Market Your Startup Blogging For Business 101 Ppt

Blogging for Business
101
By
Market Your Startup
www.MarketYourStartup.com

Agenda
Why should your company have a company blog?
What should you blog about?
Keywords!!!
Links
Promotion
Engage customers and fans
Dos & Don’ts
Company Blog Action Plan

Why should your company have a company blog?
Blogs: 77.7 million unique visitors in the US (2008)
More visibility for your company
Creates a trust relationship with audience
Easy to update
Creates a community and encourages audience to connect with your company
Adds new content to your website (SEO)

What should you blog about?
Industry information
Company news
Good causes
Relevant Information for your
customers
New products/services
Awards/achievements
FAQs
Tutorials/Whitepapers
Promotions/contests
How To Articles

Keywords!!!
Optimizing your blog posts for keywords is very important!
Use “long-tail keyword phrases” not just one word (for example: cheap shopping in London rather than London)
Use keyword tools such as Google Keyword Tool for Keyword suggestions (https://adwords.google.com/select/KeywordToolExternal)

Links
Interlink related blog posts
Link to outside sources (but let it open in a new window!)
Provide great content to generate backlinks
Write guest blog posts on related blogs
Write articles for article submission
Post relevant comments on other blogs
Ping other blogs, when you link to them

Promotion of your Business Blog
Use Social Media Sites to
promote your blog
Write guest blog posts
Mention your company blog in
newsletters
Include the url in your email signature
Write a press release about your new company blog

Engage Readers
Create compelling content that engages readers to leave comments
Ask for it! Don’t be too shy to ask for feedback and include a call of action to invite readers to engage
When you reach critical mass, create contests to make your readers contribute to your platform
Respond to comments
Controversial content can create a buzz, but could also hurt your reputation!

Do’s and Don’ts in Blogging for Business
What to do
What not to do
Provide relevant information
Be recognizable
Produce quality content
Be interesting
Segment and target your audience
Be responsive
Accept feedback
Pushy selling
Over promoting
Censoring
Go for scale not quality
Spamming
Be dishonest

Business Blog Action Plan
Buy Domain name or integrate it on your website
Choose template that corresponds with your website design (does not have to be the same, but should match)
Set up the company blog
Create compelling content
Put the blog live as soon as possible, so search engines can index it
Publish an excessive amount of posts daily until you reach about 30 posts
Promote your business blog through other Social Media tools, like a Facebook page or Twitter!
Link building to drive traffic to website
Engage supporters
(contests, applications, promotions)
Update content regularly
Respond to questions and feedback

Do you want to learn more?
Contact Market Your Startup right now or check out our blog for further information!
www.MarketYourStartup.com