Presentation to Filene workshop on Sustainable Banking at Stanford University, 20 April 2015

1. Martha
G
Russell
Senior
Research
Scholar,
HSTAR
Execu8ve
Director,
mediaX
at
Stanford
University
April
2015
Simpler,
Gentler
Design
Priori8es
That
Befit
Human-­‐
Centered
Design:
The
re-­‐intermedia8on
of
financial
services

2. In
a
period
of
Exponen8al
Change,
Empowerment
will
accelerate
Abundance
• Exponen8al
Growth
means
our
EARTH
will
have
over
9
Billion
inhabitants
by
2050
• New
algorithms
driving
value
exchanges
• I
will
describe
– Considera8ons
for
human
beings
– Request
and
invita8on
• The
algorithm
for
abundance
is
empowerment

3. Service
Ecosystems
exist
in
the
context
of
Communi8es

4. Wholeness
Indicators
• Regional
func8on
– Middle
class
housing
– Fit
housing
– Owner
Occupancy
– Business
and
service
organiza8ons
– Immigra8on
• Community
func8on
– Crime
index
– Families
not
in
wealth
– Access
to
retail
– Life
span
• Family
func8on
– School
holding
power
– Few
crisis
services
needed
– Low
need
for
foster
care
• Youth
func8on
(school
enables)
– Gradua8on
rate
– SAT
Scores
– Voter
Turnout
– Teacher
Reten8on
Russell,
M.G.,
and
Smith,
M.
A.
(2011)
“Network
Analysis
of
a
Regional
Ecosystem
of
A_erschool
Programs,”
A_erschool
Maaers,
Winter.

5. Russell,
M.G.,
and
Smith,
M.
A.
(2011)
“Network
Analysis
of
a
Regional
Ecosystem
of
A_erschool
Programs,”
A_erschool
Maaers,
Winter.
Martha
G
Russell,
AHFE
2012

6. Many
Community
Systems
Many
Community
Systems
Are
Broken;
Many
Are
Fragile.

7. “No Rocking Chair for Me!”
7

8. Augmenting the Brain
8

9. Mandate for Creativity
9

10. Reinventing Workflow
10

11. Agile Networks
11
Platform Economy
Network Orchestration
Relational Capital

12. We
Have
Survived
Previous
Transforma8ons

13. 2
–
4
–
8
–
16
-­‐
?
Zero

14. Prin8ng
. . . to this.From this . . .

15. Medicine

16. • What
can
we
learn
from
the
past?
• What
ques8ons
do
we
need
to
answer
to
produce
an
abundant
future?
• Nanotechnology
–
Nanofinance

17. Digi8zing
the
Human
Experience

18. Sensors

20. Value
Exchange

21. Abundant
Opportunity
Abundance
Depends
on
Empowerment

22. Personal
data
ecosystem
Compu8ng
Infrastructure
hap://www.vaqueronet.com/coloca8ng.php
hap://www.alpheuscommunica8ons.com
Service Operations
hap://mashable.com/2009/04/30/facebook-­‐friends-­‐page/
Social Network
Technology Infrastructure and Support
compu8ng
plajorm,
human
behavior,
content,
financial
value

23. New
Algorithms
• Online
services
and
interac8ve
experiences
contain
embedded
code
• Code
guides
opera8ons
and
interac8ons
• Apps
and
systems
learn
about
their
users
and
promote
emo8onal
bonds
• Across
the
spectrum
of
learning,
entertainment
and
commerce
– Context
drives
the
meaning
– Inten8on
drives
the
value
– The
Digital
Self
interacts
with
the
imagined
“other”

24. New
Algorithm
Total
Engagement

25. New
Algorithm
–
I
AM
my
Content

26. New
Algorithm
-­‐
Shared
Aaen8on
Cogni8ve
and
Affec8ve
Load

27. New
Algorithm
-­‐
No
Forgelng

28. New
Algorithm
–
Blended
Iden8ty

29. Iden8ty
is
Dynamic:
Mo8va8on
&
Persuasion

30. Iden8ty
is
Social
Iden8ty
is
Visual

31. Iden8ty
is
Personal
Trust,
Transparency,
Security

33. Empower
=
Embed
Digital
Rights
Consumer Bill
of Digital Rights
Information Disclosure
Confidentiality of Information
Security of Information
Participation in Advertising Decisions
Respect and Nondiscrimination
Complaints and Appeals

34. Dawn
of
the
Privacy
Economy

35. People
organize
by
Ideas
Inspira8on
Opportunity
Meaning
Velocity
Trust
Dawn
of
New
Customer
Ecosystems

36. Design
and
develop
with
human
rights
and
empowerment
as
guiding
principles.
Enable
stories
about
the
future
we
want
to
create.

37. Memberships
for
Discovery
Collabora8ons

38. CSLI
Eng
EE Psy
Ed
SSP
SCIL
SCAnS
PBLL
GSB
Ling
CHIMe
Art
Discovery Collaborations
Span Stanford Labs
School of Education;
Education and
Learning Sciences
Digital Art
Center
Graduate School
Of Business
Communication Between Humans
and Interactive Media
Stanford Center
for Innovations
in Learning
Project Based
Learning
Laboratory
Symbolic
Systems Program
Engineering
& Product
Design
Center for the Study Of
Language & Information
Stanford Center for
Anatomical Imaging
Computer
Science
Psychology
Linguistics
Phil
Philosophy
Law
Center for
Legal
Informatics
LIFE
Learning in Informal and
Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL
Virtual Human
Interaction Lab
PBLL
Work
Technology &
Organization
CIBR
Interdiscipinary
Brain Research
Center
Des Stanford Joint
Program in Design
d.school
at S T A N F O R D U N I V E R S I T Y

39. Deep Knowledge with Wide Applicability
IN
THE
HEART
OF
SILICON
VALLEY
IN
A
CULTURE
OF
RAPID
ITERATION,
WHERE
DISRUPTION
IS
CELEBRATED,
WHERE
TALENT,
INFORMATION
&
CAPITAL
RESOURCES
FLOURISH
THE
ISSUE
IS
NOT
THE
RATE
OF
TECHNOLOGY
TRANSFER
THE
ISSUE
IS
THE
EFFECTIVENESS
OF
INNOVATION
AND
KNOWLEDGE
TRANSFER
WE
CALL
THIS
“COLLABORATIVE
DISCOVERY”
The
mediaX
approach
WORK
ON
BOLD
IDEAS
WITH
BUSINESS,
TEST
SUCCESS/FAILURE
CONDITIONS,
ITERATE
RESULTS
QUICKLY,
TRANSFER
INSIGHTS
AT
EVERY
STAGE
at S T A N F O R D U N I V E R S I T Y
H-STAR
HUMAN SCIENCES AND TECHNOLOGIES
ADVANCED RESEARCH INSTITUTE
mediaX at Stanford University

40. What
can
we
do
together
that
neither
of
us
can
do
alone?
Stanford University

41. Thank
you
Discovery
Collabora8ons
What
can
we
do
together
that
neither
of
us
could
do
alone?
Martha.Russell@stanford.edu
650-­‐646-­‐1331