10 Ways To Get Found More Easily On LinkedIn
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Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities. I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn. I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign. This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand! If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoran
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10 Ways To Get Found More Easily On LinkedIn
- 1. .COM 10 Ways To Get Found More Easily On LinkedIn Or … How To Run Your LinkedIn Profile Like A Pay Per Click Campaign @GerryMoran
- 2. .COM Preview Summary Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities. I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn. I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign. This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand! If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! Gerry Moran @GerryMoran
- 3. .COM NAME IN SEARCH LIGHTS?
- 4. .COM 1 | Customize Your LinkedIn URL A custom URL increases your external visibility on search engines. If your name is taken, add your initial to the front of your last name or add your location to the end. @GerryMoran
- 6. .COM 2 | Customize Your 3 Website URL’s Give your readers a better idea of what your sites about about and add keywords to optimize Google search. @GerryMoran
- 8. .COM 3 | Place Keywords In Your Headline linkedin.com/in/barbaragimanco Keywords in your headline will drive internal and external search. Your headline always appears in your Google search results. @GerryMoran
- 10. .COM 4 | Use Keywords In Your Summary Keywords placed in your summary will help your profile show up in LInkedIn and external search results. @GerryMoran
- 12. .COM 5 | Use Keywords In Your Experience Include keywords in your job title to show up in LinkedIn and Google search results. Include keywords through your experience descriptions to help impact LInkedIn and Google search results. @GerryMoran
- 13. .COM GAME OF CHANCE FINDING YOU?
- 14. .COM 6 | Place Keywords In Endorsements Skills & Expertise labels are searchable and will make it easier to be found within LinkedIn and on Google searches. linkedin.com/in/barbaragiamanco More endorsements will increase your internal LinkedIn ranking. @GerryMoran
- 15. .COM IN THE RIGHT INDUSTRY?
- 16. .COM 7 | Choose The Right Industry Choosing the correct industry will make it easier to be found with internal LinkedIn searches. @GerryMoran
- 17. .COM SHOWING YOUR PROFILE HAND?
- 18. .COM 8 | Turn Off All Privacy Features Eliminate most privacy features in LinkedIn to be found on LinkedIn and have a better chance to be found on Google and other search engines. @GerryMoran
- 19. .COM FOLLOWING THE RIGHT GROUPS?
- 20. .COM 9 | Join 50 Relevant Groups Industry-relevant keywords will improve your LinkedIn and Google search, including geo-targeted search results. linkedin.com/in/jillrowley @GerryMoran
- 22. .COM 10 | Connect Other Sites & Channels Let people outside of LinkedIn find you by connecting them your other social media sites. linkedin.com/in/jillrowley @GerryMoran
- 24. .COM Bonus | Use Your Email Signature Use your email signature to help people outside of LinkedIn to find and follow you so you can build your network’s reach. @GerryMoran
- 25. .COM WHAT’S YOUR NEXT STEP?
- 26. .COM So, What Is Your Next Step? @GerryMoran Contact me at gerry@marke/ngthink.com or 215-‐817-‐4085 to set up a LinkedIn profile tune-‐up or a social media coaching session.
- 27. .COM Thanks! @GerryMoran gerry@marketingthink.com MarketingThink.com Social Media And Marketing Coaching Blog @GerryMoran Thanks to my two social selling friends, Jill Rowley and Barbara Giamanco, whose LinkedIn and Twitter profiles are best practice in my book!