Personalized direct mail initiative.

1. Example of Personalized Direct Mail Initiative:
Front of postcard
Back of postcard
This project is a collaboration between the Public Information Office, Charter School
Management/Support, Innovative Programs and Demographics & Student Assignments.

2. Takeaways:
•Rediscover your work – Ask who is the end user of the message or collateral
piece…and what do you expect them to do with it?
•Start with your end-user in mind
•Apply a strategic approach to communications
•Track and measure impact
Personalizing Our Approach:
Direct Mail Initiative
A Focus on Personalization
•Direct Outreach to Principals
•Creation of a personalized direct mail initiative sent out at the District-level
•”Toolkit” and tool set for principals to reach out to families:
o Recap email
o Talking points
o Copy of personalized direct mail initiative
Positive Results:
The Public Information Office’s
Marketing & Communication Center (Marcomm)
has a variety of resources for your review and use. Visit
browardschools.com/marcomm to view the resources.