Building thought leadership on certain themes of expertise has become a key focus point for many marketers in large B2B corporations. Browse through our recap of the most common questions on how to build thought leadership through employee ambassador programs and read the full text by Helene Auramo (CEO, Okimo Clinic) in our blog: http://bit.ly/1ide5XD Okimo Clinic is part of Marketing Clinic Partners www.marketingclinicpartners.com LinkedIn: Marketing Clinic Twitter: @MktgClinic

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12/15/15 1
Building
Thought Leadership
in large corporations

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In these slides we answer some of the most commonly raised questions about
how to build thought leadership through employee ambassador programs.
Building thought leadership
on certain themes of expertise has become a key
focus point for many marketers in large B2B
corporations this year.

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To succeed in business we need to find new ways to grow
and become more effective – thought leadersshare
insights that help us make the right decisions in our jobs.
True thought leaders
guide us into the future

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People trust people, especially specialists and experts, more than they trust for
example communications departments or even management, whose messages can
be considered to be too slick.
True thought leaders find the meaning of trends and determine where we are
heading.
If you want to establish your business as a thought leader,
start by building trust.

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Building trust in social media requires
In social media particularly, two factors stand out besides honesty:
Capabilities: Skills and knowledge matter. Thought leadership can be especially tied
into knowledge.
Results: Communicate a solid track record, past performance and an ability to get
things done. Thought leaders can make things happen – and fast.
Honesty, Capabilities and Results.

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Building thought leadership requires
What precisely is required to become established in a thought leadership position?
For some companies this can be a big investment, for other companies, it can be
much smaller.
The necessary time investment depends on at least two things: the focus and goal
of the thought leadership program and the influencer market, specifically how
crowded the field already is.
a lot of time and persistent effort.

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Marketing & Communications play
Communications departments can help specialists to both identify important topics
and communicate their thoughts to the world in a meaningful way via blogs, social
media, newsletters and even live events. Organizations should also make sure that
these messages are being sent to the right target audiences.
Communications and marketing should also help link thought leadership activities
to sales, marketing automation or any other systems that are relevant to a company.
key role in building thought leadership

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Social media enables everyone to broadcast our messages.
Thought leadership has always been in the interest of the B2B companies. People
enjoy following other people on social media, which substantially boosts the
potential impact a company’s employees can have.
This is an excellent time to start investingin people and building
them up as thought leaders.
It has truly empowered people.

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Author:
Helene Auramo
CEO of Okimo Clinic
Okimo Clinic focuses on building
social and digital media strategies
and tactics that are integrated
into strategicbusiness goals.
The company specializes in
insights, data-driven decision-
making and content marketing,
from strategydevelopment to
execution.
Okimo Clinic is a part of
Marketing Clinic Partners.
For more information:
Helene Auramo
CEO of Okimo Clinic
helene@okimoclinic.com
okimoclinic.com
Catharina Stackelberg
CEO of Marketing Clinic Partners
catharina.stackelberg@marketingclinicpartners.com
marketingclinicpartners.com

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Marketing Clinic is the leading Nordic consultancy accelerating commercial
success through analytics, insights and foresight. We have been working
with more than 300 clients building commercial excellence, competitive
brands and unique customer experiences. Our Partner companies Okimo
Clinic and P+SBD drive our clients’ digital transformation within marketing,
sales and communication.