Bring Your Brand to LifeBrand Activation   Engage with Your   Ongoing ReviewsMerchandising         Customer               ...
IntroductionTangerine offers a comprehensive range of marketing and solution driven servicesthat will bring your Brand and...
Brand ActivationActivation shifts the focus to the core of marketing: stimulating the buying process.There are various rea...
MerchandisingAdvertising moves people toward goods; merchandising moves goods towardpeople.Our range of Merchandising Serv...
Experiential Marketing“Companies that provide great experiences will be the companies that capturemarket share. The more e...
Retail Auditing ServicesA regular and comprehensive review of your marketing environment at retail levelprovides critical ...
number of disciplines and requires a company with a sound understanding of themarket dynamics.Businesses need hard facts t...
Sales and DistributionWe pride ourselves in delivering quality solutions. Your dedicated sales force can bedeployed in a v...
Digital MediaWe have a range of digital media offerings, such as trade newsletters, HTMLadvertising products, as well as S...
Our Major CustomersWe have many testimonials to the high standards of our service, and our ability tohelp grow your retail...
Contact Information    Tangerine Enterprises Lda           Allan Beaton     Av. Tomas Nduda 1155             Managing Dire...
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Tangerine Company Profile 2012

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Tangerine specializes in Bringing Your brand to Life, through specialist retail teams focusing on retail marketing disciplines, and taking your product to market through our dedicated sales teams. Deploy your Tangerine Team for fast, cost effective Sales Solutions.

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Tangerine Company Profile 2012

  1. 1. Bring Your Brand to LifeBrand Activation Engage with Your Ongoing ReviewsMerchandising Customer Surveys Digital Media Experiential Activities Loyalty Programs Revenue and Profit Growth
  2. 2. IntroductionTangerine offers a comprehensive range of marketing and solution driven servicesthat will bring your Brand and Product to Life, captivate your target market andensure growth.We have eight years’ experience in Mozambique, and over 20 years collectiveexperience delivering quality solutions to multi-national companies across Africa. Our Range of SolutionsOur Services are aimed at ensuring your brand stands above the crowd. Everythingwe do is scalable, and tailored to your exact needs.Our Solutions are grouped as follows: Bring Your Brand to Life 2
  3. 3. Brand ActivationActivation shifts the focus to the core of marketing: stimulating the buying process.There are various reasons why this focus is so important and why advertisers opt forBrand activation instead of the traditional campaigns.Brand Activation provides you a far higher ROI than traditional Branding Campaigns,and is targeted at the point of sale, ensuring your Brand stands out amongst theclutter. Point of Sale Paint Signage Installation and Branding and Sign Maintenance Writing Field Marketing Services Brand Activation In-Store Promotions and Mobile Marketing Consumer Product Solutions SamplingIf you are looking to drive sales, distribution and Brand awareness, and need toensure your product stands out from your competitors, then a selection of our BrandActivation Activities will be the answer you are looking for. Tangerine providesintelligent solutions that give our clients the edge and provide a high return oninvestment.We will bring the spirit of your Brand to life; by building Brand strength, visibility andtrust, and in so doing, create loyalty, association, and desire for your Brand overothers.Our experience in this market, and others, provides us with a good understanding ofhow best to interact with your consumer. Bring Your Brand to Life 3
  4. 4. MerchandisingAdvertising moves people toward goods; merchandising moves goods towardpeople.Our range of Merchandising Services is vast and encompasses all disciplines toensure your Brand and Product is represented in-store correctly, and adheres to yourspecifications. Planogram Compliance P.O.S. Installation Product Placement Product Training Merchandising Assisted Selling Pricing Compliance Sell-Out Monitors and Competitor Pricing and Reports ActivityEnsuring your Product is displayed correctly, priced correctly, and being representedcorrectly is important, not only for your Brand Identity, but also to ensure visibility,and most importantly, to ensure sell-out of your Product.Merchandising(mûr ch n-d z , -d s )The methods, practices, and operations used to promote and sustain certaincategories of Commercial Activity. In the broadest sense, merchandising is anypractice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and thedisplay of those products in such a way that it stimulates interest and enticescustomers to make a purchase. Bring Your Brand to Life 4
  5. 5. Experiential Marketing“Companies that provide great experiences will be the companies that capturemarket share. The more experiences companies can provide, the more Brand Loyaltythey will build with consumers, and the more their businesses will grow.”Whilst there are many ways to win a new customer, presenting your product face toface is one of the most cost effective, and customer-engaging methods.Ensure you keep up to date with the biggest shifting trend in Marketing – letcustomers experience your product, rather than just hearing about it Product Promotions Product Sampling Experiential Marketing Road-Shows or Demonstrations Sidewalk ShowsWhether it is a Product Promotion, or allowing Consumers to engage with, andsample your product, we have the resources to ensure your Brand wins the share-of-voice war, and buys your Brand a great share-of-mind with your potential consumer.So if you want the best result from your campaign, whether sampling or promotion,we help you get your message across, and get the customer to buy!Tangerine is part of the International Experiential Marketing Forum giving us accessto a vast range of exclusive products, solutions and ideas to make your Brand ComeTo Life. Bring Your Brand to Life 5
  6. 6. Retail Auditing ServicesA regular and comprehensive review of your marketing environment at retail levelprovides critical Intel on how your brand is being represented, whether or not pricingguidelines are being adhered to, and to ensure your future programs will be asuccess. Provide valuable Watch-Dog to all other information to Channel Elements Management Retail Auditing Monitor and improve Monitor and improve Brand and Product Brand and Product Shelf Performance ShareUsing processes of systematic examination of quality in the retail channel Tangerinewill answer those questions and provide you with up to the minute information onyour brand performance within the retail sales channelTangerine offers a full Retail Auditing Service, providing you with reportingfunctionality on a daily basis. This ensures your information is fresh, up to theminute, and accurate. Market ResearchTangerine will help you discover what your customers want, need, or believe anddiscover how they act.Our statistical analysis will assist you in determining how to market your product andsupport your management decisions. Through market information you will know theprices of the different commodities in the market, as well as the supply and demandsituation.If you want to build a great brand and bottom-line, you need to carefully balancecreativity with solid market analysis and research data. This can be achieved using a Bring Your Brand to Life 6
  7. 7. number of disciplines and requires a company with a sound understanding of themarket dynamics.Businesses need hard facts to make the right decisions. Market research throughobservation enables managers to clearly understand what’s happening at both retailand customer levels. NPS Mystery Shopper (Net Promoter Score) Programs Market Research Competitor Customer Satisfaction Benchmarking IndexThis includes how customers are welcomed when entering the shop, the quality ofthe display, the friendliness of the staff and the overall customer experience they gothrough when making a purchase.Management can use this information to make key changes to enhance thecustomer service quality of the business to better satisfy customers in the future.Tangerine´s Market Research Programs will assist management with staffevaluations, and provide key Insight into the performance of your competitors. Bring Your Brand to Life 7
  8. 8. Sales and DistributionWe pride ourselves in delivering quality solutions. Your dedicated sales force can bedeployed in a very short time frame, offering you a very effective and efficient salesteam. Your team will be design and deployed to suit your exact needs to ensure yourproduct gets fantastic exposure, and results! Dedicated Sales Force Digital Ordering and deployed for your Sales Tracking products Sales and Distribution Sales orders delivered More efficient despatch to you in Real-TimeWith a data base of 9,000 retail points in the Southern Region alone, we have accessto arguably the largest footprint of retailers in the country, giving you unparalleledopportunity to increase your sales very quickly.Our sales forces work with digital hand-held devices, providing you real-time productordering, delivered to your desktop immediately, allowing your despatchdepartment to work more efficiently, and of course, getting more product to morecustomers, more frequently. Bring Your Brand to Life 8
  9. 9. Digital MediaWe have a range of digital media offerings, such as trade newsletters, HTMLadvertising products, as well as SMS based advertising, and SMS based promotions,SMS to WIN competitions and more. Digital Newsletters and Social Media Promotional Management Advertising Digital Media SMS to Win, and other Targeted Mobile Mobile based Advertising Solutions CampaignsWe have a local data base of 30,000 monthly recipients of our HTML advertising andnewsletter products. These can be demographically filtered to give you theadvertising and promotions directed to the right customer segment.By embarking on SMS promotions, and SMS to Win Campaigns, you effectivelyremove the cost of advertising, with the only cost being the value of prizes, plus asmall administration cost.Today´s most important digital media is the advent of Social Media. Our DigitalMedia Department is able to deploy and manage a Social Media Strategy on yourbehalf. Incorporating Twitter, Facebook and other Platforms into your media plan isa very cost effective platform to get messages to your market. These can be targetedby age group, gender, area, and any number of combinations of differentdemographics. Whether you´re planning a promotion, a product launch, orsponsoring a huge event, this platform can help you gain the most out of your spend. Bring Your Brand to Life 9
  10. 10. Our Major CustomersWe have many testimonials to the high standards of our service, and our ability tohelp grow your retail universe, increase sales and profits, ensure your brand iscorrectly represented, and ensure your customers enjoy superior customer service –providing LOYALTY to Your brand. Our Strategic Partnerships Scarecrow Mobile Solutions Bring Your Brand to Life 10
  11. 11. Contact Information Tangerine Enterprises Lda Allan Beaton Av. Tomas Nduda 1155 Managing Director Maputo +258 82 057 3460 Mozambique allan@tangerine.co.mz Tel/Fax +258 21 49 6849 Marshall Ross Office Mobile +258 82 387 Sales Director 5603 +258 82 161 9744 www.tangerine.co.mz +258 84 066 7476 marshall@tangerine.co.mz Pedro Tembesse Business Development Manager +258 82 387 5762 pedro@tangerine.co.mz Bring Your Brand to Life 11

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