MardenMarketing

Discover “ 361 Degree” Customer Insight Net Promoter Score Customer Collaborative Ethnography Understand yourself & your customers Marden Marketing has developed an iterative set of processes and a Marketing Toolkit to help you determine where you need to target your efforts for growth. We call these process steps the “4 Ds” of Innovation. 2008 Copyright Marden Marketing, Inc. www.mardenmarketing.com A Marketing Methodology…

“ 361 Degree” Customer Insight

Net Promoter Score

Customer Collaborative

Ethnography

Understand yourself & your customers

Discover Design Framework: Customer Truths New Concepts Customer-Driven Design Prototyping Drive divergent thinking “ 361 Degree” Customer Insight Net Promoter Score Customer Collaborative Ethnography Understand yourself & your customers Marden Marketing has developed an iterative set of processes and a Marketing Toolkit to help you determine where you need to target your efforts for growth. We call these process steps the “4 Ds” of Innovation. 2008 Copyright Marden Marketing, Inc. www.mardenmarketing.com A Marketing Methodology…

Framework: Customer Truths

New Concepts

Customer-Driven Design

Prototyping

Drive divergent thinking

“ 361 Degree” Customer Insight

Net Promoter Score

Customer Collaborative

Ethnography

Understand yourself & your customers

Discover Design Deliver Framework: Customer Truths New Concepts Customer-Driven Design Prototyping Drive divergent thinking NPD Process Market Testing Strategic Planning Go-To-Market Plan Make it all work “ 361 Degree” Customer Insight Net Promoter Score Customer Collaborative Ethnography Understand yourself & your customers Marden Marketing has developed an iterative set of processes and a Marketing Toolkit to help you determine where you need to target your efforts for growth. We call these process steps the “4 Ds” of Innovation. 2008 Copyright Marden Marketing, Inc. www.mardenmarketing.com A Marketing Methodology…

Framework: Customer Truths

New Concepts

Customer-Driven Design

Prototyping

Drive divergent thinking

NPD Process

Market Testing

Strategic Planning

Go-To-Market Plan

Make it all work

“ 361 Degree” Customer Insight

Net Promoter Score

Customer Collaborative

Ethnography

Understand yourself & your customers

Discover Design Deliver Dominate Framework: Customer Truths New Concepts Customer-Driven Design Prototyping Drive divergent thinking NPD Process Market Testing Strategic Planning Go-To-Market Plan Make it all work “ 361 Degree” Customer Insight Net Promoter Score Customer Collaborative Ethnography Understand yourself & your customers Training & Launch Positioning Promotions Salesforce Effectiveness Be #1 or #2 in your chosen market Marden Marketing has developed an iterative set of processes and a Marketing Toolkit to help you determine where you need to target your efforts for growth. We call these process steps the “4 Ds” of Innovation. 2008 Copyright Marden Marketing, Inc. www.mardenmarketing.com A Marketing Methodology…

Framework: Customer Truths

New Concepts

Customer-Driven Design

Prototyping

Drive divergent thinking

NPD Process

Market Testing

Strategic Planning

Go-To-Market Plan

Make it all work

“ 361 Degree” Customer Insight

Net Promoter Score

Customer Collaborative

Ethnography

Understand yourself & your customers

Training & Launch

Positioning

Promotions

Salesforce Effectiveness

Be #1 or #2 in your chosen market

Discover Design Deliver Dominate 2008 Copyright Marden Marketing, Inc. A Customer Insight special to get to know Marden Marketing. New Insight Guaranteed. A Proposal… A choice of “Discover” Studies: 1. Discover: Target Market New Market - Is it real? Can we win? What’s it worth? Competitive Forces, Trends, Environmental Scan Deliverable: In-Depth Target Market Study Benefit: Understand new market opportunities 2. Discover: Competition In-depth research of 3 competitors Detailed analysis, Customer interviews Deliverable: In-Depth Competitive Study Benefit: Improve competitive positioning 3. Discover: Customer Loyalty Net Promoter Score ~ 200+ Customers In-depth Interviews – 10+ promoters, 10+ detractors Deliverable: Voice of Customer Study + NPS Baseline Benefit: New offering & marketing improvement ideas 4. Discover: Customer Ethnography Silent analysis of customer experience Challenge assumptions, what’s the 180-degree idea? Deliverable: Customer Ethnography Study Benefit: New to the world products & service ideas

MardenMarketing Thank You! John Marden President, Marden Marketing 612-850-0800 [email_address] www.MardenMarketing.com