VIDEO + Slideshow From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH

1. GROWING BUSINESS WITH MARKETING
TECHNOLOGY,
FROM OPERATIONS TO I N N O V A T I O N
@inspiremartech
MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,
KIMBERLY CLARK

2.  MY DAUGHTER
 MOBILE SHOPPER
 3 YEARS
 MONTESSORI SCHOOL
 FAVORITE GADGET –
iPhone
 FAVORITE APP - GILT
WORLD WE LIVE IN

3. We don’t believe in
digital marketing,
we believe in
‘Marketing in a
Digital World’
Clive Sirkin, CMO of Kimberly Clark

4. “TECHNOLOGY IS AN ENABLER”

5. “TECHNOLOGY IS A MEANS TO AN
END”

6. INDUSTRIAL REVOLUTION, 1771

7. PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829

8. STEEL, ELECTRICITY & ENGINEERING, 1875

9. BELL’S TELEPHONE, 1876

10. THE WRIGHT BROTHERS, 1903

11. 1955

12. MOON LANDING, 1969

13. 19361910 1983 20001970’s
EVOLUTION OF PCs & MACs

18. DEVICE REVOLUTION

19. DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS

20. AND IN FULL CONTROL

21. TECHNOLOGY INFOGRAPHIC

22. SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ

24. RAISING KIDS IN A DIGITAL WORLD

25. IS TECHNOLOGY still JUSTAN
ENABLER

26. INSPIRING CREATIVITY?

28. CREATING NEW BUSINESS
MODELS

30. CREATING NEW CHANNELS

32. TECHNOLOGY IS THE NEW
EXPERIENCE

33. TECHNOLOGY IS DRIVING
INNOVATION

34. WHAT’S
UNDERNEATH

35. THE SHIFT
FROM OPERATIONS TO INNOVATION

36. MOST BRANDS

37. BUT THE RACE IS
ON

39. MARKETING INNOVATION LAB
MODELS
HEADQUARTE
RS
OUTPOST HQ VIRTUAL O/P VIRTUAL
ACCELERATO
R

40. MARKETING INNOVATION FOCUS
AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUC
T THE PRODUCT
INTERNET OF THINGS, WEARABLE,
DATA
THE CHANNEL
NEW BUSINESS MODELS & CHANNELS
THE PROMISE
CONSUMER EXPERIENCES & MEDIA

41. MINDSET & CULTURAL SHIFT

42. #DONTKILLTHEBUTTERFLY
1

43. FIRE VIDEO

44. #BECONSUMEROBSESSED
2

45. WHAT PROBLEM ARE YOU
SOLVING

46. #BECURIOUS
3

48. SOMEONE DID

49. #MOVINGFWDISLESSRISKY
4

50. WHERE IS THE RISK?

51. #CELEBRATEFAILURE
5

52. “I have not FAILED,
I have just found 10,000 ways
that won’t work.”
-Thomas Elva Edison

53. #CONNECTTHEDOTS
6

55. ALL ABOUT CONNECTING THE DOTS

56. #BECOMEPISHAPED
7

57. $
#DATAANALYST
#FINANCE
0110 #TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGENT
#BRANDSTRATEG
Y
% %
#STORYTELLER

58. #KEEPITSIMPLE

61. THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com