![Discover ,[object Object],[object Object],[object Object],[object Object],[object Object],Marden Marketing has developed an iterative set of processes and a Marketing Toolkit to help you determine where you need to target your efforts for growth. We call these process steps the “4 Ds” of Innovation. 2008 Copyright Marden Marketing, Inc. www.mardenmarketing.com A Marketing Methodology…](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Marketing Innovation Process 111108
- 6. Discover Design Deliver Dominate 2008 Copyright Marden Marketing, Inc. A Customer Insight special to get to know Marden Marketing. New Insight Guaranteed. A Proposal… A choice of “Discover” Studies: 1. Discover: Target Market New Market - Is it real? Can we win? What’s it worth? Competitive Forces, Trends, Environmental Scan Deliverable: In-Depth Target Market Study Benefit: Understand new market opportunities 2. Discover: Competition In-depth research of 3 competitors Detailed analysis, Customer interviews Deliverable: In-Depth Competitive Study Benefit: Improve competitive positioning 3. Discover: Customer Loyalty Net Promoter Score ~ 200+ Customers In-depth Interviews – 10+ promoters, 10+ detractors Deliverable: Voice of Customer Study + NPS Baseline Benefit: New offering & marketing improvement ideas 4. Discover: Customer Ethnography Silent analysis of customer experience Challenge assumptions, what’s the 180-degree idea? Deliverable: Customer Ethnography Study Benefit: New to the world products & service ideas
- 7. MardenMarketing Thank You! John Marden President, Marden Marketing 612-850-0800 [email_address] www.MardenMarketing.com