every 6
months
2013 is the year of Mobile Social
Networking,social, is 2014 and …
Don't do and so Be Social!