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Startup Marketing Bootcamp
Welcome & Introductions <ul><li>Kate Castle </li></ul><ul><ul><li>Flybridge Capital Partners </li></ul></ul><ul><ul><li>[e...
Planning Group <ul><li>Joe Chernov, Eloqua </li></ul><ul><li>Jeff Cutler, famaPR </li></ul><ul><li>Alison Howard, Highland...
Agenda <ul><li>What’s Next in Marketing </li></ul><ul><ul><li>Valeria Maltoni, Conversation Agent </li></ul></ul><ul><li>1...
Agenda (cont.) <ul><li>Designed to Spread: Creative Content Strategies </li></ul><ul><ul><li>David Hauser, Jonathan Kay, S...
Quick Items <ul><li>Format & Interaction </li></ul><ul><li>Hashtags </li></ul><ul><ul><li>Conference: #FMbootcamp </li></u...
 
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Welcome and Opening Remarks

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Michael Gaiss, Highland Capital Partners

Kate Castle, Flybridge Capital Partners

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Transcript of "Welcome and Opening Remarks"

  1. 1. Startup Marketing Bootcamp
  2. 2. Welcome & Introductions <ul><li>Kate Castle </li></ul><ul><ul><li>Flybridge Capital Partners </li></ul></ul><ul><ul><li>[email_address] / @castle22 </li></ul></ul><ul><li>Michael Gaiss </li></ul><ul><ul><li>Highland Capital Partners </li></ul></ul><ul><ul><li>[email_address] / @MichaelGaiss </li></ul></ul>
  3. 3. Planning Group <ul><li>Joe Chernov, Eloqua </li></ul><ul><li>Jeff Cutler, famaPR </li></ul><ul><li>Alison Howard, Highland </li></ul><ul><li>Jonathan Kay, Grasshopper Group </li></ul><ul><li>Dan Marques, Gemvara </li></ul><ul><li>Justin Rachwalski, Performable </li></ul>
  4. 4. Agenda <ul><li>What’s Next in Marketing </li></ul><ul><ul><li>Valeria Maltoni, Conversation Agent </li></ul></ul><ul><li>10 Things CEOs Need to Know About Design </li></ul><ul><ul><li>Leslie Bradshaw, JESS3 </li></ul></ul><ul><li>Principals of Great User Interfaces </li></ul><ul><ul><li>Karen Donoghue, Human Logic </li></ul></ul><ul><li>Break </li></ul><ul><li>Mastering the Long Tail </li></ul><ul><ul><li>Dan Marques & Chris Kenney, Gemvara; Micah Rosenbloom, Founder Collective </li></ul></ul><ul><li>Approaching the Social Media Opportunity </li></ul><ul><ul><li>Joe Chernov, Eloqua </li></ul></ul><ul><li>Lunch </li></ul>
  5. 5. Agenda (cont.) <ul><li>Designed to Spread: Creative Content Strategies </li></ul><ul><ul><li>David Hauser, Jonathan Kay, Sonja Jacob of Grasshopper Group </li></ul></ul><ul><li>Testing & Optimizing Your Product & Marketing Channels </li></ul><ul><ul><li>David Cancel, Performable </li></ul></ul><ul><li>Break </li></ul><ul><li>Crowdsourcing Your Marketing Activities </li></ul><ul><ul><li>Ross Kimbarovsky, crowdSPRING </li></ul></ul><ul><li>Lessons Learned with Founder CEOs </li></ul><ul><ul><li>Laura Fitton, oneforty </li></ul></ul><ul><ul><li>Seth Priebatsch, SCVNGR </li></ul></ul><ul><ul><li>Ross Kimbarovsky, crowdSPRING </li></ul></ul><ul><ul><li>Seth Lieberman, Pangea Media </li></ul></ul><ul><ul><li>Nabeel Hyatt, Conduit Labs </li></ul></ul><ul><ul><li>Matt Lauzon, Gemvara </li></ul></ul>
  6. 6. Quick Items <ul><li>Format & Interaction </li></ul><ul><li>Hashtags </li></ul><ul><ul><li>Conference: #FMbootcamp </li></ul></ul><ul><ul><li>Week: #FutureM </li></ul></ul><ul><li>Wireless </li></ul><ul><ul><li>Network: Cambridge </li></ul></ul><ul><ul><li>Code: mb108 </li></ul></ul>
  7. 8. Startup Marketing Bootcamp
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