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Market Your Startup Blogging For Business 101 Ppt
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Market Your Startup Blogging For Business 101 Ppt

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Business Blogging 101 gives you information on how to create a successful company blog, what you could blog about, Do's & Don'ts, and much more!

Business Blogging 101 gives you information on how to create a successful company blog, what you could blog about, Do's & Don'ts, and much more!

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Transcript

  • 1. Blogging for Business
    101
    By
    Market Your Startup
    www.MarketYourStartup.com
  • 2. Agenda
    Why should your company have a company blog?
    What should you blog about?
    Keywords!!!
    Links
    Promotion
    Engage customers and fans
    Dos & Don’ts
    Company Blog Action Plan
  • 3. Why should your company have a company blog?
    Blogs: 77.7 million unique visitors in the US (2008)
    More visibility for your company
    Creates a trust relationship with audience
    Easy to update
    Creates a community and encourages audience to connect with your company
    Adds new content to your website (SEO)
  • 4. What should you blog about?
    Industry information
    Company news
    Good causes
    Relevant Information for your
    customers
    New products/services
    Awards/achievements
    FAQs
    Tutorials/Whitepapers
    Promotions/contests
    How To Articles
  • 5. Keywords!!!
    Optimizing your blog posts for keywords is very important!
    Use “long-tail keyword phrases” not just one word (for example: cheap shopping in London rather than London)
    Use keyword tools such as Google Keyword Tool for Keyword suggestions (https://adwords.google.com/select/KeywordToolExternal)
  • 6. Links
    Interlink related blog posts
    Link to outside sources (but let it open in a new window!)
    Provide great content to generate backlinks
    Write guest blog posts on related blogs
    Write articles for article submission
    Post relevant comments on other blogs
    Ping other blogs, when you link to them
  • 7. Promotion of your Business Blog
    Use Social Media Sites to
    promote your blog
    Write guest blog posts
    Mention your company blog in
    newsletters
    Include the url in your email signature
    Write a press release about your new company blog
  • 8. Engage Readers
    Create compelling content that engages readers to leave comments
    Ask for it! Don’t be too shy to ask for feedback and include a call of action to invite readers to engage
    When you reach critical mass, create contests to make your readers contribute to your platform
    Respond to comments
    Controversial content can create a buzz, but could also hurt your reputation!
  • 9. Do’s and Don’ts in Blogging for Business
    What to do
    What not to do
    Provide relevant information
    Be recognizable
    Produce quality content
    Be interesting
    Segment and target your audience
    Be responsive
    Accept feedback
    Pushy selling
    Over promoting
    Censoring
    Go for scale not quality
    Spamming
    Be dishonest
  • 10. Business Blog Action Plan
    Buy Domain name or integrate it on your website
    Choose template that corresponds with your website design (does not have to be the same, but should match)
    Set up the company blog
    Create compelling content
    Put the blog live as soon as possible, so search engines can index it
    Publish an excessive amount of posts daily until you reach about 30 posts
    Promote your business blog through other Social Media tools, like a Facebook page or Twitter!
    Link building to drive traffic to website
    Engage supporters
    (contests, applications, promotions)
    Update content regularly
    Respond to questions and feedback
  • 11. Do you want to learn more?
    Contact Market Your Startup right now or check out our blog for further information!
    www.MarketYourStartup.com