Designed to Spread, Creative Content Strategies

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David Hauser, co-founder, Grasshopper Group

Jonathan Kay, ambassador of Buzz, Grasshopper Group

Sonja Jacob, creative consultant, Grasshopper Group

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Designed to Spread, Creative Content Strategies

  1. 1. Content is king. …but with all of the content that’s out there, how do you stand out?
  2. 2. Tip #1 Know your audience.
  3. 3. Tip #2  Tell a story.
  4. 4. People remember stories and pass them on.
  5. 5. Tip #3 Start a conversation.
  6. 6. Create content that makes people  continue the conversation.
  7. 7. Launched: 9/15/10 View Count: 209,281 and growing (as of 10/6/10)
  8. 8. Why the Thank A Teacher campaign worked We knew our audience and the kind of  creative they would share. We told the story of one specific  group. We started a conversation by asking  people to thank their teachers, then gave  them the  tools to do so.
  9. 9. Sonja Jacob Twitter: @sonja www.thecultivatedword.com
  10. 10. Buzz
  11. 11. Buzz

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