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alexandrapatrick social media policy

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Top 10 rules for social media policy. Social media is growing in importance for companies as employees are getting more and more involved in listening and engaging with customers and suppliers.

Top 10 rules for social media policy. Social media is growing in importance for companies as employees are getting more and more involved in listening and engaging with customers and suppliers.

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alexandrapatrick social media policy alexandrapatrick social media policy Presentation Transcript

  • alexandrapatrickTop 10 rules for social media policy This document is a blog post taken from www.alexandrapatrickblog.co.uk
  • Top 10 rules for social media policySocial media is growing in importance for companies asemployees are getting more and more involved in listeningand engaging with customers and suppliers.So maybe it’s time to consider a social media policy? Set clearguidelines about what you can and can’t do. www.alexandrapatrickblog.co.uk
  • Top 10 rules for social media policyHere are 10 rules for a social media policy.1. Be responsible – make it clear everyone is responsible for what they write.2. Embrace mistakes – we all make them, so admit to them and say sorry by responding to the mistakes openly. www.alexandrapatrickblog.co.uk View slide
  • Top 10 rules for social media policyHere are 10 rules for a social media policy.3. Only human – if and when you are criticised online,take it on the chin, but stick up for yourself withhumility.4. Off limits – be clear about what topics areacceptable and what are off limits, make that clear.Take a moment privately before you respond publicly. www.alexandrapatrickblog.co.uk View slide
  • Top 10 rules for social media policyHere are 10 rules for a social media policy.5. On the same page – communicate with yourcolleagues to ensure you co-ordinate consistentmessages.6. Robotic responses – are impersonal and flat,introduce a sense of personality to your responses andlisten carefully. www.alexandrapatrickblog.co.uk
  • Top 10 rules for social media policyHere are 10 rules for a social media policy.7. Look who’s talking – remind yourself who is the audience and listen to what they are communicating about and respond appropriately.8. Encourage engagement – employees can be your ambassadors, so let them promote your business with the right tools. www.alexandrapatrickblog.co.uk
  • Top 10 rules for social media policyHere are 10 rules for a social mediapolicy.9. Keep it confidential – be clear that employeescannot release confidential information about thebusiness without authority.10. Timely response – keep on top of responding toquestions / queries / concerns on time. www.alexandrapatrickblog.co.uk
  • Top 10 rules for social media policyIf you don’t establish some ground rules early on, youcould face legal action if unlawful comments aremade in your company’s name. You may view this post at http://www.alexandrapatrickblog.co.uk/alexandra- patrick/10-rules-for-social-media-policy/ www.alexandrapatrickblog.co.uk
  • alexandrapatrickWest ViewMarsh RoadRuckingeKentTN26 2PUT 01233 733864M 07961 079589maria.callow@alexandrapatrick.co.ukwww.alexandrapatrick.co.uk
  • alexandrapatrickmarketing services, sharing expertise www.alexandrapatrickblog.co.uk