Identity and Packaging For An Organic Dairy Company
1. JOHN CABOT UNIVERSITY
FALL 2014
AS 381
Identity And Packaging
For An Organic Dairy Company
PROFESSOR: SABRINA SCHMIDT
Marialuigia Ruffo
2. “Milky Swiss” is a Swiss company that produces dairy products hailing from
Switzerland itself. The factory is located in Bern and it is operative since 1954.
The main product of this company is milk. This company only uses organic
products, taking care of its consumers and making sure to provide them only the
best products Switzerland has to offer.
After years of standard and traditional milk production, the current boss has
recently decided to renew the image of the company giving to it a more modern
and less serious aspect in order to make his products more appealing to the
consumers. He has therefore expressed the desire to launch two new milk
collections, both with the characteristic of adding an ingredient to milk, but
addressed to two different targets.
The aim of the company is to catch the attention of both the targets by creating
the proper design for both the collection in a way it helps the products to stand
out and be easily sold. A new and impacting packaging is required to help Milky
Swiss standing out and prevailing on the competitors of the milk
3. TARGET 1
The first collection will be directed to
elementary kids, so to kids from 6 to 10
years old.
The kid collection will present 4 different
flavors: Chocolate, strawberry, vanilla,
and blueberry.
They all have a sugary taste to satisfy
kids’ palate, which tends to be attracted
by sweet aromas.
TARGET 2
The second collection will be, instead,
directed to a more vast and adult
audience. In fact, the target is people
from 18 years old forward.
This collection will also present four
different flavors but more sophisticated
and closer to adults’ food preferences:
coffee, coconut, almond, caramel.
They are all refined products and this
would make also adults, who hardly
drink milk, want to experience again
the pleasure of having a break with
their “childhood friend.”
10. Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
necessary for growth and
development of tissues
of Vitamin CC
are an excellent source
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12. Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
can evoke a
Just the sight
of
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14. Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
a whole day’s supply
source of vitamin C
and just 100gr has
are an excellent
y
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16. Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897 in children
warm water with a
help reduce fever
extract
teaspoon of sugar can
added to a glass of
and fight infections
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21. Ingredients: low-fat milk, natural
butter, calcium caseinate, magnesium
caseinate, potassium caseinate,
almond,sodium caseinate, iron
caseinate, Vitamin A, Vitamin B,
Vitamin C, sugar, minerals.
Constituents:
Water
Protein
Fat
Energy
Energy
Sugars (lactose)
Cholesterol
Calcium
Units:
g
g
g
kcal
kj
g
mg
iu
Values:
87.8
3.2
1.2
66
275
4
3
130
Milk composition per 100 grams
FRONT BACK
22. Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
an ingredient in
lotions and potions?
Did you know
that
have always been
s
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23. Ingredients: low-fat milk, natural
butter, calcium caseinate, magnesium
caseinate, potassium caseinate,
caramel, sodium caseinate, iron
caseinate, Vitamin A, Vitamin B,
Vitamin C, sugar, minerals.
Constituents:
Water
Protein
Fat
Energy
Energy
Sugars (lactose)
Cholesterol
Calcium
Units:
g
g
g
kcal
kj
g
mg
iu
Values:
87.8
3.2
1.2
66
275
4
3
130
Milk composition per 100 grams
FRONT BACK
24. Did you know
that Milton Hershey
his career with
chocolate but
with
did not begin
Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897 ?
LEFT SIDE RIGHT SIDE
25. Ingredients: low-fat milk, natural
butter, calcium caseinate, magnesium
caseinate, potassium caseinate,
sodium caseinate, iron caseinate,
Vitamin A, Vitamin B, Vitamin C,
coconut, sugar, minerals.
Constituents:
Water
Protein
Fat
Energy
Energy
Sugars (lactose)
Cholesterol
Calcium
Units:
g
g
g
kcal
kj
g
mg
iu
Values:
87.8
3.2
1.2
66
275
4
3
130
Milk composition per 100 grams
FRONT BACK
26. LEFT SIDE RIGHT SIDE
Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
27. Ingredients: low-fat milk, natural
butter, calcium caseinate, magnesium
caseinate, potassium caseinate, coffee,
sodium caseinate, iron caseinate,
Vitamin A, Vitamin B, Vitamin C,
sugar, minerals.
Constituents:
Water
Protein
Fat
Energy
Energy
Sugars (lactose)
Cholesterol
Calcium
Units:
g
g
g
kcal
kj
g
mg
iu
Values:
87.8
3.2
1.2
66
275
4
3
130
Milk composition per 100 grams
FRONT BACK
28. Coffee
Storage
Keep it in the fridge between 0 and 6
Once milk has been opened it has to be kept in the
fridge and consumed within 3/4 days.
Recommendations for use
Shake it before pouring it.
It is recomendable not to boil it in order to keep
its nutritive properties
Consumer Service
Monday - Friday
9am to 1pm - 2pm to 6pm
www.milkyswiss.com
Toll-Free Number
800-768897
you feel less
stressed?
could makecou
that just smelling
Did you know
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30. Healthy
NutrientTasty
“Milky Swiss” is a Swiss
company that produces
dairy products hailing from
Switzerland itself. The fac-
tory is located in Bern and it
is operative since 1954. This
company only uses organic
products, taking care of its
consumers and making sure
to provide them only the best
products Switzerland has
to offer.
TOLL-FREE NUMBER
800-700-600
FRONT
BACK
32. In recent years, an increasing
market for blueberries has
developed in Switzerland.
Blueberries are well suited for
organic production because
few disease and insect pests
are currently found under
Swiss conditions.
Blueberries are full of
vitamins and nutrients that
keep your body healthy.
Milky Swiss Blueberry is
great for both your kids’ health
and concentration in their
studies because blueberry im-
prove your brain function and
help your memory!
While cacao beans and
other ingredients such as
sugar can originate from
outside of Switzerland, the
actual production of the
chocolate must take place
in Switzerland.
Switzerland’s chocolates
have earned an
international reputation for
its high quality .
Milky Swiss Chocolate
will make your kids face the
day with a smile! In fact,
chocolate reduces stress
and boosts the release of
dopamine.
During the past 10 years,
Switzerland’s imports of vanilla
beans have been between 32
and 57 MTs, averaging 46 MTs
per year.
Vanilla has the ability to act as
a mild tranquilizer and seda-
tive, an antidepressant, and
helps fight inflammation from
fevers.
Milky Swiss Vanilla is a light
and delightful break for your
kids. Also, vanilla extract
contains numerous
antioxidants. It is excellent to
contrast kids’ fever and
infections!
Strawberry are cultivated
all over the country with
major production areas
in the cantons Valais
and Thur.
In the Valais (VS), valley
of the river Rhone, there
are 60 ha protected by
polyethylene and fields
at high elevation for late
ripening.
Milky Swiss Strawberry
is a tasty and excellent
source of Vitamin C for
your kids! It will provide
kids the energy to face
their school day!
34. Refined
Sophisticated
Delicious
New
Irresistable
Milk Flavours
“Milky Swiss” is a Swiss
company that produces
dairy products hailing from
Switzerland itself. The fac-
tory is located in Bern and it
is operative since 1954. This
company only uses organic
products, taking care of its
consumers and making sure
to provide them only the best
products Switzerland has
to offer.
TOLL-FREE NUMBER
800-700-600
FRONT BACK
36. Coffee Caramel Almond Coconut
Coffee draws its
characteristics from the
soil, water and sun, as
well as the patience and
care of the growers.
With time, this secret
alchemy gives rise to a
red fruit, which we call
the cherry.
It contains two beans
which will eventually
reveal a unique aroma
and flavour.
Milky Swiss Coffee is
a wise choice to start a
work day with the right
energy and to enjoy
coffee in a new way!
Caramel is used:
- as a flavoring in puddings
and desserts
- as a filling in bonbons
- as a topping for ice cream
and custard
The process of
caramelization consists of
heating sugar slowly.
As the sugar heats, the
molecules break down and
re-form into compounds with
a characteristic color and
flavor.
Milky Swiss Caramel will
delight your breakfast thanks
to its sweet and delicate
aroma that will make you face
the day with serenity!
Almonds have long been
revered as the epitome of
wellness and health.
The nuts are among the richest
sources of health-benefiting
nutrients essential for
optimum health.
Almond nuts are rich in dietary
fiber, vitamins, and
minerals. These nuts compose
of well-balanced food
principles that are essential for
optimum health and wellness.
Milky Swiss Almond is a light
and delicious way to start your
day and to take care of
yourself benefitting from all its
nutrients!
Coconuts are the seeds of
the coconut palm tree and
considered a type of nut.
The “meat” of the coconut
is high in protein; whereas
the milk is refreshing, light
and low in sugar.
The coconut tree has a
fibrous root system. The
tree gains the nutrition
from thin branching roots
growing from the stem.
Milky Swiss Coconut will
give you the pleasure to
start the day enjoying this
tropical fruit leaving your
palate fresh and satisfied!
